---
title: "Kansas City Chiefs Hat — $9K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/kansas-city-chiefs-hat"
last_updated: "2026-08-12T11:00:21.524Z"
locale: en
meta:
description: "Amazon product research for kansas city chiefs hat: $9K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for kansas city chiefs hat: $9K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Kansas City Chiefs Hat — $9K/mo Amazon US Product Research"
---
# **Kansas City Chiefs Hat**
**Skip it**
Weak search conversion (1.8%) — this niche doesn't clear our bar today.
Market size 26Growth 58Conversion 22Competition 74Returns 31Price range 85Avg price 95Brand share 27Review moat 49Quality gap 23
**Avg price**
**Incredible****$24.67**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.55–$39.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+32.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,605.71**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$110K**
$110K/yr · 253K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
## **Is kansas city chiefs hat profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, kansas city chiefs hat is a $110K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kansas city chiefs hat market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$148K–$197K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#2,386**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **175 days**
## **Competition: brands, sellers & click share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**16**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 82%
**Open market**
**8%**
- New Era62% - Kneenow12% - Outerstuff7% - LCXAPPE5% - Generic3% - FOCO3% - Open — no brand owns it (7 brands, 8%)
## **kansas city chiefs hat demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +32.0% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/kansas-city-chiefs-hat/trend)
## **Top kansas city chiefs hat search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **kansas city chiefs hat**73K/yr+30.5%1.8% conv. - **chiefs hat**79K/yr+28.9%1.7% conv. - **kc chiefs hat**28K/yr+33.1%1.7% conv. - **kc chiefs hats for men**9K/yr+92.1%0.9% conv. - **kansas city chiefs hats**9K/yr+18.0%0.6% conv. - **kansas city chiefs hats for men**7K/yr+60.3%1.4% conv. - **chiefs hats**7K/yr+39.9%1.1% conv. - **chiefs hat men**10K/yr+13.1%2.0% conv. - **chief hat**4K/yr+38.2%0.0% conv. - **kc chiefs hats**5K/yr+15.8%0.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/kansas-city-chiefs-hat/search-terms)
## **Top kansas city chiefs hat products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$9K12%$13K16%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Kansas City Chiefs)**New Era**$30.35**4.8★368 rev](https://www.amazon.com/dp/B0D4F6L5VN) [2**New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Kansas City Chiefs)**New Era**$33.36**4.8★948 rev](https://www.amazon.com/dp/B0CGFKXKN3) [3**New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Kansas City Chiefs)**New Era**$34.49**4.7★529 rev](https://www.amazon.com/dp/B0CK9TTL1T) [4**City Hat for Men Women Merch Gifts Mens Womens Apparel Gear Mesh Red**Kneenow**$15.25**4.6★223 rev](https://www.amazon.com/dp/B0BKP517NN) [5**New Era Mens Cream/Black Kansas City Chiefs Super Bowl LVIII Champions Locker Room Low Profile 9FIFTY Adjustable Hat**New Era**$24.45**4.8★171 rev](https://www.amazon.com/dp/B0CV8RTDNV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3D Embroidered Upside Down City Baseball Hat Adjustable Football Hat for Men Women Game Day Apparel Gifts**Generic**$11.55**77 rev9mo ago](https://www.amazon.com/dp/B0FWRLBZBP) [**NFL Kids Youth 8-20 Official Primary Logo Wordmark Adjustable Snapback Hat Cap One Size (US Alpha One Size Kansas City Chiefs - Red)**Outerstuff**$19.66**256 rev11mo ago](https://www.amazon.com/dp/B0FKK8ZXLB) [**Funky Junque Retro Kansas City Hat Baseball Cap with Upside Down Arched Embroidery Unisex Adjustable Snapback for Football Tailgating Game Day - Kansas City (Red/Beige)**Funky Junque**$29.49**109 rev1y ago](https://www.amazon.com/dp/B0FHSFNHBH) [**New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Kansas City Chiefs Black)**New Era**$29.56**1,330 rev1y ago](https://www.amazon.com/dp/B0DYKVLSZK) [**Red Football City Silhouette Baseball Cap for Men Women Adjustable Print Hat Fans Gifts for Kansas Game Day Headwear**LCXAPPE**$15.03**158 rev1y ago](https://www.amazon.com/dp/B0DS553L9R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Era Mens Cream/Black Kansas City Chiefs Super Bowl LVIII Champions Locker Room Low Profile 9FIFTY Adjustable Hat**New Era**$24.45**4.8★**▲ 204%**](https://www.amazon.com/dp/B0CV8RTDNV) [**Outerstuff NFL Kids Youth 8-20 Official Cold Weather Striped Cuffed Knit Beanie Hat (US Alpha One Size Kansas City Chiefs)**Outerstuff**$20.91**4.8★**▲ 201%**](https://www.amazon.com/dp/B0DJCH6SX3) [**Red Football City Silhouette Baseball Cap for Men Women Adjustable Print Hat Fans Gifts for Kansas Game Day Headwear**LCXAPPE**$15.03**4.4★**▲ 150%**](https://www.amazon.com/dp/B0DS553L9R) [**City Hat for Men Women Merch Gifts Mens Womens Apparel Gear Meshback Black**Kneenow**$14.11**4.2★**▲ 147%**](https://www.amazon.com/dp/B0D95Q7HXH) [**New Era Womens NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Kansas City Chiefs Red)**New Era**$26.27**4.8★**▲ 125%**](https://www.amazon.com/dp/B0BNNYS2NV)
**~~View all trending →~~**
## **What reviews say buyers love and hate about kansas city chiefs hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“fair price”*
**Quality-Overall**22%
*“Outstanding quality - gift - was very pleased”*
**Advertised Vs Actual Product**13%
*“Exactly how I expected”*
**Size-Overall**10%
*“Fits well”*
**Gifting Purpose**8%
*“Good gift”*
**Material Quality**6%
*“The material is lightweight and breathable, so it doesnt feel hot in the kitchen”*
**Comfort-Overall**5%
*“Easy, comfortable, fair price”*
**Weight Heavy**2%
*“Heavy duty, excellent quality”*
**Color**1%
*“The color is bright and vibrant, and it really stands out”*
**Adjustability/Rotatability/Reclining**1%
*“is easy to adjust thanks to the elastic back”*
### **What buyers complain about **
**Quality-Overall**40%
*“Disappointed in the quality control and cleanliness standards”*
**Size-Overall**20%
*“its too small for an adult”*
**Wrinkles**13%
*“Its folded when it arrives so there are some creases”*
**Shape/Style**10%
*“Hat was bent up and mis-shaped”*
**Material Quality**3%
*“Material isnt super high quality”*
### **Top return reasons **
**Size-Overall**69%
**Quality-Overall**4%
**Material Quality**3%
**Value For Money**3%
**Waist Fit**3%
**Advertised Vs Actual Product**3%
**Shape/Style**3%
**Length**2%
**Color**2%
**Product Condition**1%
## **Common kansas city chiefs hat questions**
- **Is kansas city chiefs hat profitable to sell on Amazon United States?**
- The niche generates $110K/yr across 38 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the kansas city chiefs hat niche?**
- 13 brands and 16 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in kansas city chiefs hat?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Wrinkles. The return rate is 4.6%.
- **When does demand for kansas city chiefs hat peak?**
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 8.8× the quietest.
- **What does it cost to enter the kansas city chiefs hat niche?**
- Listings span $11.55–$39.60; the average listing price is $24.67 (sweet spot $15–$100). The average incumbent carries 1,606 reviews — the moat a new listing must climb.
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