---
title: "Knicks — $2.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/knicks"
last_updated: "2026-07-21T11:03:22.761Z"
locale: en
meta:
description: "Niche score 73/100 · $2.3M/yr market · 5.0M searches/yr · $48.67 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 73/100 · $2.3M/yr market · 5.0M searches/yr · $48.67 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Knicks — $2.3M/yr Amazon US Niche (2026) - Flapen"
---
# **knicks**
**Launch it**
A $2.3M/yr market growing >1,000% this quarter with returns at 2.0% — clears our launch bar.
Market size 95Growth 100Conversion 12Competition 93Returns 74Price range 69Avg price 94Brand share 47Review moat 79Quality gap 47
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Market size**
**Incredible****$2.3M**
$2.3M/yr · 5.0M searches
**Avg price**
**Great****$48.67**
avg listing price — sweet spot $15–$100
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Review moat**
**Great****425.18**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.0%**
return rate — above 6% kills the launch gate
**Price range**
**Good****$9.77–$133.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, knicks is a $2.3M/yr Amazon United States market (5.0M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun. Verdict: Launch it — 73/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **knicks market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **$1.9M–$2.4M**
- units × avg price
- **Launch success**
- **46%**
- 21 of 46 new (360d)
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#10,954**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **64%**
- **Out of stock**
- **18.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**35 **▲rising
**Sellers**
**75**
**Top-5 brand share**
**77%**
Top 20: 95%
**Top-5 click share**
**22%**
Top 20: 58%
**Open market**
**19%**
- Outerstuff34% - New York Knicks23% - 500 LEVEL11% - GAP5% - New Era4% - rosemia4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.
1.3M750KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 60.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/knicks/trend)
## **Top knicks search terms**
- **knicks**1.6M/yr>1,000%0.2% conv. - **knicks t shirt**851K/yr>1,000%0.9% conv. - **knicks jersey**376K/yr>1,000%0.3% conv. - **knicks shirt**344K/yr>1,000%0.7% conv. - **new york knicks**403K/yr+994.2%0.3% conv. - **ny knicks**217K/yr>1,000%0.3% conv. - **ny knicks t shirt**141K/yr>1,000%0.9% conv. - **new york knicks shirt**144K/yr>1,000%0.8% conv. - **knick**156K/yr+277.5%0.0% conv. - **new york knicks t-shirts**80K/yr>1,000%0.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/knicks/search-terms)
## **Top knicks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$46K4%$93K6%$139K8%$186K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 108 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jalen Brunson New York Knicks NBA Kids Youth 8-20 Blue Icon Edition Swingman Jersey (US Numeric 10 12 Regular Blue)**Outerstuff**$91.32**4.7★48 rev](https://www.amazon.com/dp/B0CKRVYMWV) [2**NBA New York Knicks Officially Licensed T-Shirt Men Black Small**New York Knicks**$21.56**4.1★320 rev](https://www.amazon.com/dp/B0D1H91LC9) [3**Jalen Brunson New York Knicks NBA Kids Youth 8-20 Association Edition White Swingman Jersey (US Numeric 14 16 Regular Jalen Brunson New York Knicks White)**Outerstuff**$106.66**4.8★15 rev](https://www.amazon.com/dp/B0DMB3G4PF) [4**rosemia Oversized Tshirts for Women Summer Short Sleeve Round Neck Graphic Tee Shirt Black New York L**rosemia**$9.77**4.5★1,464 rev](https://www.amazon.com/dp/B0DMFCYYY9) [5**Jalen Brunson New York Knicks NBA Kids Youth 8-20 Ivory Cream City Edition Swingman Jersey (US Numeric 14 16 Regular Cream)**Outerstuff**$116.74**5.0★7 rev](https://www.amazon.com/dp/B0GXG5YJL2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Framed New York Knicks 2025-2026 NBA Finals Champions Jalen Brunson MVP Most Valuable Player Facsimile Laser Engraved Signature Auto Basketball 11x14 Photo Sig Collage**HOFSM.COM Hall of Fame Sports Memorabilia**$84.65**8 rev1mo ago](https://www.amazon.com/dp/B0H587CQ93) [**500 LEVEL New York Knicks NBA Finals 2026 Champions Shirt (Black XXX-Large)**500 LEVEL**$46.05**12 rev1mo ago](https://www.amazon.com/dp/B0H56T1YV1) [**New York Basketball Champions 2026 Graphic T-Shirt | Blue Orange Hoop Trophy Fan Tee | NYC Hoops Championship Gift Men Women**Generic**$19.75**66 rev1mo ago](https://www.amazon.com/dp/B0H4NGLMS1) [**New York Knicks Jeremy Lin 2011 Mens Swingman Jersey (4X-Large) Blue**Mitchell & Ness**$128.96**0 rev1mo ago](https://www.amazon.com/dp/B0H4DPGRKX) [**New York Knicks Jeremy Lin 2011 Mens Swingman Jersey (5X-Large) Blue**Mitchell & Ness**$128.47**0 rev1mo ago](https://www.amazon.com/dp/B0H4DFS847)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zipway New York Knicks NBA Mens Big Malone Shorts 4X-Large Team Color**Zipway**$24.19**3.8★**— 4%**](https://www.amazon.com/dp/B0H3CFZGDR) [**Qiopioiy New York T Shirt Acid Wash Oversized Tshirts for Men 1987 Vintage Graphic Tees Y2k Inspirational Streetwear Shirts(Black M)**Qiopioiy**$18.25**4.4★**— 4%**](https://www.amazon.com/dp/B0G4VZC2Y3) [**Junk Food NBA - New York Knicks - Above the Rim - Officially Licensed Adult Short Sleeve Fan Tee for Men and Women**Junk Food**$27.64**4.5★**— 4%**](https://www.amazon.com/dp/B0FXXY31GR) [**Framed New York Knicks 2025-2026 NBA Finals Champions Jalen Brunson MVP Most Valuable Player Facsimile Laser Engraved Signature Auto Basketball 11x14 Photo Sig Collage**HOFSM.COM Hall of Fame Sports Memorabilia**$84.65**3.0★**— 4%**](https://www.amazon.com/dp/B0H587CQ93) [**adidas India Cricket T20 Fan Jersey-L**adidas**$20.30**4.2★**— 4%**](https://www.amazon.com/dp/B0D3L89YMW)
**~~View all trending →~~**
## **What buyers say about knicks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**30%
*“Fit was accurate”*
**Quality-Overall**22%
*“Good quality shirt”*
**Comfort-Overall**9%
*“It's comfortable”*
**Value For Money**8%
*“Good Value”*
**Color**5%
*“Colors are bright”*
**Material Quality**5%
*“Material is so soft”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Soft Feel**2%
*“Soft cotton”*
**Design-Overall**2%
*“The design is so cute”*
**Gifting Purpose**2%
*“Gift”*
### **What buyers complain about **
**Size-Overall**33%
*“Runs a bit small”*
**Quality-Overall**20%
*“Low quality”*
**Print Quality**5%
*“The print also doesn't look centered”*
**Thickness**4%
*“Thin”*
**Color**3%
*“The color is off”*
**Advertised Vs Actual Product**3%
*“Looks can be deceiving”*
**Material Quality**3%
*“Material not best cotton”*
**Durability**3%
*“It feels broken in from the first wear”*
**Shrinkage Resistance**2%
*“Shrinks”*
**Value For Money**2%
*“Would not spend this much money”*
### **Top return reasons **
**Size-Overall**58%
**Length**7%
**Material Quality**4%
**Chest Fit**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Color**3%
**Waist Fit**3%
**Thin**2%
**Shape/Style**1%
## **Common questions**
- **Is knicks profitable to sell on Amazon United States?**
- The niche generates $2.3M/yr across 108 tracked products. 21 of 46 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Launch it (73/100).
- **How competitive is the knicks niche?**
- 35 brands and 75 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in knicks?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Print Quality. The return rate is 2.0%.
- **When does demand for knicks peak?**
- Demand peaks in May–Jun; the busiest month runs 60.6× the quietest.
- **What does it cost to enter the knicks niche?**
- Listings span $9.77–$133.54; the average listing price is $48.67 (sweet spot $15–$100). The average incumbent carries 425 reviews — the moat a new listing must climb.
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