---
title: "Hoverboard — $293K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/hoverboard"
last_updated: "2026-08-12T07:41:09.122Z"
locale: en
meta:
description: "Amazon product research for hoverboard: $293K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hoverboard: $293K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hoverboard — $293K/mo Amazon US Product Research (2026)"
---
# **Hoverboard**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 96Growth 23Conversion 7Competition 57Returns 33Price range 16Avg price 64Brand share 57Review moat 35Quality gap 75
**Market size**
**Incredible****$3.5M**
$3.5M/yr · 4.9M searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$131.54**
avg listing price — sweet spot $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,017.03**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-4.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$16.77–$549.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is hoverboard profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hoverboard is a $3.5M/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hoverboard market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$6.6M–$7.9M**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#170**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **97%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **176 days**
## **Competition: brands, sellers & click share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**25%**
- Gyroor31% - LIEAGLE15% - Hover-113% - HOVERSTAR8% - XERATH4% - Segway4%
## **hoverboard demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.
500K300KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/hoverboard/trend)
## **Top hoverboard search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **hoverboard**2.9M/yr-1.7%0.3% conv. - **overboard**196K/yr-26.4%0.0% conv. - **hover boards for kids 8-12**151K/yr+83.0%0.7% conv. - **hover board**225K/yr+7.3%0.2% conv. - **hoverboard for adults**177K/yr+2.8%0.3% conv. - **hoverboards for a 7-12 year old**442K/yr-62.0%0.6% conv. - **hoverboards**108K/yr+6.2%0.2% conv. - **hoover boards for a 7-12 year old**130K/yr-14.7%0.7% conv. - **hoverboards kids**45K/yr+84.7%0.4% conv. - **hoover board**90K/yr-7.7%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/hoverboard/search-terms)
## **Top hoverboard products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$141K8%$281K12%$422K16%$563K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gyroor Self Balancing Scooter New G13 All Terrain Balancing Scooter with LED Lights Self Balancing Off Road with Bluetooth for Kids ages 6-12 and Adults-Black**Gyroor**$126.78**4.5★2,249 rev](https://www.amazon.com/dp/B0CCNPV7NZ) [2**Hover-1 Hoverboard Carrying Bag for 6.5-8 Hoverboards | Double Zip Closure Velcro Secured Carrying Handles Black**Hover-1**$19.20**4.4★478 rev](https://www.amazon.com/dp/B085T5B4HQ) [3**Gyroor Warrior 8.5 inch G2 All Terrain Off Road Scooter with Bluetooth Speakers and LED Lights Self Balancing Scooter for Kids ages 6-12 and Adults**Gyroor**$269.17**4.4★5,468 rev](https://www.amazon.com/dp/B07T63VSMC) [4**Starship Hoverboard with Bluetooth Speaker Chrome Color Self Balancing Scooters with Science Fiction Design and 6.5 inch LED Wheels (Chrome Pink)**HOVERSTAR**$105.42**3.9★72 rev](https://www.amazon.com/dp/B09YCSRHN8) [5**LIEAGLE Hoverboard 6.5 Self Balancing Scooter Hover Board with Many Certified Wheels LED Lights for Kids Adults Black**LIEAGLE**$102.50**4.2★6,355 rev](https://www.amazon.com/dp/B07FYBD6LP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XERATH All Terrain hoverboard with Bluetooth Speaker and Led Lights hoverboard for kids UL 2272 Standard Self Balancing Scooters a great gift for boys and girls**XERATH**$102.51**25 rev4mo ago](https://www.amazon.com/dp/B0GSFBJVHH) [**XERATH All Terrain hoverboards for a 7-12 year old electric scooter with Bluetooth Speaker self balancing scooters with 6.5 inch LED Wheels&Science Fiction Design (Rose)**XERATH**$99.61**7 rev5mo ago](https://www.amazon.com/dp/B0GLZ45V43) [**Scooter with Seat Attachment for Kids Adults 6.5 8.5Balancing Scooter with Bluetooth Speakers & Colorful LED Light with kart**CBD**$157.24**1,019 rev1y ago](https://www.amazon.com/dp/B0F6MZKG6H) [**Gyroor Scooter with Adjustable Seat Attachment 6.5 All-Terrain Self Balancing Scooter LED Lights & Bluetooth for Kids and Adults Black**Gyroor**$184.37**240 rev1y ago](https://www.amazon.com/dp/B0F1FLNJBB) [**INMOTION E20 Electric Unicycle Dual-Tire Self-Balancing Design with UL2272 Certified Safety 14 Wheel 900W Peak Power Up to 18.6 Miles 12.4 MPH Lightweight for Easy Learning**I INMOTION**$349.35**178 rev2y ago](https://www.amazon.com/dp/B0D2LF4XDF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XERATH All Terrain hoverboard with Bluetooth Speaker and Led Lights hoverboard for kids UL 2272 Standard Self Balancing Scooters a great gift for boys and girls**XERATH**$102.51**4.8★**▲ 362%**](https://www.amazon.com/dp/B0GSFBJVHH) [**Hover-1 Hoverboard Carrying Bag for 6.5-8 Hoverboards | Double Zip Closure Velcro Secured Carrying Handles Black**Hover-1**$19.20**4.4★**▲ 293%**](https://www.amazon.com/dp/B085T5B4HQ) [**Kids Protective Gear Set Wemfg Knee Pads for Kids 3-8 Years Toddler Knee and Elbow Pads with Wrist Guards 3 in 1 for Skating Cycling Bike Rollerblading Scooter(Blue)**Wemfg**$16.77**4.5★**▲ 269%**](https://www.amazon.com/dp/B07L2124F3) [**iplusmile Your Scooter Electric Scooter Stickers Decals PVC Scratch Resistant Easy Peel 6.5 Inch (Only stickers)**iplusmile**$21.54**3.6★**▲ 237%**](https://www.amazon.com/dp/B0CTG5Q5BB) [**Starship Hoverboard with Bluetooth Speaker Chrome Color Self Balancing Scooters with Science Fiction Design and 6.5 inch LED Wheels (Chrome Pink)**HOVERSTAR**$105.42**3.9★**▲ 172%**](https://www.amazon.com/dp/B09YCSRHN8)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hoverboard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**17%
*“Fun for kids”*
**Quality-Overall**14%
*“Build quality feels solid”*
**Battery Life**7%
*“Battery life has been good”*
**Ease Of Use**7%
*“Easy to handle”*
**Value For Money**6%
*“Great price”*
**Gifting Purpose**6%
*“Awesome gift”*
**Charging**6%
*“Charging is quick”*
**Durability**4%
*“The PVC material feels durable enough for daily riding”*
**Strength**3%
*“Very sturdy”*
**Brightness/Shine/Glow**2%
*“The LED lights are bright”*
### **What buyers complain about **
**Battery Life**21%
*“Battery doesnt last long”*
**Durability**18%
*“Broke shortly after getting”*
**Quality-Overall**9%
*“Garbage product”*
**Functionality-Overall**6%
*“has not worked properly”*
**Value For Money**3%
*“This is not a cheap child version of most products you see online”*
**Noise Level**3%
*“make a beeping noise”*
**Ease Of Use**3%
*“making it nearly impossible to control”*
**Assembly/Installation**2%
*“Order of assembly was tedious and cumberso”*
**Advertised Vs Actual Product**2%
*“False advertisement”*
**Size-Overall**1%
*“Way Too Small”*
### **Top return reasons **
**Functionality-Overall**23%
**Size-Overall**14%
**Defective Material/Parts**10%
**Battery Life**6%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Product Condition**4%
**Noise Level**3%
**Mechanism Issues**3%
**Durability**3%
## **Common hoverboard questions**
- **Is hoverboard profitable to sell on Amazon United States?**
- The niche generates $3.5M/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the hoverboard niche?**
- 16 brands and 22 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in hoverboard?**
- Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 4.3%.
- **When does demand for hoverboard peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the hoverboard niche?**
- Listings span $16.77–$549.01; the average listing price is $131.54 (sweet spot $15–$100). The average incumbent carries 3,017 reviews — the moat a new listing must climb.
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