---
title: "Lichico Treadmill — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/lichico-treadmill"
last_updated: "2026-07-21T17:40:50.937Z"
locale: en
meta:
description: "Niche score 50/100 · $19K/yr market · 38K searches/yr · $127.25 avg price. A small market ($19K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $19K/yr market · 38K searches/yr · $127.25 avg price. A small market ($19K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lichico Treadmill — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **lichico treadmill**
**Worth a look**
Shows beatable incumbent ratings (4.0★), but a small market ($19K/yr) keeps it on the watch list.
Market size 5Growth 68Conversion 5Competition 34Returns 88Price range 41Avg price 66Brand share 64Review moat 77Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.3%**
return rate — above 6% kills the launch gate
**Review moat**
**Great****466.94**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+48.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$127.25**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$10.88–$216.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$19K**
$19K/yr · 38K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, lichico treadmill is a $19K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lichico treadmill market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$64K**
- units × avg price
- **Launch success**
- **67%**
- 10 of 15 new (360d)
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#222**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **88%**
- **Out of stock**
- **22.5%**
- **Avg brand age**
- **10 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**26%**
- Fasion Trek Run28% - NXSCI11% - Cardirun11% - Rayspace9% - Advzon8% - Viamotion7%
## **Demand & seasonality**
Weekly Amazon search volume, last 73 weeks — +48.7% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/lichico-treadmill/trend)
## **Top lichico treadmill search terms**
- **lichico**13K/yr+205.4%0.2% conv. - **lichico walking pad with handle bar**19K/yr-0.9%0.2% conv. - **4 in 1 walking pad with incline**5K/yr-33.8%0.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/lichico-treadmill/search-terms)
## **Top lichico treadmill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Walking Pad Treadmill for Home Small 3-in-1 Walking Pad with Handle Bar 9% Incline Under Desk Treadmill with 300lbs Capacity(XL)**Fasion Trek Run**$142.62**2.9★20 rev](https://www.amazon.com/dp/B0GMVWDYQV) [2**Walking Pad with Incline 2.5HP Walking Pad Treadmill 3 in 1 Portable Under Desk Treadmills for Home Small Space Foldable Home Walk Pad with Remote Control 350LBS Capacity (Black-A)**NXSCI**$137.02**4.1★308 rev](https://www.amazon.com/dp/B0FQ3DQXTQ) [3**Foldable Treadmill with 12% Incline 6 in 1 Folding Treadmill with Handle Bar for Home/Office Under Desk Treadmills Portable Walking Pad with App Upgrade 3.5HP Low Noise Remote Control & LED Display**Rayspace**$178.79**4.1★32 rev](https://www.amazon.com/dp/B0G38XXVCY) [4**Cardirun Walking Pad with Incline and Handle Bar Foldable Treadmills for Home Small Spaces 3.0HP Quiet Compact Treadmill Portable Under Desk Treadmill with LED Display App & Remote Control**Cardirun**$140.41**4.5★299 rev](https://www.amazon.com/dp/B0FT38DHTT) [5**Walking Pad Treadmill with Handle Bar & Incline Advzon Portable Adjustable Treadmill with Desk for Home**Advzon**$161.63**4.2★76 rev](https://www.amazon.com/dp/B0H1V68SWY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Walking Pad Treadmill with Handle Bar & Incline Advzon Portable Adjustable Treadmill with Desk for Home**Advzon**$161.63**76 rev1mo ago](https://www.amazon.com/dp/B0H1V68SWY) [**Sweetcrispy Walking Pad Treadmill with Handle Bar for Small Spaces**Sweetcrispy**$90.43**193 rev3mo ago](https://www.amazon.com/dp/B0GVND565Z) [**HaHbHc Walking Pad Treadmill with Incline 2026 Upgrade Portable Under Desk Treadmill for Home Office Small with Handles 3.0HP Electric Walking Pad with Handle Bar 0.6-7.6MPH 350LBS**HaHbHc**$121.19**106 rev3mo ago](https://www.amazon.com/dp/B0GTYSJ2PT) [**Portable Walking Pad Treadmill with Incline 0.6-7.6MPH Mini Walking Treadmills for Home Small 3.0HP Electric Treadmill for Exercising Small Treadmills with Handle Bar 350 LB Capacity**OKAYFOX**$118.86**77 rev4mo ago](https://www.amazon.com/dp/B0GS36VS3V) [**Lichico PulseDrive 8.7 MPH Walking Pad Treadmill with BLDC Fits up to 6 & 47x16 Super-Long Desk with Handle Bar Compact Under Desk Treadmill for HomOffice Running Walking Machine Remote Control**Lichico**$216.44**5 rev4mo ago](https://www.amazon.com/dp/B0GF1H1DSS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Replacement Walking Pad Remote Control Compatible with Lichico AD-4000 Plus DK-38AB-1 DK-38AB-2 UT-38AB Universal Upgrade for Home Small Treadmill and Walking Pad Accessories**Sozmxxne**$10.88**2.7★**▲ 27%**](https://www.amazon.com/dp/B0GCD13SGP) [**Portable Walking Pad Treadmill with Incline 0.6-7.6MPH Mini Walking Treadmills for Home Small 3.0HP Electric Treadmill for Exercising Small Treadmills with Handle Bar 350 LB Capacity**OKAYFOX**$118.86**4.1★**▲ 27%**](https://www.amazon.com/dp/B0GS36VS3V) [**HaHbHc Walking Pad Treadmill with Incline 2026 Upgrade Portable Under Desk Treadmill for Home Office Small with Handles 3.0HP Electric Walking Pad with Handle Bar 0.6-7.6MPH 350LBS**HaHbHc**$121.19**4.2★**▲ 27%**](https://www.amazon.com/dp/B0GTYSJ2PT) [**Walking Pad Treadmill with Handle Bar & Incline Advzon Portable Adjustable Treadmill with Desk for Home**Advzon**$161.63**4.2★**▲ 27%**](https://www.amazon.com/dp/B0H1V68SWY) [**Walking Pad Treadmill for Home Small 3-in-1 Walking Pad with Handle Bar 9% Incline Under Desk Treadmill with 300lbs Capacity(XL)**Fasion Trek Run**$142.62**2.9★**▲ 27%**](https://www.amazon.com/dp/B0GMVWDYQV)
**~~View all trending →~~**
## **What buyers say about lichico treadmill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**11%
*“Its affordable”*
**Ease Of Use**11%
*“Easy to Use”*
**Quality-Overall**9%
*“Amazing quality”*
**Noise Level**8%
*“does not make noise”*
**Size-Overall**8%
*“Absolutely perfect height”*
**Exercise/Sports Suitability**7%
*“Great walking”*
**Storage Capacity**4%
*“Easy to Store”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Efficiency**4%
*“It works”*
**Compactness**4%
*“Compact and practical”*
### **What buyers complain about **
**Size-Overall**10%
*“Much too small”*
**Functionality-Overall**10%
*“Did not work”*
**Noise Level**6%
*“It is noisy”*
**Durability**6%
*“Fell apart”*
**Quality-Overall**5%
*“Bad quality”*
**Advertised Vs Actual Product**5%
*“Pictures are very deceiving”*
**Handle Quality**4%
*“Handle is shaky”*
**Instructions/User Manual/Troubleshooting**2%
*“No real instructions included”*
**Assembly/Installation**2%
*“Impossible for me to assemble by myself”*
**Strength**2%
*“not very sturdy”*
### **Top return reasons **
**Size-Overall**18%
**Functionality-Overall**16%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**10%
**Noise Level**8%
**Value For Money**3%
**Handle Quality**3%
**Display-Overall**2%
**Connectivity-Overall**2%
**Balance/Stability**2%
## **Common questions**
- **Is lichico treadmill profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 16 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is +48.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the lichico treadmill niche?**
- 15 brands and 25 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in lichico treadmill?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Noise Level. The return rate is 1.3%.
- **When does demand for lichico treadmill peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the lichico treadmill niche?**
- Listings span $10.88–$216.44; the average listing price is $127.25 (sweet spot $15–$100). The average incumbent carries 467 reviews — the moat a new listing must climb.
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