---
title: "Search terms — hume band - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/hume-band/search-terms"
last_updated: "2026-07-21T22:48:21.874Z"
locale: en
meta:
  description: "Niche score 51/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — hume band - Flapen"
---

# **hume band**

**Worth a look**

Shows beatable incumbent ratings (3.8★), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 86Growth 70Conversion 11Competition 17Returns 80Price range 10Avg price 43Brand share 6Review moat 67Quality gap 97

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****$1.5M**

$1.5M/yr · 777K searches

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Growth**

**Good****+52.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****832.27**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$220.05**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$73.52–$334.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand