---
title: "Liv Morgan — $21K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/liv-morgan"
last_updated: "2026-08-12T12:20:53.836Z"
locale: en
meta:
description: "Amazon product research for liv morgan: $21K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for liv morgan: $21K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Liv Morgan — $21K/mo Amazon US Product Research (2026)"
---
# **Liv Morgan**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 47Growth 11Conversion 15Competition 65Returns 74Price range 95Avg price 95Brand share 0Review moat 86Quality gap 19
**Avg price**
**Incredible****$36.43**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.36–$95.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****286.53**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$251K**
$251K/yr · 583K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-28.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is liv morgan profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, liv morgan is a $251K/yr Amazon United States market (583K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liv morgan market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$219K–$291K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#3,554**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **13%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **142 days**
## **Competition: brands, sellers & click share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**213**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 88%
**Open market**
**0%**
- Mattel77% - WWE20% - Bleacher Creatures3% - Open — no brand owns it (0%)
## **liv morgan demand & seasonality**
Weekly Amazon search volume, last 64 weeks — -28.8% search growth over the last 90 days.
10K6KHoliday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Apr, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/liv-morgan/trend)
## **Top liv morgan search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **dominik mysterio action figure**116K/yr-42.8%1.6% conv. - **wwe womens action figures**65K/yr-8.8%0.5% conv. - **liv morgan action figure**67K/yr-34.1%1.4% conv. - **wwe action figures women**42K/yr-5.1%0.5% conv. - **liv morgan**57K/yr-27.8%0.4% conv. - **dominik mysterio**57K/yr-36.4%0.7% conv. - **wwe girl action figures**16K/yr-21.0%0.8% conv. - **wwe action figures dominik mysterio**22K/yr-51.4%1.1% conv. - **wwe dominik mysterio action figure**20K/yr-44.4%1.5% conv. - **wwe female action figures**16K/yr-17.8%1.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/liv-morgan/search-terms)
## **Top liv morgan products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$13K10%$25K15%$38K20%$50K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel WWE Main Event Showdown Action Figures 2-Pack with Accessory Series #25 Dirty Dominik Mysterio & Liv Morgan Collectible Set 6-inch**Mattel**$33.79**4.7★86 rev](https://www.amazon.com/dp/B0FK1HXQ13) [2**Mattel WWE Dirty Dominik Mysterio Action Figure Main Event Series #160 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look**Mattel**$25.69**4.8★272 rev](https://www.amazon.com/dp/B0FHKJGSBN) [3**Mattel WWE Ultimate Edition Action Figure & Accessories Set Dirty Dominik Mysterio 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points**Mattel**$40.08**4.7★66 rev](https://www.amazon.com/dp/B0FHJQS88G) [4**WWE Dirty Dominik Mysterio Mattel Elite Collection Greatest Hits Series 10 Wrestling Action Wrestler Figure Toy**WWE**$41.71**5.0★3 rev](https://www.amazon.com/dp/B0GSCBZ5P2) [5**Mattel WWE Elite Action Figure & Accessories Series #123 Set 6-inch Collectible Nikki Bella with 25 Articulation Points & Swappable Hands**Mattel**$24.21**4.6★41 rev](https://www.amazon.com/dp/B0FJZV6N64)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WWE Top Picks Main Event Series 2026 Wave 3 Dirty Dominik Mysterio**WWE**$24.90**1 rev2mo ago](https://www.amazon.com/dp/B0GZJD245D) [**Mattel WWE Ultimate Edition Action Figure & Accessories Set Chelsea Green 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points**Mattel**$35.40**3 rev3mo ago](https://www.amazon.com/dp/B0G43VS567) [**Mattel WWE Elite Action Figure & Accessories Series #125 Set 6-inch Collectible Giulia with 25 Articulation Points & Swappable Hands**Mattel**$25.22**37 rev4mo ago](https://www.amazon.com/dp/B0FK1LD2YC) [**WWE Dirty Dominik Mysterio Mattel Elite Collection Greatest Hits Series 10 Wrestling Action Wrestler Figure Toy**WWE**$41.71**3 rev4mo ago](https://www.amazon.com/dp/B0GSCBZ5P2) [**Mattel WWE Elite Action Figure & Accessories Series #125 Set 6-inch Collectible Stephanie Vaquer with 25 Articulation Points & Swappable Hands**Mattel**$38.38**20 rev4mo ago](https://www.amazon.com/dp/B0FJZYK3RN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mattel WWE Ultimate Edition Action Figure & Accessories Set Chelsea Green 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points**Mattel**$35.40**5.0★**▲ 396%**](https://www.amazon.com/dp/B0G43VS567) [**WWE Top Picks Main Event Series 2026 Wave 3 Dirty Dominik Mysterio**WWE**$24.90**5.0★**▲ 388%**](https://www.amazon.com/dp/B0GZJD245D) [**Mattel WWE Elite Action Figure & Accessories Series #125 Set 6-inch Collectible Stephanie Vaquer with 25 Articulation Points & Swappable Hands**Mattel**$38.38**4.8★**▲ 387%**](https://www.amazon.com/dp/B0FJZYK3RN) [**Mattel WWE Elite Action Figure & Accessories Series #125 Set 6-inch Collectible Giulia with 25 Articulation Points & Swappable Hands**Mattel**$25.22**4.6★**▲ 385%**](https://www.amazon.com/dp/B0FK1LD2YC) [**WWE Dirty Dominik Mysterio Mattel Elite Collection Greatest Hits Series 10 Wrestling Action Wrestler Figure Toy**WWE**$41.71**5.0★**▲ 299%**](https://www.amazon.com/dp/B0GSCBZ5P2)
**~~View all trending →~~**
## **What reviews say buyers love and hate about liv morgan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Amazing quality”*
**Value For Money**13%
*“Good price”*
**Advertised Vs Actual Product**13%
*“Just as advertised”*
**Collectibles**10%
*“Great addition to the collection”*
**Gifting Purpose**5%
*“Gift for my Daughter”*
**Durability**4%
*“They are durable”*
**Fun/Entertainment Experience**4%
*“Fun for kids”*
**Size-Overall**3%
*“the size is perfect”*
**Add-Ons/Attachments**3%
*“The accessories are cool too”*
**Adjustability/Rotatability/Reclining**2%
*“Articulation on this figure is perfect”*
### **What buyers complain about **
**Durability**21%
*“Broke”*
**Size-Overall**18%
*“the head skins don't really fit”*
**Quality-Overall**18%
*“low quality it came in”*
**Product Condition**8%
*“This was supposed to be brand new”*
**Gifting Purpose**5%
*“made the gift look less than awesome”*
**Value For Money**5%
*“not work the price. right now”*
**Strength**3%
*“somewhat fragile”*
**Design-Overall**2%
*“Strange build”*
**Shape/Style**2%
*“Makes for a strange look”*
**Ease Of Use**2%
*“It was so hard for me to remove her from the package”*
### **Top return reasons **
**Value For Money**36%
**Defective Material/Parts**16%
**Advertised Vs Actual Product**13%
**Product Condition**12%
**Size-Overall**5%
**Quality-Overall**4%
**Durability**3%
**Add-Ons/Attachments**1%
**Functionality-Overall**1%
**Adhesion/Stickiness**1%
## **Common liv morgan questions**
- **Is liv morgan profitable to sell on Amazon United States?**
- The niche generates $251K/yr across 30 tracked products. 16 of 17 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the liv morgan niche?**
- 3 brands and 213 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in liv morgan?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.1%.
- **When does demand for liv morgan peak?**
- Demand peaks in Jan–Apr–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the liv morgan niche?**
- Listings span $18.36–$95.34; the average listing price is $36.43 (sweet spot $15–$100). The average incumbent carries 287 reviews — the moat a new listing must climb.
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