---
title: "Trend — insulated blanket"
canonical_url: "https://flapen.com/research/us/sports-outdoors/insulated-blanket/trend"
last_updated: "2026-08-12T10:49:49.147Z"
locale: en
meta:
  description: "Amazon product research for insulated blanket: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for insulated blanket: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Trend — insulated blanket"
---

# **Insulated Blanket**

**Skip it**

Soft demand (-65.4% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 0Conversion 11Competition 73Returns 66Price range 67Avg price 95Brand share 81Review moat 21Quality gap 27

**Avg price**

**Incredible****$29.53**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.44–$132.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****11,215.11**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$15K**

$15K/yr · 58K searches

**Growth**

**Bad****-65.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend