---
title: "Iu Sweatshirt — $19K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/iu-sweatshirt"
last_updated: "2026-08-12T10:47:36.184Z"
locale: en
meta:
description: "Amazon product research for iu sweatshirt: $19K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for iu sweatshirt: $19K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Iu Sweatshirt — $19K/mo Amazon US Product Research (2026)"
---
# **Iu Sweatshirt**
**Skip it**
Soft demand (-51.9% this quarter) — this niche doesn't clear our bar today.
Market size 42Growth 0Conversion 22Competition 95Returns 55Price range 93Avg price 95Brand share 25Review moat 45Quality gap 28
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$31.97**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.59–$69.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,010.15**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$222K**
$222K/yr · 395K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-51.9%**
90-day search growth — must beat 0% to launch
## **Is iu sweatshirt profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, iu sweatshirt is a $222K/yr Amazon United States market (395K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **iu sweatshirt market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$192K–$256K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#18,280**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **85%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **200 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**19%**
Top 20: 44%
**Open market**
**8%**
- Barnesmith51% - UGP Campus Apparel23% - LOGOVISION11% - Elite Authentics3% - Underground Printing2% - Indiana IN Retro Shirts & Gifts2% - Open — no brand owns it (10 brands, 8%)
## **iu sweatshirt demand & seasonality**
Weekly Amazon search volume, last 42 weeks — -51.9% search growth over the last 90 days.
60K40KSpike '25Black Friday '25Holiday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/iu-sweatshirt/trend)
## **Top iu sweatshirt search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **indiana university shirt**28K/yr+15.5%1.4% conv. - **indiana shirt**14K/yr+13.5%0.7% conv. - **indiana university sweatshirt**50K/yr-77.7%0.8% conv. - **iu tshirt**15K/yr-13.2%1.5% conv. - **indiana t shirt**7K/yr+13.7%1.1% conv. - **indiana football**30K/yr-78.5%0.2% conv. - **indiana university t shirt**6K/yr+61.3%1.6% conv. - **indiana hoosiers shirt**21K/yr-49.1%0.9% conv. - **indiana tshirt**6K/yr+9.5%1.6% conv. - **indiana sweatshirt**21K/yr-67.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/iu-sweatshirt/search-terms)
## **Top iu sweatshirt products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$9K6%$13K8%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barnesmith Indiana University IU Hoosiers Short Sleeve Adult Unisex T-Shirt Classic Cardinal X-Large**Barnesmith**$25.04**4.6★164 rev](https://www.amazon.com/dp/B07SKGHTTY) [2**UGP Campus Apparel AS03 - Indiana Hoosiers Arch Logo T-Shirt - Medium - Cardinal**UGP Campus Apparel**$25.97**4.6★4,121 rev](https://www.amazon.com/dp/B01N95LYW7) [3**Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Spirit Red X-Large**Barnesmith**$25.60**4.7★2,603 rev](https://www.amazon.com/dp/B096896XD9) [4**Barnesmith Indiana University IU Hoosiers Short Sleeve Adult Unisex T-Shirt Classic Cardinal Large**Barnesmith**$25.43**4.6★164 rev](https://www.amazon.com/dp/B07SHGZ886) [5**Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Small**Barnesmith**$24.90**4.9★12 rev](https://www.amazon.com/dp/B0GJ5RG8VR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Indiana Hoosiers Arch Over Logo Officially Licensed T-Shirt**Elite Authentics**$22.39**4 rev3mo ago](https://www.amazon.com/dp/B0GXCSWCTX) [**Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Small**Barnesmith**$24.90**12 rev6mo ago](https://www.amazon.com/dp/B0GJ5RG8VR) [**Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Large**Barnesmith**$25.09**12 rev6mo ago](https://www.amazon.com/dp/B0GJ61G7K5) [**J2 Sport Indiana Hoosiers National College 2026 CFP Champions T-Shirt - 2025 NCAA Football Champs Tee - Unbeaten T Shirt - 16-0 Apparel Crimson Large**J2 Sport**$45.63**41 rev6mo ago](https://www.amazon.com/dp/B0GHJ8LVB3) [**LOGOVISION Indiana University Arch Logo Secondary Unisex Adult T Shirt White Large**LOGOVISION**$19.23**130 rev1y ago](https://www.amazon.com/dp/B0FD9RSXKJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Indiana Hoosiers Arch Over Logo Officially Licensed T-Shirt**Elite Authentics**$22.39**5.0★**▲ 172%**](https://www.amazon.com/dp/B0GXCSWCTX) [**Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Small**Barnesmith**$24.90**4.9★**▲ 170%**](https://www.amazon.com/dp/B0GJ5RG8VR) [**Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Large**Barnesmith**$25.09**4.9★**▲ 151%**](https://www.amazon.com/dp/B0GJ61G7K5) [**UGP Campus Apparel AS03 - Indiana Hoosiers Arch Logo T-Shirt - 2X-Large - White**UGP Campus Apparel**$24.85**4.6★**▲ 138%**](https://www.amazon.com/dp/B01MZD5O37) [**UGP Campus Apparel AH03 - Indiana Hoosiers Arch Logo Hoodie - X-Large - Cardinal**Underground Printing**$52.11**4.6★**▲ 114%**](https://www.amazon.com/dp/B06ZYH272J)
**~~View all trending →~~**
## **What reviews say buyers love and hate about iu sweatshirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Good Quality”*
**Size-Overall**24%
*“Very happy with size”*
**Value For Money**6%
*“Nice football at a good price”*
**Grip**6%
*“Easy to grip”*
**Soft Feel**5%
*“Very soft”*
**Comfort-Overall**4%
*“Super comfortable”*
**Material Quality**4%
*“comfortable material”*
**Color**3%
*“good color balance”*
**Advertised Vs Actual Product**3%
*“Just as described”*
**Design-Overall**2%
*“The teddy bear logo design is cute”*
### **What buyers complain about **
**Size-Overall**29%
*“Runs way small”*
**Value For Money**8%
*“Not worth the price”*
**Quality-Overall**6%
*“not quite top of the line”*
**Stitch/Finish/Polish**6%
*“Back seam of sleeve was not sewn all the way”*
**Shrinkage Resistance**6%
*“When you buy something shouldnt have to shrink cause you washed it”*
**Inflation/Deflation**4%
*“after a couple of months I had to buy a new one as it didnt keep inflated”*
**Shoulder Fit**4%
*“My shirt is slightly deformed in the cut of the shoulders”*
**Sleeve Fit**4%
*“Sleeves too long”*
**Durability**3%
*“definitely disappointed in how it is holding up”*
**Material Quality**2%
*“Fabric is not great”*
### **Top return reasons **
**Size-Overall**63%
**Value For Money**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Grip**3%
**Inflation/Deflation**2%
**Material Quality**2%
**Length**2%
**Chest Fit**2%
**Print Quality**2%
## **Common iu sweatshirt questions**
- **Is iu sweatshirt profitable to sell on Amazon United States?**
- The niche generates $222K/yr across 120 tracked products. 3 of 17 products launched in the last 360 days are still selling. 90-day search growth is -51.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the iu sweatshirt niche?**
- 16 brands and 12 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in iu sweatshirt?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.8%.
- **What does it cost to enter the iu sweatshirt niche?**
- Listings span $13.59–$69.85; the average listing price is $31.97 (sweet spot $15–$100). The average incumbent carries 2,010 reviews — the moat a new listing must climb.
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