---
title: "Lichicco Under Desk Treadmill — $836K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/lichicco-under-desk-treadmill"
last_updated: "2026-07-21T19:19:33.368Z"
locale: en
meta:
description: "Niche score 47/100 · $836K/yr market · 502K searches/yr · $158.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $836K/yr market · 502K searches/yr · $158.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lichicco Under Desk Treadmill — $836K/yr Amazon US Niche (2026) - Flapen"
---
# **lichicco under desk treadmill**
**Skip it**
Soft demand (-29.6% this quarter) — this niche doesn't clear our bar today.
Market size 74Growth 10Conversion 13Competition 34Returns 94Price range 13Avg price 56Brand share 17Review moat 86Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.1%**
return rate — above 6% kills the launch gate
**Review moat**
**Great****270.47**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$836K**
$836K/yr · 502K searches
**Avg price**
**Good****$158.38**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$78.10–$244.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-29.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lichicco under desk treadmill is a $836K/yr Amazon United States market (502K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lichicco under desk treadmill market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$792K–$950K**
- units × avg price
- **Launch success**
- **81%**
- 13 of 16 new (360d)
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#189**
- **Page quality**
- **0%**
- **Prime**
- **41%**
- **Sponsored**
- **88%**
- **Out of stock**
- **17.1%**
- **Avg brand age**
- **14 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**4%**
- DeerRun73% - Trisomy10% - Fasion Trek Run4% - NXSCI4% - Viamotion3% - WOWGOGDA3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -29.6% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/lichicco-under-desk-treadmill/trend)
## **Top lichicco under desk treadmill search terms**
- **deerrun walking pad**102K/yr+4.2%0.4% conv. - **deerrun treadmill**148K/yr-55.9%0.2% conv. - **lichico walking pad**96K/yr-35.3%0.2% conv. - **walking pad handle bar**47K/yr-11.8%0.1% conv. - **deerrun**35K/yr-15.2%0.1% conv. - **lichico**13K/yr+205.4%0.0% conv. - **deer run treadmill reviews**22K/yr-67.3%0.0% conv. - **walking pad with automatic incline**11K/yr-30.8%0.0% conv. - **deer run walking pad with handle bar**7K/yr-3.9%0.2% conv. - **walking pad lichico**5K/yr-25.2%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/lichicco-under-desk-treadmill/search-terms)
## **Top lichicco under desk treadmill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$84K20%$167K30%$251K40%$334K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DeerRun Walking Pad Under Desk Treadmill with Incline Quiet & Space-Saving Design for Home Office 300 lbs Capacity 0.6-3.8 MPH App & Remote Control**DeerRun**$126.80**3.0★15 rev](https://www.amazon.com/dp/B0GQH7RWR1) [2**Walking Pad with 15% 12-Level Auto Incline/Bluetooth Speaker/RGB Light 3 in 1 Under Desk Treadmill 3.5HP Quiet Portable Treadmill for Home Hiking 450lbs Capacity APP & Remote**Trisomy**$244.36**4.5★51 rev](https://www.amazon.com/dp/B0GQ9R5DH2) [3**DeerRun Under Desk Walking Pad Treadmill for Home & Office 6% Manual Incline 0.63.8 MPH Walking Speed 300 lb Capacity App & Remote Control**DeerRun**$139.58**3.7★24 rev](https://www.amazon.com/dp/B0GMGQTQVB) [4**DeerRun Foldable Treadmill for Home with 6% Manual Incline & Handlebar Compact Folding Walking Pad Treadmill for Walking Jogging & Running 0.6-7.5 MPH 300 lb Capacity App & Remote Control**DeerRun**$223.12**4.3★145 rev](https://www.amazon.com/dp/B0FL6JHS1F) [5**DeerRun Under Desk Walking Pad Treadmill for Home & Office 6% Manual Incline 0.63.8 MPH Walking Speed 300 lb Capacity App & Remote Control**DeerRun**$143.76**3.7★24 rev](https://www.amazon.com/dp/B0GBX5K8HT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DeerRun Walking Pad Treadmill with Incline 12% Auto Incline Under Desk Treadmill 3.0 HP 300 lb Capacity Portable Treadmill for Home Office Remote & App Control**DeerRun**$237.88**84 rev1mo ago](https://www.amazon.com/dp/B0H2HV9KD5) [**Walking Pad Treadmill for Home - Under Desk Treadmills Mini Portable Walking Running Machine Slim Compact Motorized Electric Treadmill with Adjustable Speed**Buztrio**$97.11**638 rev3mo ago](https://www.amazon.com/dp/B0GVNFJJSG) [**DeerRun Under Desk Walking Pad Treadmill for Home Office & Small Spaces 6% Manual Incline 0.63.8 MPH Walking Speed 2.5 HP 300 lb Capacity App & Remote Control**DeerRun**$138.06**228 rev3mo ago](https://www.amazon.com/dp/B0GSVQM2TQ) [**DeerRun Walking Pad Under Desk Treadmill with Incline Quiet & Space-Saving Design for Home Office 300 lbs Capacity 0.6-3.8 MPH App & Remote Control**DeerRun**$126.80**15 rev4mo ago](https://www.amazon.com/dp/B0GQH7RWR1) [**DeerRun Walking Pad Under Desk Treadmill with Incline Quiet & Space-Saving Design for Home Office 300 lbs Capacity 0.6-3.8 MPH App & Remote Control**DeerRun**$127.70**6 rev4mo ago](https://www.amazon.com/dp/B0GQH5LGYJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DeerRun Under Desk Walking Pad Treadmill for Home Office & Small Spaces 6% Manual Incline 0.63.8 MPH Walking Speed 2.5 HP 300 lb Capacity App & Remote Control**DeerRun**$138.06**4.3★**▲ 65%**](https://www.amazon.com/dp/B0GSVQM2TQ) [**Walking Pad Treadmill for Home Small 3-in-1 Walking Pad with Handle Bar 9% Incline Under Desk Treadmill with 300lbs Capacity(XL)**Fasion Trek Run**$142.62**2.9★**▲ 64%**](https://www.amazon.com/dp/B0GMVWDYQV) [**DeerRun Walking Pad Treadmill with Incline 12% Auto Incline Under Desk Treadmill 3.0 HP 300 lb Capacity Portable Treadmill for Home Office Remote & App Control**DeerRun**$237.88**4.4★**▲ 64%**](https://www.amazon.com/dp/B0H2HV9KD5) [**Walking Pad with 15% 12-Level Auto Incline/Bluetooth Speaker/RGB Light 3 in 1 Under Desk Treadmill 3.5HP Quiet Portable Treadmill for Home Hiking 450lbs Capacity APP & Remote**Trisomy**$244.36**4.5★**▲ 63%**](https://www.amazon.com/dp/B0GQ9R5DH2) [**Walking Pad Treadmill for Home - Under Desk Treadmills Mini Portable Walking Running Machine Slim Compact Motorized Electric Treadmill with Adjustable Speed**Buztrio**$97.11**4.6★**▲ 63%**](https://www.amazon.com/dp/B0GVNFJJSG)
**~~View all trending →~~**
## **What buyers say about lichicco under desk treadmill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**12%
*“Its affordable”*
**Ease Of Use**11%
*“Easy to Use”*
**Quality-Overall**10%
*“Solid build quality”*
**Noise Level**8%
*“not noisy”*
**Size-Overall**7%
*“Absolutely perfect height”*
**Exercise/Sports Suitability**6%
*“Excellent for walking”*
**Storage Capacity**4%
*“Easy to Store”*
**Compactness**4%
*“Compact & easy to use”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Efficiency**3%
*“It works”*
### **What buyers complain about **
**Functionality-Overall**12%
*“Did not work”*
**Size-Overall**9%
*“Far too short”*
**Quality-Overall**6%
*“Very poor quality control to send out junk like this”*
**Durability**6%
*“Stopped working after a few uses”*
**Noise Level**6%
*“Its pretty noisy”*
**Handle Quality**5%
*“handle bar too short for me”*
**Advertised Vs Actual Product**4%
*“Description Misleading”*
**Weight Heavy**2%
*“It is a bit heavy”*
**Instructions/User Manual/Troubleshooting**2%
*“instruction sheet incomplete”*
**Assembly/Installation**2%
*“get it set up just for it not to work”*
### **Top return reasons **
**Functionality-Overall**19%
**Size-Overall**18%
**Defective Material/Parts**12%
**Advertised Vs Actual Product**9%
**Noise Level**7%
**Handle Quality**4%
**Display-Overall**3%
**Weight Heavy**2%
**Value For Money**2%
**Balance/Stability**2%
## **Common questions**
- **Is lichicco under desk treadmill profitable to sell on Amazon United States?**
- The niche generates $836K/yr across 17 tracked products. 13 of 16 products launched in the last 360 days are still selling. 90-day search growth is -29.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the lichicco under desk treadmill niche?**
- 8 brands and 17 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in lichicco under desk treadmill?**
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Quality-Overall. The return rate is 1.1%.
- **When does demand for lichicco under desk treadmill peak?**
- Demand peaks in Jan; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the lichicco under desk treadmill niche?**
- Listings span $78.10–$244.36; the average listing price is $158.38 (sweet spot $15–$100). The average incumbent carries 270 reviews — the moat a new listing must climb.
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