---
title: "Hockey Targets — $4K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/hockey-targets"
last_updated: "2026-08-12T07:45:14.888Z"
locale: en
meta:
description: "Amazon product research for hockey targets: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hockey targets: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hockey Targets — $4K/mo Amazon US Product Research (2026)"
---
# **Hockey Targets**
**Skip it**
Soft demand (-31.8% this quarter) — this niche doesn't clear our bar today.
Market size 12Growth 9Conversion 40Competition 33Returns 37Price range 95Avg price 95Brand share 12Review moat 74Quality gap 93
**Avg price**
**Incredible****$33.62**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.24–$98.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****530.76**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$49K**
$49K/yr · 46K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-31.8%**
90-day search growth — must beat 0% to launch
## **Is hockey targets profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hockey targets is a $49K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hockey targets market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$50K–$67K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **169 days**
## **Competition: brands, sellers & click share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**2%**
- Franklin Sports52% - EALER17% - Hikeen13% - Top Shelf Targets9% - Arrowbash4% - Luxiv2% - Open — no brand owns it (2 brands, 2%)
## **hockey targets demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.8% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/hockey-targets/trend)
## **Top hockey targets search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **hockey targets**14K/yr-26.1%3.0% conv. - **hockey net targets**10K/yr-49.3%3.4% conv. - **hockey goal targets**7K/yr-37.7%3.9% conv. - **hockey shooting targets**7K/yr-27.0%2.9% conv. - **hockey targets for net**5K/yr-8.2%4.9% conv. - **ice hockey goal targets**3K/yr-18.6%1.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/hockey-targets/search-terms)
## **Top hockey targets products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Franklin Sports Hockey Shooting Targets - NHL - 4 Knock Out Targets with Goal Attachments**Franklin Sports**$27.34**4.1★574 rev](https://www.amazon.com/dp/B013LPVAJK) [2**Franklin Sports NHL Hockey Shooting Target - 54 x 44**Franklin Sports**$18.72**4.1★2,462 rev](https://www.amazon.com/dp/B002K2UZ6U) [3**Franklin Sports NHL SX Pro 72-Inch Championship Shooting Target 72-by-48-Inch**Franklin Sports**$38.10**4.1★2,462 rev](https://www.amazon.com/dp/B000O10E4C) [4**EALER Hockey Shooting Targets Shooting Training Aid Six Targets per Set Easy to Hang and Quite Teens Adult Players 6 Hockey Targets & 2 Straps**EALER**$39.40**4.6★18 rev](https://www.amazon.com/dp/B0B4VFB9SN) [5**EALER HTST50 72 x 48 Hockey Goalie Shooting Target - Hockey Goal Practice Targets with 11 Target Holes - Premium Tear-Proof Heavy-Duty Fabric**EALER**$98.96**4.4★23 rev](https://www.amazon.com/dp/B0D9CXFW9J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hockey Shooting Targets Silicone Goal Target Discs for Hockey & Lacrosse Training Improve Accuracy Reusable High-Visibility Durable Shooting Aid for Players & Backyard Practice**JUNNEE**$15.24**1 rev4mo ago](https://www.amazon.com/dp/B0GT481LRV) [**4P Magnetic Hockey Shooting Targets Luxiv Silicone Shooting Goal Discs for Training Magnet Lacrosse Goal Targets for Soccer Baseball Practice**Luxiv**$19.81**7 rev6mo ago](https://www.amazon.com/dp/B0GD6WYGQ1) [**Hikeen Heavy Duty Magnetic Hockey Shooting Targets-7.9 Accuracy Trainers Hockey Targets with Hanging Rope for Hockey & Lacrosse Nets(4 Packs)**Hikeen**$35.76**40 rev9mo ago](https://www.amazon.com/dp/B0FX4CQKLW) [**4+1Pcs Magnetic Hockey Targets-Withstand Powerful Shooting Silicone Goal Target Discs with Bag Ideal Training Equipment for Hockey Lacrosse Nets & Soccer Baseball Practice Accuracy**Coldairsoap**$19.18**2 rev9mo ago](https://www.amazon.com/dp/B0FWBYQSXH) [**Hikeen 4 Pcs Professional Hockey Targets-Durable 5mm Thick PVC Goal Targets Can Withstand Powerful ShootingIdeal Training Equipment for Hockey Lacrosse Soccer Accuracy Practice**Hikeen**$25.97**39 rev10mo ago](https://www.amazon.com/dp/B0FQCC7RXW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hockey Shooting Targets Silicone Goal Target Discs for Hockey & Lacrosse Training Improve Accuracy Reusable High-Visibility Durable Shooting Aid for Players & Backyard Practice**JUNNEE**$15.24**5.0★**▲ 214%**](https://www.amazon.com/dp/B0GT481LRV) [**EALER Hockey Shooting Targets Shooting Training Aid Six Targets per Set Easy to Hang and Quite Teens Adult Players 6 Hockey Targets & 2 Straps**EALER**$39.40**4.6★**▲ 119%**](https://www.amazon.com/dp/B0B4VFB9SN) [**EALER Hockey Shooting Targets Shooting Training Aid Three Targets per Set Easy to Hang and Quite Teens Adult Players 3 Hockey Targets & 1 Straps**EALER**$24.59**5.0★**▲ 117%**](https://www.amazon.com/dp/B0B4VKD8XS) [**EALER HTST50 72 x 48 Hockey Goalie Shooting Target - Hockey Goal Practice Targets with 11 Target Holes - Premium Tear-Proof Heavy-Duty Fabric**EALER**$98.96**4.4★**▲ 100%**](https://www.amazon.com/dp/B0D9CXFW9J) [**Franklin Sports NHL Hockey Goalie Shooting Target - Shooter Tutor Street Hockey Goal Practice Target - Shooting Practice + Training Equipment - Junior Size - 54 x 44**Franklin Sports**$29.71**4.1★**▲ 82%**](https://www.amazon.com/dp/B0DPJC4LY5)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hockey targets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“The build quality is better than I expected too”*
**Size-Overall**14%
*“Fits good”*
**Durability**11%
*“Feels very sturdy”*
**Value For Money**8%
*“We like that this set is less than half of the price of the other brand”*
**Ease Of Use**8%
*“Overall, simple”*
**Fun/Entertainment Experience**5%
*“fun”*
**Efficiency**5%
*“These Work Great”*
**Exercise/Sports Suitability**4%
*“Good for practicing”*
**Material Quality**4%
*“Muy buena calidad del material.”*
**Functionality-Overall**4%
*“works”*
### **What buyers complain about **
**Durability**38%
*“Broke first use”*
**Quality-Overall**17%
*“Cheap, broke almost immediately”*
**Strap/String Quality**16%
*“not sure why the essential straps to be strong enough to hurl pucks at are so short”*
**Size-Overall**6%
*“it didnt fit that net either”*
**Adhesion/Stickiness**4%
*“zero glue or whatever they used on them”*
**Add-Ons/Attachments**4%
*“I did wish that it attached more firmly”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Suitability Winter Weather**3%
*“they are not suitable for cold weather”*
**Suitability Hot Weather**2%
*“They all broke on first shot in 75 degree weather”*
**Visibility**2%
*“Granted, maybe it is clear for some people, but it was not clear at all for us”*
### **Top return reasons **
**Size-Overall**57%
**Advertised Vs Actual Product**9%
**Durability**7%
**Strap/String Quality**6%
**Material Quality**5%
**Quality-Overall**3%
**Defective Material/Parts**2%
**Compatibility-Overall**2%
**Functionality-Overall**1%
**Value For Money**1%
## **Common hockey targets questions**
- **Is hockey targets profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 17 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -31.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the hockey targets niche?**
- 8 brands and 14 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in hockey targets?**
- Top complaints mined from reviews: Durability, Quality-Overall, Strap/String Quality. The return rate is 4.0%.
- **When does demand for hockey targets peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the hockey targets niche?**
- Listings span $15.24–$98.96; the average listing price is $33.62 (sweet spot $15–$100). The average incumbent carries 531 reviews — the moat a new listing must climb.
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