---
title: "Lat Pull Down Machine — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/lat-pull-down-machine"
last_updated: "2026-07-21T19:05:26.793Z"
locale: en
meta:
description: "Niche score 51/100 · $1.4M/yr market · 778K searches/yr. Pricing outside the sweet spot ($478.62 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $1.4M/yr market · 778K searches/yr. Pricing outside the sweet spot ($478.62 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lat Pull Down Machine — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **lat pull down machine**
**Worth a look**
Shows low returns (0.7%), but pricing outside the sweet spot ($478.62 avg) keeps it on the watch list.
Market size 85Growth 22Conversion 5Competition 79Returns 96Price range 3Avg price 3Brand share 55Review moat 83Quality gap 35
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Market size**
**Great****$1.4M**
$1.4M/yr · 778K searches
**Review moat**
**Great****340.2**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$478.62**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$34.93–$2248.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, lat pull down machine is a $1.4M/yr Amazon United States market (778K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lat pull down machine market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$1.4M–$1.9M**
- units × avg price
- **Launch success**
- **80%**
- 12 of 15 new (360d)
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **20%**
- **Sponsored**
- **95%**
- **Out of stock**
- **12.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 80%
**Open market**
**22%**
- Mikolo26% - JELENS17% - VEVOR13% - Goimu10% - GDLF6% - YOLEO6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/lat-pull-down-machine/trend)
## **Top lat pull down machine search terms**
- **lat pulldown machines**178K/yr-12.2%0.5% conv. - **functional trainer**111K/yr-2.9%0.0% conv. - **lat pulldown**75K/yr-11.1%0.3% conv. - **tricep machine**43K/yr+3.4%0.3% conv. - **lat pull down machine**56K/yr-12.9%0.4% conv. - **cable crossover machine**59K/yr-22.2%0.1% conv. - **lat pulldown machine**31K/yr+9.4%0.4% conv. - **lat pull down**29K/yr-9.7%0.2% conv. - **functional trainer cable machine**24K/yr+2.2%0.0% conv. - **wall mount cable machine**22K/yr+3.9%0.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/lat-pull-down-machine/search-terms)
## **Top lat pull down machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$42K6%$85K9%$127K12%$170K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 41 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VEVOR LAT Pull Down Machine 2-in-1 Row Cable Machine Cable Machines Home Gym with Adjustable Seat&Height 4-Level Adjustable Foam Roller Load 500 lbs LAT Tower for Back Chest Tricep**VEVOR**$167.67**4.7★546 rev](https://www.amazon.com/dp/B0GJFSMXPV) [2**JELENS RC01 Foldable LAT Pulldown Machine with Adjustable seat Wall Mount Cable Station with 16 Adjustable Positions Cable Machine Home Gym 2 in 1 (Black Classical)**JELENS**$190.17**4.4★22 rev](https://www.amazon.com/dp/B0GR97GFYS) [3**GDLF LAT Pull Down Machine Low Row Cable Fitness Exercise Body Workout Strength Training Bar Machine**GDLF**$159.56**4.5★1,840 rev](https://www.amazon.com/dp/B07D59GZJ7) [4**Mikolo Wall Mount Cable Station Cable Crossover Machine with Dual Pulley System and 19 Adjustable Positions for Home Gym Fitness Equipment Black**Mikolo**$210.63**4.6★126 rev](https://www.amazon.com/dp/B0DSHZF5K9) [5**YOLEO 2-in-1 Adjustable Rowing Cable Machine & LAT Pulldown Station for Home Gym Foldable Space Saver with 6 Attachments Supports 450 Lbs Weight Plates**YOLEO**$239.06**4.7★18 rev](https://www.amazon.com/dp/B0GF1Q6ZJX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mikolo Wall Mount Cable Machine 118lb Weight Stack Cable Station All in One Machine with Dual Pulley System and 19 Positions for Home Gym Fitness Equipment Black**Mikolo**$390.04**2 rev1mo ago](https://www.amazon.com/dp/B0H45RFNM3) [**Fitvids LAT All-in-one Machine with High and Low Pulley Station LAT PullDown and LAT Row Cable Machine LAT Tower with Adjustable Leg Support for Home Gym Total Body Training**Fitvids**$160.08**5 rev3mo ago](https://www.amazon.com/dp/B0GT985N44) [**JELENS RC01 Foldable LAT Pulldown Machine with Adjustable seat Wall Mount Cable Station with 16 Adjustable Positions Cable Machine Home Gym 2 in 1 (Black Classical)**JELENS**$190.17**22 rev4mo ago](https://www.amazon.com/dp/B0GR97GFYS) [**VEVOR LAT Pull Down Machine 2-in-1 Row Cable Machine Cable Machines Home Gym with Adjustable Seat&Height 4-Level Adjustable Foam Roller Load 500 lbs LAT Tower for Back Chest Tricep**VEVOR**$167.67**546 rev5mo ago](https://www.amazon.com/dp/B0GJFSMXPV) [**VEVOR LAT Pull Down Machine 3-in-1 Row Cable Machine Cable Machines Home Gym with 18-Levels Height Adjustment Wall-Mount Design Load 500 lbs LAT Tower for Full-Body Workouts Single-Arm Training**VEVOR**$174.54**10 rev5mo ago](https://www.amazon.com/dp/B0GJG9C44L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mikolo Wall Mount Cable Machine 118lb Weight Stack Cable Station All in One Machine with Dual Pulley System and 19 Positions for Home Gym Fitness Equipment Black**Mikolo**$390.04**5.0★**▲ 129%**](https://www.amazon.com/dp/B0H45RFNM3) [**XGSW Multi-Function Home Gym Workout Station Featuring a Pulley System arm Trainer and Leg Trainer for Full-Body Workouts. (L03-1 Single-Person Fitness Station)**XGSW XINGESIWR**$662.16**4.5★**▲ 128%**](https://www.amazon.com/dp/B0GJ4Q9KSD) [**VEVOR LAT Pull Down Machine 2-in-1 Row Cable Machine Cable Machines Home Gym with Adjustable Seat&Height 4-Level Adjustable Foam Roller Load 500 lbs LAT Tower for Back Chest Tricep**VEVOR**$167.67**4.7★**▲ 123%**](https://www.amazon.com/dp/B0GJFSMXPV) [**Fitvids Wall Mount Cable Station Steel Construction 17-Position Dual Pulley Cable Crossover for High/Low Pulls LAT Pulldown & Tricep Rope Space-Saving Home Gym 400lb Load**Fitvids**$105.65**3.2★**▲ 122%**](https://www.amazon.com/dp/B0FK548LMF) [**Mikolo Folding Squat Rack Wall Mounted Power Rack with Cable Crossover Machine & LAT Pull Down Functional Trainer with 5 Adjustable Function Modes Basic Home Gym Package with Weights(Black)**Mikolo**$1278.18**5.0★**▲ 118%**](https://www.amazon.com/dp/B0G91PGLLQ)
**~~View all trending →~~**
## **What buyers say about lat pull down machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Great Value”*
**Quality-Overall**15%
*“Excellent product”*
**Exercise/Sports Suitability**7%
*“Great workout machine”*
**Efficiency**4%
*“its been effective”*
**Instructions/User Manual/Troubleshooting**4%
*“the instructions are easy to follow”*
**Assembly/Installation**4%
*“The assembly was very easy”*
**Durability**3%
*“Durable”*
**Size-Overall**3%
*“Compact size”*
**Advertised Vs Actual Product**3%
*“What I expected”*
**Add-Ons/Attachments**3%
*“I like the attachments it comes with”*
### **What buyers complain about **
**Assembly/Installation**12%
*“Assembly was a pain”*
**Instructions/User Manual/Troubleshooting**6%
*“The instruction was not clear”*
**Size-Overall**6%
*“Small”*
**Quality-Overall**4%
*“quality control need to be improved”*
**Mounting**3%
*“One of the mounting pieces sent was wrong”*
**Add-Ons/Attachments**3%
*“I do not like the attachments it came with”*
**Strength**2%
*“I mean this this is as flimsy as you would imagine”*
**Durability**2%
*“My cable went bad after over a year of use”*
**Value For Money**2%
*“I don't know how this is so cheap”*
**Rope/Wire Tangling**2%
*“Frayed wire”*
### **Top return reasons **
**Defective Material/Parts**21%
**Size-Overall**14%
**Functionality-Overall**8%
**Value For Money**8%
**Quality-Overall**8%
**Assembly/Installation**7%
**Advertised Vs Actual Product**7%
**Mounting**4%
**Add-Ons/Attachments**4%
**Compatibility-Overall**2%
## **Common questions**
- **Is lat pull down machine profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 41 tracked products. 12 of 15 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the lat pull down machine niche?**
- 17 brands and 41 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in lat pull down machine?**
- Top complaints mined from reviews: Assembly/Installation, Instructions/User Manual/Troubleshooting, Size-Overall. The return rate is 0.7%.
- **When does demand for lat pull down machine peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the lat pull down machine niche?**
- Listings span $34.93–$2248.30; the average listing price is $478.62 (sweet spot $15–$100). The average incumbent carries 340 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 64 [**swim belt**](https://flapen.com/research/us/sports-outdoors/swim-belt)$291K/yr+177.3%**Worth a look**- 64 [**argentina jersey 2026 world cup**](https://flapen.com/research/us/sports-outdoors/argentina-jersey-2026-world-cup)$82K/yr>1,000%**Worth a look**- 64 [**slingshot**](https://flapen.com/research/us/sports-outdoors/slingshot)$3.5M/yr+36.6%**Launch it**- 64 [**resistance bands for working out**](https://flapen.com/research/us/sports-outdoors/resistance-bands-for-working-out)$20.3M/yr-2.0%**Worth a look**- 65 [**germany soccer jersey**](https://flapen.com/research/us/sports-outdoors/germany-soccer-jersey)$182K/yr>1,000%**Worth a look**- 65 [**swim bar**](https://flapen.com/research/us/sports-outdoors/swim-bar)$34K/yr+304.9%**Worth a look**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)