---
title: "Illinois Sweatshirt — $6K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/illinois-sweatshirt"
last_updated: "2026-08-12T08:28:22.225Z"
locale: en
meta:
description: "Amazon product research for illinois sweatshirt: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for illinois sweatshirt: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Illinois Sweatshirt — $6K/mo Amazon US Product Research"
---
# **Illinois Sweatshirt**
**Skip it**
Soft demand (-80.1% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 0Conversion 52Competition 75Returns 16Price range 95Avg price 95Brand share 23Review moat 45Quality gap 27
**Avg price**
**Incredible****$41.48**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$27.97–$56.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,032.73**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$78K**
$78K/yr · 44K searches
**Returns**
**Bad****7.6%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-80.1%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is illinois sweatshirt profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, illinois sweatshirt is a $78K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **illinois sweatshirt market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$31K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#27,918**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **91%**
- **Out of stock**
- **11.7%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **213 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**10 **▲rising
**Sellers**
**8**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 77%
**Open market**
**6%**
- UGP Campus Apparel63% - University of Illinois13% - Campus Colors5% - Underground Printing5% - CornBorn5% - Blue 843% - Open — no brand owns it (4 brands, 6%)
## **illinois sweatshirt demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -80.1% search growth over the last 90 days.
5K3KSpike '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 14.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/illinois-sweatshirt/trend)
## **Top illinois sweatshirt search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **university of illinois sweatshirt**10K/yr-59.4%0.5% conv. - **illinois sweatshirt**17K/yr-86.7%0.8% conv. - **illinois hoodie**6K/yr-72.6%0.7% conv. - **illini sweatshirt**11K/yr-87.2%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/illinois-sweatshirt/search-terms)
## **Top illinois sweatshirt products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UGP Campus Apparel AL03 - Illinois Fighting Illini Arch Logo Long Sleeve - Medium - Navy**UGP Campus Apparel**$30.80**4.6★2,598 rev](https://www.amazon.com/dp/B092DYGDGG) [2**UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - 3X-Large - Orange**UGP Campus Apparel**$47.88**4.6★2,932 rev](https://www.amazon.com/dp/B094DKXSYD) [3**University of Illinois Official UIUC Logo Unisex Adult Pull-Over Hoodie Navy Medium**University of Illinois**$38.91**4.4★66 rev](https://www.amazon.com/dp/B08X7D1NN5) [4**UGP Campus Apparel AL03 - Illinois Fighting Illini Arch Logo Long Sleeve - X-Large - Navy**UGP Campus Apparel**$28.76**4.6★2,598 rev](https://www.amazon.com/dp/B092DX3SCG) [5**UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - Small - Navy**UGP Campus Apparel**$46.53**4.6★2,932 rev](https://www.amazon.com/dp/B094DL7XRJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOGOVISION University of Illinois Collegiate Seal Unisex Adult Crewneck Sweatshirt Navy Medium**LOGOVISION**$27.97**0 rev1y ago](https://www.amazon.com/dp/B0F3XBTBKX) [**CornBorn University of Illinois Sweatshirt - Crewneck Fleece Full Color Fade Illinois Arch - Orange - Large**CornBorn**$41.26**7 rev1y ago](https://www.amazon.com/dp/B0DJ9V3952) [**CornBorn Illinois Sweatshirt - Crewneck Fleece Full Color Fade Illinois Arch - Orange - Small**CornBorn**$40.74**7 rev1y ago](https://www.amazon.com/dp/B0DJ9V2KZ2) [**Underground Printing AW1107 - Illinois Fighting Illini Stitch Arch Crewneck Sweatshirt - Large - Navy**UGP Campus Apparel**$42.80**7 rev4y ago](https://www.amazon.com/dp/B0B27FLS1W) [**UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - 3X-Large - Orange**UGP Campus Apparel**$47.88**2,932 rev5y ago](https://www.amazon.com/dp/B094DKXSYD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo Hoodie - 3X-Large - Navy**Underground Printing**$50.41**4.6★**▲ 216%**](https://www.amazon.com/dp/B094DM79N6) [**UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - 2X-Large - Navy**UGP Campus Apparel**$51.42**4.6★**▲ 209%**](https://www.amazon.com/dp/B094DJCSN4) [**UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - X-Large - Navy**UGP Campus Apparel**$49.00**4.6★**▲ 182%**](https://www.amazon.com/dp/B094DK51B3) [**CornBorn Illinois Sweatshirt - Crewneck Fleece Full Color Fade Illinois Arch - Orange - Small**CornBorn**$40.74**5.0★**▲ 127%**](https://www.amazon.com/dp/B0DJ9V2KZ2) [**UGP Campus Apparel AL03 - Illinois Fighting Illini Arch Logo Long Sleeve - Medium - Navy**UGP Campus Apparel**$30.80**4.6★**▲ 81%**](https://www.amazon.com/dp/B092DYGDGG)
**~~View all trending →~~**
## **What reviews say buyers love and hate about illinois sweatshirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**36%
*“Good quality”*
**Size-Overall**14%
*“it fit perfectly”*
**Shape/Style**8%
*“Stays in shape”*
**Color**8%
*“Love the color”*
**Comfort-Overall**6%
*“super comfortable”*
**Thickness**6%
*“Thick and soft”*
**Advertised Vs Actual Product**6%
*“Nice looking, just as pictured”*
**Weight Light**6%
*“Lighter weight than many other pullovers”*
### **What buyers complain about **
**Size-Overall**22%
*“A bit baggy”*
**Quality-Overall**17%
*“Not the quality I expected”*
**Stitch/Finish/Polish**17%
*“Wore and washed the shirt one time and the stitching around the arm is pulling out”*
### **Top return reasons **
**Size-Overall**60%
**Sleeve Fit**12%
**Material Quality**7%
**Quality-Overall**3%
**Chest Fit**3%
**Advertised Vs Actual Product**3%
**Thin**3%
**Shape/Style**2%
**Hip Fit**1%
**Shoulder Fit**1%
## **Common illinois sweatshirt questions**
- **Is illinois sweatshirt profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 45 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -80.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the illinois sweatshirt niche?**
- 10 brands and 8 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in illinois sweatshirt?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stitch/Finish/Polish. The return rate is 7.6% — above our launch gate.
- **When does demand for illinois sweatshirt peak?**
- Demand peaks in Apr–Nov–Dec; the busiest month runs 14.3× the quietest.
- **What does it cost to enter the illinois sweatshirt niche?**
- Listings span $27.97–$56.40; the average listing price is $41.48 (sweet spot $15–$100). The average incumbent carries 2,033 reviews — the moat a new listing must climb.
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