---
title: "Search terms — liforme yoga mat - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/liforme-yoga-mat/search-terms"
last_updated: "2026-07-21T22:47:17.687Z"
locale: en
meta:
  description: "Niche score 43/100 · $241K/yr market · 261K searches/yr · $80.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $241K/yr market · 261K searches/yr · $80.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — liforme yoga mat - Flapen"
---

# **liforme yoga mat**

**Skip it**

Weak search conversion (1.1%) — this niche doesn't clear our bar today.

Market size 45Growth 22Conversion 14Competition 85Returns 37Price range 49Avg price 82Brand share 27Review moat 24Quality gap 50

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Avg price**

**Great****$80.33**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$23.01–$180.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$241K**

$241K/yr · 261K searches

**Returns**

**Okay****4.5%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****6,146.91**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale