---
title: "Indiana University Apparel — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/indiana-university-apparel"
last_updated: "2026-08-12T10:50:57.633Z"
locale: en
meta:
description: "Amazon product research for indiana university apparel: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for indiana university apparel: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Indiana University Apparel — Amazon US Product Research"
---
# **Indiana University Apparel**
**Skip it**
Soft demand (-52.8% this quarter) — this niche doesn't clear our bar today.
Market size 62Growth 0Conversion 18Competition 94Returns 41Price range 63Avg price 95Brand share 46Review moat 54Quality gap 24
**Avg price**
**Incredible****$33.40**
avg listing price — sweet spot $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Price range**
**Good****$7.75–$143.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$546K**
$546K/yr · 1.1M searches
**Review moat**
**Good****1,349.41**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-52.8%**
90-day search growth — must beat 0% to launch
## **Is indiana university apparel profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, indiana university apparel is a $546K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **indiana university apparel market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 0–100/product
- **Revenue / yr**
- **$501K–$668K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#14,280**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **87%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **174 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**77%**
Top 20: 97%
**Top-5 click share**
**21%**
Top 20: 51%
**Open market**
**20%**
- Barnesmith45% - UGP Campus Apparel19% - YouTheFan5% - Legacy4% - J2 Sport4% - LOGOVISION2%
## **indiana university apparel demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -52.8% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 15.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/indiana-university-apparel/trend)
## **Top indiana university apparel search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **indiana university**140K/yr-28.8%1.4% conv. - **indiana university merch**25K/yr+598.0%1.8% conv. - **indiana university apparel**320K/yr-75.1%1.3% conv. - **indiana hoosiers**103K/yr-69.2%0.4% conv. - **iu merch**20K/yr+0.2%1.2% conv. - **iu shirt**45K/yr-45.5%0.6% conv. - **university of indiana**5K/yr+41.4%2.1% conv. - **iu football**32K/yr-85.5%0.7% conv. - **iu sweatshirt**61K/yr-87.5%0.6% conv. - **indiana university merchandise**15K/yr-67.3%1.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/indiana-university-apparel/search-terms)
## **Top indiana university apparel products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$11K4%$22K6%$33K8%$44K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YouTheFan NCAA Indiana Hoosiers 2 x 3 Wood Cornhole Game with Logo Bags**YouTheFan**$143.03**4.6★119 rev](https://www.amazon.com/dp/B0CSTFRC5C) [2**Barnesmith IU Indiana University Hoosiers Long Sleeve Adult Unisex T-Shirt Heritage Cardinal XX-Large**Barnesmith**$29.16**4.6★2,772 rev](https://www.amazon.com/dp/B08437R9G1) [3**Barnesmith Indiana University IU Hoosiers Short Sleeve Adult Unisex T-Shirt Classic Cardinal X-Large**Barnesmith**$25.04**4.6★164 rev](https://www.amazon.com/dp/B07SKGHTTY) [4**J2 Sport Indiana Hoosiers National College 2026 CFP Champions T-Shirt - 2025 NCAA Football Champs Tee - Unbeaten T Shirt - 16-0 Apparel Crimson Large**J2 Sport**$45.63**4.7★41 rev](https://www.amazon.com/dp/B0GHJ8LVB3) [5**Barnesmith IU Indiana University Hoosiers Long Sleeve Adult Unisex T-Shirt Heritage Cardinal X-Large**Barnesmith**$28.69**4.6★2,772 rev](https://www.amazon.com/dp/B08437J3WM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Small**Barnesmith**$24.90**12 rev6mo ago](https://www.amazon.com/dp/B0GJ5RG8VR) [**Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Large**Barnesmith**$25.09**12 rev6mo ago](https://www.amazon.com/dp/B0GJ61G7K5) [**Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Medium**Barnesmith**$24.69**12 rev6mo ago](https://www.amazon.com/dp/B0GJ65GLDH) [**J2 Sport Indiana Hoosiers National College 2026 CFP Champions T-Shirt - 2025 NCAA Football Champs Tee - Unbeaten T Shirt - 16-0 Apparel Crimson Large**J2 Sport**$45.63**41 rev6mo ago](https://www.amazon.com/dp/B0GHJ8LVB3) [**Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal**Legacy**$22.03**3 rev6mo ago](https://www.amazon.com/dp/B0G7MYG6QH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal**Legacy**$22.03**4.6★**▲ 179%**](https://www.amazon.com/dp/B0G7MYG6QH) [**Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Small**Barnesmith**$24.90**4.9★**▲ 173%**](https://www.amazon.com/dp/B0GJ5RG8VR) [**Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Large**Barnesmith**$25.09**4.9★**▲ 153%**](https://www.amazon.com/dp/B0GJ61G7K5) [**UGP Campus Apparel AS03 - Indiana Hoosiers Arch Logo T-Shirt - 3X-Large - Cardinal**UGP Campus Apparel**$26.55**4.6★**▲ 147%**](https://www.amazon.com/dp/B01MRLDNP2) [**Barnesmith Indiana University IU Hoosiers Adult Unisex Crewneck Sweatshirt Spirit Charcoal Grey X-Large**Barnesmith**$40.15**4.7★**▲ 145%**](https://www.amazon.com/dp/B09TTBD3S6)
**~~View all trending →~~**
## **What reviews say buyers love and hate about indiana university apparel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Great quality shirt- very comfortable”*
**Size-Overall**21%
*“Very happy with size”*
**Material Quality**7%
*“comfortable material”*
**Comfort-Overall**5%
*“Super comfortable”*
**Advertised Vs Actual Product**5%
*“As described”*
**Color**4%
*“Love the quality and color”*
**Gifting Purpose**4%
*“Great Christmas gift”*
**Value For Money**4%
*“Very happy with price and poster”*
**Soft Feel**3%
*“soft fabric”*
**Design-Overall**3%
*“The teddy bear logo design is cute”*
### **What buyers complain about **
**Size-Overall**32%
*“Size up”*
**Quality-Overall**6%
*“not quite top of the line”*
**Color**5%
*“Ran small and color”*
**Advertised Vs Actual Product**5%
*“Not an accurate picture”*
**Value For Money**5%
*“are not worth the price I paid”*
**Stain Resistance**4%
*“However, it faded after a week or two outside”*
**Sleeve Fit**3%
*“Sleeves too long”*
**Shoulder Fit**3%
*“My shirt is slightly deformed in the cut of the shoulders”*
**Stitch/Finish/Polish**3%
*“there are stitches missing”*
**Durability**2%
*“definitely disappointed in how it is holding up”*
### **Top return reasons **
**Size-Overall**58%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Color**4%
**Chest Fit**3%
**Material Quality**3%
**Thin**2%
**Length**2%
**Print Quality**2%
**Defective Material/Parts**2%
## **Common indiana university apparel questions**
- **Is indiana university apparel profitable to sell on Amazon United States?**
- The niche generates $546K/yr across 114 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is -52.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the indiana university apparel niche?**
- 29 brands and 23 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in indiana university apparel?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.8%.
- **When does demand for indiana university apparel peak?**
- Demand peaks in Jan–Dec; the busiest month runs 15.0× the quietest.
- **What does it cost to enter the indiana university apparel niche?**
- Listings span $7.75–$143.03; the average listing price is $33.40 (sweet spot $15–$100). The average incumbent carries 1,349 reviews — the moat a new listing must climb.
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