---
title: "Jmu — $8K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/jmu"
last_updated: "2026-08-12T11:26:20.217Z"
locale: en
meta:
description: "Amazon product research for jmu: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for jmu: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Jmu — $8K/mo Amazon US Product Research (2026)"
---
# **Jmu**
**Skip it**
A small market ($93K/yr) — this niche doesn't clear our bar today.
Market size 23Growth 74Conversion 30Competition 57Returns 52Price range 85Avg price 95Brand share 30Review moat 43Quality gap 27
**Avg price**
**Incredible****$24.12**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.13–$48.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+57.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,194.04**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$93K**
$93K/yr · 164K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is jmu profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, jmu is a $93K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Sep–Dec. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jmu market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$72K–$96K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#1,079**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **96%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **189 days**
## **Competition: brands, sellers & click share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 90%
**Open market**
**10%**
- James Madison University36% - Barnesmith31% - Elite Authentics10% - LOGOVISION6% - Desert Cactus5% - Rico Industries3% - Open — no brand owns it (6 brands, 10%)
## **jmu demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +57.9% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Sep, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/jmu/trend)
## **Top jmu search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **jmu merch**40K/yr+47.1%1.4% conv. - **jmu**37K/yr+39.9%0.9% conv. - **jmu shirt**17K/yr+144.7%1.2% conv. - **james madison university apparel**24K/yr+20.8%1.0% conv. - **james madison university merch**6K/yr+504.7%1.4% conv. - **james madison university**15K/yr+24.5%0.7% conv. - **jmu tshirt**6K/yr+231.2%1.4% conv. - **jmu apparel**6K/yr-24.7%1.1% conv. - **jmu womens apparel**12K/yr-65.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/jmu/search-terms)
## **Top jmu products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**James Madison University JMU Official Distressed Primary Unisex Adult T-Shirt Black Large**James Madison University**$18.65**4.5★77 rev](https://www.amazon.com/dp/B08X7JGWF3) [2**James Madison University JMU Official Distressed Primary Unisex Adult T-Shirt Black Medium**James Madison University**$18.56**4.5★77 rev](https://www.amazon.com/dp/B08X7HCDWK) [3**Barnesmith James Madison University JMU Dog Hooded Sweatshirt Heritage Charcoal Grey Small**Barnesmith**$39.93**4.6★7,702 rev](https://www.amazon.com/dp/B0CWC1N9XB) [4**James Madison Dukes Basic Purple Officially Licensed T-Shirt Small**Elite Authentics**$22.64**4.7★27 rev](https://www.amazon.com/dp/B0BQCYZT3C) [5**Barnesmith James Madison University JMU Dog Hooded Sweatshirt Heritage Purple Small**Barnesmith**$48.65**4.6★7,702 rev](https://www.amazon.com/dp/B0CWC9P499)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**James Madison University Block University Font Unisex Adult T Shirt Purple Large**LOGOVISION**$19.36**73 rev1y ago](https://www.amazon.com/dp/B0DWFDTK5S) [**James Madison University Arch Logo Unisex Adult T Shirt Purple Medium**LOGOVISION**$18.70**340 rev1y ago](https://www.amazon.com/dp/B0DT9DDXJG) [**Barnesmith James Madison University JMU Dog Hooded Sweatshirt Heritage Charcoal Grey Small**Barnesmith**$39.93**7,702 rev2y ago](https://www.amazon.com/dp/B0CWC1N9XB) [**Barnesmith James Madison University JMU Dog Hooded Sweatshirt Heritage Purple Small**Barnesmith**$48.65**7,702 rev2y ago](https://www.amazon.com/dp/B0CWC9P499) [**Barnesmith James Madison University JMU Dog Short-Sleeve T-Shirt Heritage Charcoal Grey Small**Barnesmith**$24.20**8,360 rev2y ago](https://www.amazon.com/dp/B0CWCC84LH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barnesmith James Madison University JMU Dog Hooded Sweatshirt Heritage Charcoal Grey Small**Barnesmith**$39.93**4.6★**▲ 62%**](https://www.amazon.com/dp/B0CWC1N9XB) [**Barnesmith James Madison University JMU Dog Hooded Sweatshirt Heritage Purple Small**Barnesmith**$48.65**4.6★**▲ 45%**](https://www.amazon.com/dp/B0CWC9P499) [**Barnesmith James Madison University JMU Dog Short-Sleeve T-Shirt Spirit Charcoal Grey Small**Barnesmith**$19.33**4.7★**▲ 37%**](https://www.amazon.com/dp/B0CWCCM6D7) [**James Madison University JMU Official Distressed Primary Unisex Adult T-Shirt Black Small**James Madison University**$18.43**4.5★**▲ 28%**](https://www.amazon.com/dp/B08X7HHF5F) [**Sport Your Gear James Madison JMU Dukes Prime Athletic Logo Micropique Sports-Wick Golf Polo (Gray - Large)**Sport Your Gear**$44.18**4.4★**▲ 28%**](https://www.amazon.com/dp/B0CKTPYCGX)
**~~View all trending →~~**
## **What reviews say buyers love and hate about jmu**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Great quality and vintage feel”*
**Durability**17%
*“Very durable and stylish”*
**Soft Feel**17%
*“soft”*
**Material Quality**17%
*“Good quality shirt with a vintage feel material”*
### **Top return reasons **
**Size-Overall**63%
**Material Quality**8%
**Advertised Vs Actual Product**5%
**Length**3%
**Print Quality**3%
**Quality-Overall**3%
**Color**3%
**Value For Money**2%
**Shape/Style**2%
**Stitch/Finish/Polish**1%
## **Common jmu questions**
- **Is jmu profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 27 tracked products. 90-day search growth is +57.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the jmu niche?**
- 12 brands and 13 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 87% of demand.
- **When does demand for jmu peak?**
- Demand peaks in Apr–May–Sep–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the jmu niche?**
- Listings span $10.13–$48.81; the average listing price is $24.12 (sweet spot $15–$100). The average incumbent carries 2,194 reviews — the moat a new listing must climb.
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