---
title: "Howard University Apparel — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/howard-university-apparel"
last_updated: "2026-08-12T07:44:00.602Z"
locale: en
meta:
description: "Amazon product research for howard university apparel: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for howard university apparel: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Howard University Apparel — Amazon US Product Research"
---
# **Howard University Apparel**
**Skip it**
A small market ($83K/yr) — this niche doesn't clear our bar today.
Market size 21Growth 24Conversion 26Competition 49Returns 49Price range 81Avg price 91Brand share 36Review moat 87Quality gap 37
**Avg price**
**Great****$21.55**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****262.25**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$9.95–$39.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-2.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$83K**
$83K/yr · 188K searches
## **Is howard university apparel profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, howard university apparel is a $83K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb–May–Sep–Oct. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **howard university apparel market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$65K–$86K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#16,079**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **159 days**
## **Competition: brands, sellers & click share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 91%
**Open market**
**14%**
- LOGOVISION38% - Howard University29% - Dungeon Forward8% - Elite Authentics4% - Desert Cactus4% - PartyKandy3% - Open — no brand owns it (6 brands, 14%)
## **howard university apparel demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, May, Sep, Oct · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/howard-university-apparel/trend)
## **Top howard university apparel search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **howard university apparel**81K/yr+1.8%1.2% conv. - **howard university**27K/yr+46.5%1.5% conv. - **howard university t-shirts**23K/yr+29.8%1.3% conv. - **howard university merch**10K/yr+107.6%1.4% conv. - **howard university sweatshirt**18K/yr-57.4%0.3% conv. - **howard university shirt**7K/yr+13.9%1.7% conv. - **howard shirt**5K/yr+84.0%2.2% conv. - **howard sweatshirt**4K/yr-25.4%0.2% conv. - **howard university hoodie**6K/yr-40.9%0.2% conv. - **howard university apparel kids**7K/yr-94.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/howard-university-apparel/search-terms)
## **Top howard university apparel products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Howard University Official Circle Logo Unisex Adult T-Shirt Circle Logo X-Large**Howard University**$18.49**4.6★340 rev](https://www.amazon.com/dp/B091BCPY7T) [2**Howard University Distressed Primary Unisex Adult T Shirt Navy Medium**LOGOVISION**$18.94**4.4★81 rev](https://www.amazon.com/dp/B0D9MMGSFB) [3**Howard University Distressed Primary Unisex Adult T Shirt Navy Large**LOGOVISION**$18.09**4.4★81 rev](https://www.amazon.com/dp/B0D9MM5JXT) [4**Howard University Arch Logo Unisex Adult T Shirt Navy Medium**LOGOVISION**$19.35**4.5★274 rev](https://www.amazon.com/dp/B0DWFC37WY) [5**Howard University Official Circle Logo Unisex Adult T-Shirt Circle Logo Large**Howard University**$18.99**4.6★340 rev](https://www.amazon.com/dp/B091BF38X3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Howard University - HU HBCU Mother T-Shirt**Dungeon Forward**$26.57**11 rev1y ago](https://www.amazon.com/dp/B0FCSQN2TV) [**Howard University HU HBCU Auntie T-Shirt Tee for Women**Dungeon Forward**$26.31**9 rev1y ago](https://www.amazon.com/dp/B0FCSLC9Y8) [**LOGOVISION Howard University Collegiate Seal Unisex Adult T Shirt Navy Medium**LOGOVISION**$18.61**81 rev1y ago](https://www.amazon.com/dp/B0F3X7P59W) [**Howard University - Bisons - HU - HBCU T-Shirt**Dungeon Forward**$26.92**11 rev1y ago](https://www.amazon.com/dp/B0DYDF757P) [**Howard University Arch Logo Unisex Adult T Shirt Navy Medium**LOGOVISION**$19.35**274 rev1y ago](https://www.amazon.com/dp/B0DWFC37WY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Howard University Official Circle Logo Unisex Adult Pull-Over Hoodie Black Small**Howard University**$37.91**4.4★**▲ 57%**](https://www.amazon.com/dp/B091BGLR89) [**Howard University Distressed Primary Unisex Adult T Shirt Navy Large**LOGOVISION**$18.09**4.4★**▲ 56%**](https://www.amazon.com/dp/B0D9MM5JXT) [**Howard University Distressed Primary Unisex Adult T Shirt Navy Medium**LOGOVISION**$18.94**4.4★**▲ 55%**](https://www.amazon.com/dp/B0D9MMGSFB) [**Howard University Distressed Primary Unisex Adult T Shirt Navy X-Large**LOGOVISION**$18.92**4.4★**▲ 43%**](https://www.amazon.com/dp/B0D9MKFGJ9) [**Howard University Official Circle Logo Unisex Adult T-Shirt Circle Logo Large**Howard University**$18.99**4.6★**▲ 34%**](https://www.amazon.com/dp/B091BF38X3)
**~~View all trending →~~**
## **What reviews say buyers love and hate about howard university apparel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Good quality”*
**Size-Overall**15%
*“The prefect fit”*
**Gifting Purpose**10%
*“Good gift for keys, bookbag deco, or any deco to show Bison pride”*
**Advertised Vs Actual Product**5%
*“Exactly as pictured”*
**Soft Feel**5%
*“The quality of the shirt is soft”*
**Color**5%
*“Colors were very vibrant”*
**Material Quality**5%
*“it appeared to be quality material”*
**Value For Money**5%
*“The value was perfect for the party and the planning”*
**Design-Overall**3%
*“Nice design”*
### **What buyers complain about **
**Thickness**25%
*“This blanket is extremely thin”*
**Quality-Overall**25%
*“This is a poor quality shirt”*
**Size-Overall**17%
*“Not true to size”*
**Value For Money**8%
*“Not worth the money”*
**Flexibility**6%
*“it was rather stiff with no give/stretch”*
**Stretchability/Expandability/Elasticity**6%
*“Nice design; no stretch”*
### **Top return reasons **
**Size-Overall**60%
**Chest Fit**14%
**Print Quality**4%
**Sleeve Fit**4%
**Length**4%
**Advertised Vs Actual Product**3%
**Shape/Style**2%
**Product Condition**2%
**Value For Money**2%
**Quality-Overall**1%
## **Common howard university apparel questions**
- **Is howard university apparel profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 28 tracked products. 90-day search growth is -2.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the howard university apparel niche?**
- 12 brands and 12 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in howard university apparel?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 3.1%.
- **When does demand for howard university apparel peak?**
- Demand peaks in Feb–May–Sep–Oct; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the howard university apparel niche?**
- Listings span $9.95–$39.11; the average listing price is $21.55 (sweet spot $15–$100). The average incumbent carries 262 reviews — the moat a new listing must climb.
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