---
title: "Ice Skates — $21K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/ice-skates"
last_updated: "2026-08-12T08:22:01.805Z"
locale: en
meta:
description: "Amazon product research for ice skates: $21K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for ice skates: $21K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Ice Skates — $21K/mo Amazon US Product Research (2026)"
---
# **Ice Skates**
**Skip it**
Soft demand (-73.0% this quarter) — this niche doesn't clear our bar today.
Market size 47Growth 0Conversion 4Competition 88Returns 0Price range 23Avg price 90Brand share 52Review moat 89Quality gap 45
**Avg price**
**Great****$58.88**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****218.76**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$255K**
$255K/yr · 1.4M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$30.47–$338.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-73.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****15.5%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is ice skates profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, ice skates is a $255K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ice skates market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$471K–$589K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **155 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 55%
**Open market**
**22%**
- WELLWON32% - Rollerblade19% - Nattork10% - 5th Element7% - TUOSAMTIN6% - Lake Placid5%
## **ice skates demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -73.0% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/ice-skates/trend)
## **Top ice skates search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **ice skates**475K/yr-67.9%0.1% conv. - **figure skates**114K/yr-69.7%0.1% conv. - **ice skates for women**207K/yr-86.4%0.3% conv. - **ice skates for girls**61K/yr-50.7%0.3% conv. - **ice skates for kids**98K/yr-82.5%0.2% conv. - **ice skate**37K/yr-55.8%0.1% conv. - **jackson ice skates**27K/yr-61.8%0.1% conv. - **kids ice skates**79K/yr-80.2%0.5% conv. - **womens ice skates**81K/yr-81.6%0.4% conv. - **girls ice skates**46K/yr-62.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/ice-skates/search-terms)
## **Top ice skates products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$10K6%$15K8%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**5th Element Grace Ice Skates for Women - Comfortable Figure Skates with Lightly Padded Soft Tricot Lining - Stylish Womens Ice Skating Shoes (White 6.0)**5th Element**$60.96**4.5★303 rev](https://www.amazon.com/dp/B082P7K4KD) [2**Ice Skates for Women and Men Adult Figure Skates with Air Cushion White Figure Skating Shoes Size 7 with Velvety Lining for Indoor& Outdoor**WELLWON**$49.07**3.9★98 rev](https://www.amazon.com/dp/B0DKF4PYW7) [3**Bladerunner Ice by Rollerblade Aurora Womens Adult Figure Ice Skates White and Silver**Rollerblade**$63.88**4.7★19 rev](https://www.amazon.com/dp/B0FNXQCN9P) [4**WELLWON Figure Ice Skates for Women Girls Lace-Up Adult Figure Skate Ice Hockey Skates for Outdoor and Skating Rink White**WELLWON**$48.93**3.9★98 rev](https://www.amazon.com/dp/B0CKZHGVPP) [5**Rollerblade Bladerunner Ice Diva Womens Adult Figure Skates White and Rose Gold Ice Skates**Rollerblade**$92.44**4.7★135 rev](https://www.amazon.com/dp/B097X32S4K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tuosamtin Ice Skates for Women & Girls Figure Skates with Premium Microfiber Leather Stainless Steel Blades & Full-Fit Memory Foam Interior for Ultimate Comfort (White) (White 9)**TUOSAMTIN**$89.24**13 rev8mo ago](https://www.amazon.com/dp/B0G2K9SXV7) [**Tuosamtin Ice Skates for Women & Girls Figure Skates with Premium Microfiber Leather Stainless Steel Blades & Full-Fit Memory Foam Interior for Ultimate Comfort (White) (White 8)**TUOSAMTIN**$92.73**13 rev8mo ago](https://www.amazon.com/dp/B0G2K83WS8) [**Tuosamtin Ice Skates for Women & Girls Figure Skates with Premium Microfiber Leather Stainless Steel Blades & Full-Fit Memory Foam Interior for Ultimate Comfort (White) (White 7)**TUOSAMTIN**$89.58**13 rev8mo ago](https://www.amazon.com/dp/B0G2K9NCDQ) [**MammyGol Womens/Misses/Girls Lace up Light Support Ice Figure Skates Women Size 6 7 8 9 10 11 12**MammyGol**$32.30**159 rev9mo ago](https://www.amazon.com/dp/B0FKGY8GZJ) [**Adjustable Ice Skates for Kids Girls Ice Skating Shoes for Beginner Ages 4-12 Shiny Green Teal Iceskates for Boys Outdoor and Rank**WELLWON**$33.12**7 rev10mo ago](https://www.amazon.com/dp/B0FPD54CL9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ice Skates for Women and Men Adult Figure Skates with Air Cushion White Figure Skating Shoes Size 7 with Velvety Lining for Indoor& Outdoor**WELLWON**$49.07**3.9★**▲ 240%**](https://www.amazon.com/dp/B0DKF4PYW7) [**Bladerunner Ice by Rollerblade Aurora Womens Adult Figure Ice Skates White and Silver**Rollerblade**$63.88**4.7★**▲ 214%**](https://www.amazon.com/dp/B0FNXQCN9P) [**Adjustable Ice Skates for Kids Girls Ice Skating Shoes for Beginner Ages 4-12 Shiny Green Teal Iceskates for Boys Outdoor and Rank**WELLWON**$33.12**5.0★**▲ 213%**](https://www.amazon.com/dp/B0FPD54CL9) [**Ice Skates for Women Adult Figure Skates with Air Cushion Green and Purple Figure Skating Shoes Size 8 with Velvety Lining for Indoor& Outdoor**WELLWON**$42.94**3.9★**▲ 203%**](https://www.amazon.com/dp/B0DKF67FBD) [**WELLWON Ice Skate for Kids Boys Girls Adjustable Blades Iceskates Ice Hockey Skates Size L for Beginner Age 6-12**WELLWON**$33.01**4.6★**▲ 197%**](https://www.amazon.com/dp/B0DFH2YZMJ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about ice skates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The quality is excellent, everything looks smooth and clean”*
**Size-Overall**17%
*“Sizing was accurate”*
**Comfort-Overall**14%
*“comfortable”*
**Value For Money**9%
*“Great value”*
**Adjustability/Rotatability/Reclining**9%
*“Adjustable and Comfortable”*
**Durability**3%
*“they have held up great”*
**Exercise/Sports Suitability**3%
*“Great Skates⛸️❤️ Great Skates”*
**Ease Of Use**3%
*“Easy to use”*
**Strength**2%
*“Solid product”*
**Shape/Style**2%
*“The shape of the toe portion is very nice”*
### **What buyers complain about **
**Durability**16%
*“These broke after one use”*
**Size-Overall**13%
*“The fit was terrible”*
**Quality-Overall**13%
*“Poor quality build”*
**Comfort-Overall**6%
*“Thoroughly uncomfortable”*
**Product Condition**6%
*“Came in used and dirty”*
**Material Quality**5%
*“Durability is questionable — materials feel a bit cheap”*
**Stitch/Finish/Polish**3%
*“its so stiff because its where the stitchings are that it digs into your toes making it unbearable uncomfortable”*
**Value For Money**3%
*“Also, at $109.99, they feel a bit overpriced for the skates not to be a true size 10”*
**Strength**3%
*“dont hold up well with frequent use”*
**Ease Of Use**2%
*“Hard to skate on”*
### **Top return reasons **
**Size-Overall**75%
**Comfort-Overall**5%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Value For Money**2%
**Product Condition**2%
**Material Quality**1%
**Length**1%
**Adjustability/Rotatability/Reclining**1%
**Color**1%
## **Common ice skates questions**
- **Is ice skates profitable to sell on Amazon United States?**
- The niche generates $255K/yr across 96 tracked products. 0 of 34 products launched in the last 360 days are still selling. 90-day search growth is -73.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the ice skates niche?**
- 17 brands and 31 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in ice skates?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 15.5% — above our launch gate.
- **When does demand for ice skates peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 10.9× the quietest.
- **What does it cost to enter the ice skates niche?**
- Listings span $30.47–$338.80; the average listing price is $58.88 (sweet spot $15–$100). The average incumbent carries 219 reviews — the moat a new listing must climb.
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