---
title: "Hockey Sticks — $64K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/hockey-sticks"
last_updated: "2026-08-12T08:30:18.345Z"
locale: en
meta:
description: "Amazon product research for hockey sticks: $64K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hockey sticks: $64K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hockey Sticks — $64K/mo Amazon US Product Research (2026)"
---
# **Hockey Sticks**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 71Growth 6Conversion 29Competition 44Returns 75Price range 83Avg price 95Brand share 2Review moat 47Quality gap 45
**Avg price**
**Incredible****$31.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.23–$55.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$768K**
$768K/yr · 1.1M searches
**Review moat**
**Okay****1,841.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-38.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
## **Is hockey sticks profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hockey sticks is a $768K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hockey sticks market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$783K–$939K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **151 days**
## **Competition: brands, sellers & click share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 93%
**Open market**
**0%**
- Franklin Sports72% - Wraparound13% - GoSports7% - Premier Sports5% - Qirptey1% - Liberty Imports1%
## **hockey sticks demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.8% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/hockey-sticks/trend)
## **Top hockey sticks search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **hockey stick**304K/yr-41.6%1.2% conv. - **street hockey sticks**105K/yr-32.2%3.2% conv. - **street hockey**63K/yr-36.4%2.3% conv. - **hockey sticks**80K/yr-40.4%1.6% conv. - **kids hockey set**56K/yr-34.3%3.3% conv. - **street hockey set**48K/yr-30.0%2.9% conv. - **kids hockey stick**53K/yr-43.5%4.7% conv. - **street hockey stick**32K/yr-15.6%2.0% conv. - **toddler hockey set**40K/yr-30.0%3.1% conv. - **youth hockey stick**39K/yr-47.4%3.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/hockey-sticks/search-terms)
## **Top hockey sticks products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$38K10%$77K15%$115K20%$154K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Franklin Sports Official NHL Kids Mini Knee Hockey Set for Ages 3 and Up - with 2 Goalie Nets 4 Player Sticks 2 Goalie Sticks 4 Foam Hockey Balls and Bag - Hockey Gifts for Boys and Girls - Black**Franklin Sports**$48.71**4.6★3,203 rev](https://www.amazon.com/dp/B00NAUGV8W) [2**Franklin Sports NHL Mini Hockey Goal Set**Franklin Sports**$45.94**4.6★3,203 rev](https://www.amazon.com/dp/B000O15GSG) [3**Wraparound Hockey Stick Blade Protector for Off Ice Training Street Hockey Long Lasting Cuts to Fit Kids Intermediate Senior Sticks Training Equipment Accessories Gear (Black 1 Pack)**Wraparound**$32.64**4.4★2,632 rev](https://www.amazon.com/dp/B01N9DY13C) [4**Franklin Sports NHL Youth Street Hockey Starter Set**Franklin Sports**$23.17**4.3★5,209 rev](https://www.amazon.com/dp/B003O9QD50) [5**GoSports Hockey Street Sticks - Premium Wooden Hockey Sticks for Street Hockey**GoSports**$28.98**4.3★763 rev](https://www.amazon.com/dp/B08D2ZNDW4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Franklin Sports Street Hockey Sticks - Power X Junior Street Hockey Stick - Wood and Fiberglass Shaft - ABS Blade - One Piece Stick - 52 Right Handed**Franklin Sports**$34.38**1,806 rev1y ago](https://www.amazon.com/dp/B0DN9C78RH) [**Franklin Sports NHL Anaheim Ducks Street Hockey Stick - 48 Junior Right Handed Hockey Stick - NHL Team Jr. Street Hockey Sticks - Fused Wood Hockey Stick for Street + Roller Hockey - Righty**Franklin Sports**$39.77**371 rev1y ago](https://www.amazon.com/dp/B0DKKMYN3L) [**Qirptey 3 in 1 Hover Soccer Ball Toddler Hockey Set with LED Lights Indoor Toys for Kids Soccer Gift for Boys 6-8 8-12 Kids Sports Soccer Games 3 4 5 6 7 8 Year Old Boy Age 4-8 Birthday Gift**Qirptey**$29.54**387 rev1y ago](https://www.amazon.com/dp/B0DC6B9BZ4) [**Premier Sports 12-Pack All-Weather Street Hockey Balls Durable Low-Bounce High-Visibility Balls with Reusable Storage Bag Premier Regulation Size**Premier Sports**$25.00**129 rev1y ago](https://www.amazon.com/dp/B0DBS2ZB4D) [**Premier Sports Kids Hockey Set (4) Sticks (2) Mini Goals (1) Foam & (1) Standard Balls Complete Beginner Set for Ages 3-9**Premier Sports**$49.20**115 rev1y ago](https://www.amazon.com/dp/B0DBSJ2TMF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wraparound Hockey Stick Blade Protector for Off Ice Training Street Hockey Long Lasting Cuts to Fit Kids Intermediate Senior Sticks Training Equipment Accessories Gear (Black 1 Pack)**Wraparound**$32.64**4.4★**▲ 178%**](https://www.amazon.com/dp/B01N9DY13C) [**Wraparound Hockey Stick Blade Protector for Off Ice Training Street Hockey Long Lasting Cuts to Fit Kids Intermediate Senior Sticks Training Equipment Accessories Gear (White 1 Pack)**Wraparound**$32.72**4.4★**▲ 163%**](https://www.amazon.com/dp/B01MTO0DDQ) [**Premier Sports 12-Pack All-Weather Street Hockey Balls Durable Low-Bounce High-Visibility Balls with Reusable Storage Bag Premier Regulation Size**Premier Sports**$25.00**4.7★**▲ 158%**](https://www.amazon.com/dp/B0DBS2ZB4D) [**Franklin Sports Street Hockey Sticks - Power X Junior Street Hockey Stick - Wood and Fiberglass Shaft - ABS Blade - One Piece Stick - 52 Right Handed**Franklin Sports**$34.38**4.4★**▲ 130%**](https://www.amazon.com/dp/B0DN9C78RH) [**Franklin Sports NHL 1090 Left Shot Phantom Street Hockey Stick 48**Franklin Sports**$25.35**4.3★**▲ 115%**](https://www.amazon.com/dp/B00V57LMX6)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hockey sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“The balls are great quality”*
**Fun/Entertainment Experience**14%
*“Great for kids and fun”*
**Durability**9%
*“Durable”*
**Size-Overall**8%
*“Just the right size”*
**Value For Money**7%
*“Good for the price”*
**Suitability Beginner**4%
*“Recommend for beginners”*
**Advertised Vs Actual Product**3%
*“Just like I remember”*
**Soft Feel**3%
*“Soft and easy to play with”*
**Adjustability/Rotatability/Reclining**3%
*“Adjustable and Comfortable”*
**Color**2%
*“Bright colors helps the kids find them when they end up in the grass or bushes”*
### **What buyers complain about **
**Durability**23%
*“Broken after use”*
**Size-Overall**10%
*“Extremely small”*
**Quality-Overall**8%
*“The sticks are mid quality”*
**Value For Money**8%
*“So so very cheap”*
**Strength**7%
*“was not as sturdy as I thought they would be”*
**Adhesion/Stickiness**6%
*“Pick broke, stick broke”*
**Advertised Vs Actual Product**4%
*“Misinformation”*
**Assembly/Installation**3%
*“A lot to put together”*
**Material Quality**3%
*“Durability is questionable — materials feel a bit cheap”*
**Ease Of Use**2%
*“hard to keep control of anything”*
### **Top return reasons **
**Size-Overall**55%
**Advertised Vs Actual Product**7%
**Value For Money**7%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Adhesion/Stickiness**3%
**Material Quality**3%
**Hard Feel**2%
**Durability**2%
**Strength**2%
## **Common hockey sticks questions**
- **Is hockey sticks profitable to sell on Amazon United States?**
- The niche generates $768K/yr across 27 tracked products. 90-day search growth is -38.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the hockey sticks niche?**
- 6 brands and 21 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in hockey sticks?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.0%.
- **When does demand for hockey sticks peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the hockey sticks niche?**
- Listings span $8.23–$55.03; the average listing price is $31.31 (sweet spot $15–$100). The average incumbent carries 1,841 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)