---
title: "Lead — $3K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/lead"
last_updated: "2026-08-12T13:12:03.304Z"
locale: en
meta:
description: "Amazon product research for lead: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lead: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lead — $3K/mo Amazon US Product Research (2026)"
---
# **Lead**
**Skip it**
A small market ($35K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 33Conversion 25Competition 12Returns 99Price range 58Avg price 54Brand share 14Review moat 38Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.38–$29.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.50**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,665.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$35K**
$35K/yr · 140K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is lead profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lead is a $35K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lead market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$38K–$50K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **162 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**2%**
- MOPHOEXII55% - TOMESHA26% - Pentel7% - Four Candies3% - Ziosxin3% - Sufix3% - Open — no brand owns it (1 brand, 2%)
## **lead demand & seasonality**
Weekly Amazon search volume, last 91 weeks — +6.1% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/lead/trend)
## **Top lead search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **lead**131K/yr+6.2%0.8% conv. - **plomo**6K/yr+2.4%0.5% conv. - **lead for making fishing weights**3K/yr+6.7%0.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/lead/search-terms)
## **Top lead products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$5K30%$11K45%$16K60%$21K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MOPHOEXII Pure Lead Ingots Lead Sheet with 99.9% Laboratory-Quality Purity for Bullet Casting Fishing Sinkers and Fishing Weights 1 LB**MOPHOEXII**$9.87**4.4★103 rev](https://www.amazon.com/dp/B0F3D412YL) [2**Pure Lead Ingots 99.9% for Bullet Casting Fishing Sinkers and Fishing Weights (1 lb)**TOMESHA**$10.06**4.7★255 rev](https://www.amazon.com/dp/B0DC5LGL65) [3**MOPHOEXII Pure Lead Ingots Lead Sheet with 99.9% Laboratory-Quality Purity for Bullet Casting Fishing Sinkers and Fishing Weights 2.1 LB**MOPHOEXII**$14.52**4.4★103 rev](https://www.amazon.com/dp/B0F3D7TY6K) [4**Pure Lead Ingots 99.9% for Bullet Casting Fishing Sinkers and Fishing Weights (5 lb)**TOMESHA**$29.69**4.7★255 rev](https://www.amazon.com/dp/B0DC73NLLR) [5**Pentel C27BPHB3K6 Super Hi-Polymer Lead Refills 0.7mm HB Black 30 per Tube (Pack of 3 Tubes)**Pentel**$4.38**4.8★23,493 rev](https://www.amazon.com/dp/B0016P2A5G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MOPHOEXII Pure Lead Ingots Lead Sheet with 99.9% Laboratory-Quality Purity for Bullet Casting Fishing Sinkers and Fishing Weights 1 LB**MOPHOEXII**$9.87**103 rev1y ago](https://www.amazon.com/dp/B0F3D412YL) [**MOPHOEXII Pure Lead Ingots Lead Sheet with 99.9% Laboratory-Quality Purity for Bullet Casting Fishing Sinkers and Fishing Weights 2.1 LB**MOPHOEXII**$14.52**103 rev1y ago](https://www.amazon.com/dp/B0F3D7TY6K) [**Pure Lead Ingots 99.9% for Bullet Casting Fishing Sinkers and Fishing Weights (5 lb)**TOMESHA**$29.69**255 rev1y ago](https://www.amazon.com/dp/B0DC73NLLR) [**Pure Lead Ingots 99.9% for Bullet Casting Fishing Sinkers and Fishing Weights (1 lb)**TOMESHA**$10.06**255 rev1y ago](https://www.amazon.com/dp/B0DC5LGL65) [**Pure Lead Ingots 99.9% for Bullet Casting Fishing Sinkers and Fishing Weights (2.2 lb)**TOMESHA**$13.91**255 rev1y ago](https://www.amazon.com/dp/B0DC5KBD3C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr.Fish 5 Pack Bank Sinkers Lead Fishing Weights Freshwater Catfishing Weights River Channel Surf Fishing Saltwaterr 1oz**Dr.Fish**$6.97**4.5★**▲ 150%**](https://www.amazon.com/dp/B093BH53XQ) [**Sufix 668-118MC Performance Lead Core Fishing Line 18-Pound 100-Yard Metered**Sufix**$20.84**4.6★**▲ 119%**](https://www.amazon.com/dp/B003HOT7NM) [**Lead Sheet 10 Rolls Fishing Soft Strip Sinkers Weights Tackle Accessories Supplies Balance The Fishing Accessories Group 100% Lead Material (0.3mm)**Ziosxin**$7.63**4.4★**▲ 100%**](https://www.amazon.com/dp/B09WDX7HQG) [**MOPHOEXII Pure Lead Ingots Lead Sheet with 99.9% Laboratory-Quality Purity for Bullet Casting Fishing Sinkers and Fishing Weights 1 LB**MOPHOEXII**$9.87**4.4★**▲ 51%**](https://www.amazon.com/dp/B0F3D412YL) [**MOPHOEXII Pure Lead Ingots Lead Sheet with 99.9% Laboratory-Quality Purity for Bullet Casting Fishing Sinkers and Fishing Weights 2.1 LB**MOPHOEXII**$14.52**4.4★**▲ 26%**](https://www.amazon.com/dp/B0F3D7TY6K)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lead**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**23%
*“Product was as advertised”*
**Quality-Overall**14%
*“Very good leads”*
**Value For Money**13%
*“These lead bars were a decent price”*
**Durability**8%
*“It doesnt break every five seconds”*
**Soft Feel**7%
*“Great soft lead”*
**Ease Of Cleaning**5%
*“Worked great was very clean”*
**Suitable For Indoor**3%
*“Works great for making in-house fishing weights”*
**Ease Of Use**3%
*“My kids thought they were easy to use”*
**Shape/Style**3%
*“With the right mold you make a variety of objects”*
**Efficiency**3%
*“it works well”*
### **What buyers complain about **
**Advertised Vs Actual Product**30%
*“I gave this item one star because I felt the description was misleading”*
**Weight Heavy**15%
*“Heavy and flat”*
**Size-Overall**10%
*“Diameter is smaller than”*
**Material Quality**10%
*“Honestly, the quality of the graphite is kinda butt”*
**Color**10%
*“The lead is not colored lead”*
**Durability**5%
*“It does break easily”*
**Quality-Overall**3%
*“too bad how cheap”*
**Flexibility**3%
*“Came overly stiff and crumbly. dried out”*
### **Top return reasons **
**Advertised Vs Actual Product**34%
**Size-Overall**24%
**Value For Money**11%
**Color**9%
**Defective Material/Parts**7%
**Writing Experience**4%
**Flexibility**2%
**Product Condition**2%
**Display Colors**2%
**Stiffness**2%
## **Common lead questions**
- **Is lead profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 10 tracked products. 90-day search growth is +6.1%. Flapen's verdict: Skip it (32/100).
- **How competitive is the lead niche?**
- 7 brands and 48 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in lead?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Weight Heavy, Size-Overall. The return rate is 0.1%.
- **When does demand for lead peak?**
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the lead niche?**
- Listings span $4.38–$29.69; the average listing price is $12.50 (sweet spot $15–$100). The average incumbent carries 2,666 reviews — the moat a new listing must climb.
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