---
title: "Kansas City Chiefs Blanket — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/kansas-city-chiefs-blanket"
last_updated: "2026-08-12T10:11:05.872Z"
locale: en
meta:
description: "Amazon product research for kansas city chiefs blanket: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for kansas city chiefs blanket: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Kansas City Chiefs Blanket — Amazon US Product Research"
---
# **Kansas City Chiefs Blanket**
**Skip it**
Soft demand (-14.0% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 18Conversion 21Competition 63Returns 81Price range 94Avg price 95Brand share 22Review moat 35Quality gap 30
**Avg price**
**Incredible****$33.55**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.78–$97.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,972.3**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$89K**
$89K/yr · 161K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-14.0%**
90-day search growth — must beat 0% to launch
## **Is kansas city chiefs blanket profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, kansas city chiefs blanket is a $89K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kansas city chiefs blanket market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$134K–$168K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#407**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **63%**
- **Out of stock**
- **26.6%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **212 days**
## **Competition: brands, sellers & click share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 93%
**Open market**
**6%**
- FOCO42% - Generic27% - Northwest11% - LCXAPPE6% - Mdyuzfk5% - Kneenow2% - Open — no brand owns it (6 brands, 6%)
## **kansas city chiefs blanket demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 32.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/kansas-city-chiefs-blanket/trend)
## **Top kansas city chiefs blanket search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **kansas city chiefs blanket**68K/yr-14.9%2.6% conv. - **chiefs blanket**52K/yr-21.4%2.8% conv. - **kc chiefs blanket**17K/yr+0.4%1.8% conv. - **kansas city chiefs throw blanket**8K/yr+49.6%1.8% conv. - **chiefs throw blanket**7K/yr-16.8%2.6% conv. - **kansas city blanket**3K/yr-13.4%1.7% conv. - **chiefs blanket throw**6K/yr-92.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/kansas-city-chiefs-blanket/search-terms)
## **Top kansas city chiefs blanket products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Football Style Football Throw Blanket Gift for Team Fans Soft Fleece Flannel Blanket 50x60**Generic**$30.04**4.2★126 rev](https://www.amazon.com/dp/B0FGJ6JQDB) [2**FOCO Kansas City Chiefs NFL Team Property Of Sherpa Fleece Blanket**FOCO**$40.89**4.8★2,427 rev](https://www.amazon.com/dp/B0BTTNTZKS) [3**FOCO Kansas City Chiefs NFL Supreme Slumber Plush Throw**FOCO**$28.73**4.3★308 rev](https://www.amazon.com/dp/B0BHJCZ5M2) [4**Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Red**Generic**$28.05**4.6★359 rev](https://www.amazon.com/dp/B0FCYC5YH5) [5**LCXAPPE Football Fans Blanket 60 x 50 City Sports Football Gifts for Team Fans Red Football Stuff for Football Lovers Bedroom Decor Sofa Couch Bed**LCXAPPE**$21.83**4.6★43 rev](https://www.amazon.com/dp/B0FP4YN8CY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Football Blanket Flannel Throw 60x50 Inch Soft Cozy Single Layer Four Season Blanket Football Themed Design Thoughtful Gift for Football Lovers**Generic**$24.80**7 rev4mo ago](https://www.amazon.com/dp/B0GL8F3CRF) [**FOCO NFL Kansas City Chiefs 40x50 Lightweight Plaid Fleece Throw Blanket**FOCO**$31.45**45 rev8mo ago](https://www.amazon.com/dp/B0G2MX7D88) [**Northwest NFL Kansas City Chiefs Strip Sack Taffeta Outdoor Blanket Foldable Camping Picnic Ground Mat 60 x 70 Inches**Northwest**$18.31**4 rev9mo ago](https://www.amazon.com/dp/B0F71K78N7) [**LCXAPPE Football Fans Blanket 60 x 50 City Sports Football Gifts for Team Fans Red Football Stuff for Football Lovers Bedroom Decor Sofa Couch Bed**LCXAPPE**$21.83**43 rev10mo ago](https://www.amazon.com/dp/B0FP4YN8CY) [**Flannel Blanket Custom Football City Blanket for Men Women Personalized Name & Number Throw Blanket Fans Gifts for Bed 60 x 50**Generic**$34.60**24 rev11mo ago](https://www.amazon.com/dp/B0FLWTHQQW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Football Blanket Flannel Throw 60x50 Inch Soft Cozy Single Layer Four Season Blanket Football Themed Design Thoughtful Gift for Football Lovers**Generic**$24.80**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0GL8F3CRF) [**Northwest NFL Kansas City Chiefs Strip Sack Taffeta Outdoor Blanket Foldable Camping Picnic Ground Mat 60 x 70 Inches**Northwest**$18.31**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0F71K78N7) [**Team Sports America NFL Kansas City Chiefs Grill Chef Aprons for Men and Women with Pockets Adjustable Straps Bottle Opener and Insulated Beverage Holder Cooking Kitchen Apron**Team Sports America**$31.65**4.8★**▲ 669%**](https://www.amazon.com/dp/B07C2734Z7) [**Littlearth NFL Kansas City Chiefs Hoodie Purse Team Color 9.5 x 15.5 x 4**Littlearth**$35.49**4.6★**▲ 567%**](https://www.amazon.com/dp/B003VYDO14) [**Northwest NFL Kansas City Chiefs City Nights Plush Throw 60-inches x 80-inches Team Colors**Northwest**$49.41**4.8★**▲ 428%**](https://www.amazon.com/dp/B0DRP83KLK)
**~~View all trending →~~**
## **What reviews say buyers love and hate about kansas city chiefs blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**18%
*“Extremely soft”*
**Quality-Overall**13%
*“Excellent Quality”*
**Warmth**10%
*“Warm”*
**Value For Money**8%
*“Good deal”*
**Design-Overall**7%
*“Love that I could design it myself”*
**Comfort-Overall**7%
*“comfortable”*
**Size-Overall**6%
*“Perfect size”*
**Weight Light**4%
*“not so heavy that youll overheat”*
**Product Condition**4%
*“Brand new pool”*
**Color**3%
*“colorful”*
### **What buyers complain about **
**Thickness**25%
*“Its very thin and flimsy”*
**Value For Money**11%
*“Not worth it”*
**Thin**9%
*“Very thin and low quality”*
**Weight Light**9%
*“Too light weight”*
**Ease Of Cleaning**9%
*“Dirty”*
**Warmth**5%
*“because it just really wouldn't offer much warmth”*
**Upholstery/Fabric Quality**5%
*“I am disappointed in the choice of fabric for this expensive towel”*
**Quality-Overall**5%
*“Low quality”*
**Material Quality**5%
*“Cheap material”*
### **Top return reasons **
**Size-Overall**30%
**Thin**11%
**Material Quality**8%
**Quality-Overall**8%
**Thickness**6%
**Stitch/Finish/Polish**6%
**Color**6%
**Value For Money**6%
**Print Quality**3%
**Durability**3%
## **Common kansas city chiefs blanket questions**
- **Is kansas city chiefs blanket profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the kansas city chiefs blanket niche?**
- 12 brands and 21 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in kansas city chiefs blanket?**
- Top complaints mined from reviews: Thickness, Value For Money, Thin. The return rate is 1.7%.
- **When does demand for kansas city chiefs blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 32.9× the quietest.
- **What does it cost to enter the kansas city chiefs blanket niche?**
- Listings span $13.78–$97.42; the average listing price is $33.55 (sweet spot $15–$100). The average incumbent carries 2,972 reviews — the moat a new listing must climb.
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