---
title: "Liforme Yoga Mat — $241K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/liforme-yoga-mat"
last_updated: "2026-07-21T19:19:08.687Z"
locale: en
meta:
description: "Niche score 43/100 · $241K/yr market · 261K searches/yr · $80.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $241K/yr market · 261K searches/yr · $80.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liforme Yoga Mat — $241K/yr Amazon US Niche (2026) - Flapen"
---
# **liforme yoga mat**
**Skip it**
Weak search conversion (1.1%) — this niche doesn't clear our bar today.
Market size 45Growth 22Conversion 14Competition 85Returns 37Price range 49Avg price 82Brand share 27Review moat 24Quality gap 50
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Great****$80.33**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$23.01–$180.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$241K**
$241K/yr · 261K searches
**Returns**
**Okay****4.5%**
return rate — above 6% kills the launch gate
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,146.91**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, liforme yoga mat is a $241K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liforme yoga mat market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$241K–$321K**
- units × avg price
- **Launch success**
- **86%**
- 6 of 7 new (360d)
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **92%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 68%
**Open market**
**8%**
- JadeYoga41% - Manduka37% - Gaiam5% - Gruper4% - Retrospec3% - LIFORME3% - Open — no brand owns it (11 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/liforme-yoga-mat/trend)
## **Top liforme yoga mat search terms**
- **jade yoga mat**76K/yr-11.1%1.1% conv. - **oko living yoga mat**26K/yr+2.1%0.1% conv. - **natural rubber yoga mat**24K/yr+31.3%0.9% conv. - **manduka grp yoga mat**28K/yr-19.9%2.5% conv. - **jade harmony yoga mat**19K/yr-10.0%1.0% conv. - **b mat yoga**12K/yr-7.3%0.4% conv. - **jade yoga**11K/yr-0.1%0.6% conv. - **manduka grp**10K/yr+3.1%2.1% conv. - **suede yoga mat**10K/yr+1.5%0.1% conv. - **jade yoga harmony mat**10K/yr-16.3%0.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/liforme-yoga-mat/search-terms)
## **Top liforme yoga mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$14K9%$22K12%$29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 66 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JadeYoga Harmony Yoga Mat - Durable & Thick Gym Fitness Mat Non-Slip Natural Rubber Yoga Mat - Home Exercise & Stretching Mat Workout Mat- Yoga Pilates & Meditation for Women & Men (Purple 68)**JadeYoga**$97.42**4.4★5,770 rev](https://www.amazon.com/dp/B000EC9LQ8) [2**JadeYoga Harmony Yoga Mat- Durable & Thick Gym Fitness Mat Non-Slip Natural Rubber Yoga Mat- Home Exercise & Stretching Mat Workout Mat- Yoga Pilate Meditation for Women & Men (Midnight Blue 74)**JadeYoga**$109.37**4.4★5,770 rev](https://www.amazon.com/dp/B000ECBQXE) [3**Manduka GRP Adapt Yoga Mat 71 - 5mm | Ultimate Grip | Sweat Ready for Any Style of Yoga | 71 x 24 inches | Jet Black**Manduka**$90.57**4.4★644 rev](https://www.amazon.com/dp/B0CK3NM2YP) [4**Manduka Unisex Adult YOGA AND PILATES Mat - Black Sage 6 mm**Manduka**$112.76**4.6★8,955 rev](https://www.amazon.com/dp/B005NZ7PEQ) [5**JadeYoga Harmony Yoga Mat - Durable & Thick Gym Fitness Mat Non-Slip Natural Rubber Yoga Mat - Home Exercise & Stretching Mat Workout Mat- Yoga Pilates & Meditation for Women & Men (Black 74)**JadeYoga**$112.75**4.4★5,770 rev](https://www.amazon.com/dp/B000ECDTCK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gaiam Thick Yoga Mat 2/5 or 1 with Easy-Cinch Carrying Strap**Gaiam**$23.01**46,174 rev2mo ago](https://www.amazon.com/dp/B07H9PZ42P) [**Stakt Foldable Yoga Mat Pro 2 in 1 with Premium Textured Grip Non Slip Folding Exercise and Fitness Mat for Pilates Strength Training and High Impact Workouts - Dune**Stakt**$117.79**42 rev5mo ago](https://www.amazon.com/dp/B0GNWFRM3X) [**Manduka PROlite Yoga Mat 68 - 4.7mm | Lifetime Durability | Hygienic Construction | Teacher Approved | 68 x 24 inches | Elderberry**Manduka**$100.09**4,576 rev5mo ago](https://www.amazon.com/dp/B0GMXTV3VM) [**Wimwum Professional PU & Natural Rubber Yoga Mat Non Slip 5mm Thick Workout Mats for Women & Men 72x27 Wide Exercise Pad for Hot Yoga Pilates HIIT & Home Gym Strap Included Black**Wimwum**$49.72**31 rev5mo ago](https://www.amazon.com/dp/B0GKGN89MT) [**Vesstra Premium Yoga Mat Sweat-Activated Non-Slip PU Grip I Natural Rubber Base I 4mm for Yoga Pilates & Workouts**Vesstra**$94.50**96 rev9mo ago](https://www.amazon.com/dp/B0FVHD4QR7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stakt Foldable Yoga Mat Pro 2 in 1 with Premium Textured Grip Non Slip Folding Exercise and Fitness Mat for Pilates Strength Training and High Impact Workouts - Dune**Stakt**$117.79**4.8★**▲ 150%**](https://www.amazon.com/dp/B0GNWFRM3X) [**Manduka PROlite Yoga Mat 68 - 4.7mm | Lifetime Durability | Hygienic Construction | Teacher Approved | 68 x 24 inches | Elderberry**Manduka**$100.09**4.5★**▲ 150%**](https://www.amazon.com/dp/B0GMXTV3VM) [**JadeYoga Harmony Yoga Mat- Durable & Thick Gym Fitness Mat Non-Slip Natural Rubber Yoga Mat- Home Exercise & Stretching Mat Workout Mat- Yoga Pilate Meditation for Women & Men (Midnight Blue 74)**JadeYoga**$109.37**4.4★**▲ 148%**](https://www.amazon.com/dp/B000ECBQXE) [**Manduka GRP Adapt Yoga Mat 71 - 5mm | Ultimate Grip | Sweat Ready for Any Style of Yoga | 71 x 24 inches | Terracotta**Manduka**$90.39**4.4★**▲ 147%**](https://www.amazon.com/dp/B0D5ZMVQKD) [**Manduka GRP Adapt Yoga Mat 71 - 5mm | Ultimate Grip | Sweat Ready for Any Style of Yoga | 71 x 24 inches | La Rana**Manduka**$86.26**4.4★**▲ 146%**](https://www.amazon.com/dp/B0CZ152M9K)
**~~View all trending →~~**
## **What buyers say about liforme yoga mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Grip**9%
*“Good Grip”*
**Thickness**9%
*“Nice thick mat”*
**Quality-Overall**9%
*“Amazing quality”*
**Exercise/Sports Suitability**8%
*“It's great for my daily exercises”*
**Comfort-Overall**8%
*“It is comfortable”*
**Cushion**4%
*“has great cushioning”*
**Soft Feel**4%
*“smooth”*
**Size-Overall**4%
*“Excellent size”*
**Color**3%
*“the color is pretty”*
**Durability**3%
*“holds up pretty well”*
### **What buyers complain about **
**Smell**18%
*“Awful smell”*
**Grip**9%
*“NO GRIP”*
**Thickness**6%
*“The material is thicker”*
**Value For Money**3%
*“Not worth the price”*
**Durability**3%
*“not durable”*
**Strap/String Quality**3%
*“The strap broke off”*
**Size-Overall**2%
*“this was smaller”*
**Quality-Overall**2%
*“Not premium quality”*
**Weight Heavy**2%
*“too heavy”*
**Sweat Resistance**2%
*“Slip easily when you sweat”*
### **Top return reasons **
**Thickness**17%
**Size-Overall**11%
**Grip**9%
**Thin**8%
**Color**7%
**Smell**7%
**Advertised Vs Actual Product**5%
**Weight Heavy**5%
**Material Quality**5%
**Value For Money**4%
## **Common questions**
- **Is liforme yoga mat profitable to sell on Amazon United States?**
- The niche generates $241K/yr across 66 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the liforme yoga mat niche?**
- 17 brands and 52 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in liforme yoga mat?**
- Top complaints mined from reviews: Smell, Grip, Thickness. The return rate is 4.5%.
- **When does demand for liforme yoga mat peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the liforme yoga mat niche?**
- Listings span $23.01–$180.92; the average listing price is $80.33 (sweet spot $15–$100). The average incumbent carries 6,147 reviews — the moat a new listing must climb.
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