---
title: "Hockey Neck Guard — $12K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/hockey-neck-guard"
last_updated: "2026-08-12T07:46:49.380Z"
locale: en
meta:
description: "Amazon product research for hockey neck guard: $12K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hockey neck guard: $12K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hockey Neck Guard — $12K/mo Amazon US Product Research"
---
# **Hockey Neck Guard**
**Skip it**
Soft demand (-38.2% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 6Conversion 63Competition 54Returns 15Price range 86Avg price 95Brand share 36Review moat 92Quality gap 60
**Avg price**
**Incredible****$30.46**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****162.81**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$9.32–$59.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$149K**
$149K/yr · 87K searches
**Returns**
**Bad****7.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-38.2%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is hockey neck guard profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hockey neck guard is a $149K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hockey neck guard market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$152K–$183K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#209**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **96%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **151 days**
## **Competition: brands, sellers & click share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**10%**
- Shock Doctor35% - CCM17% - Bauer12% - EALER11% - PG Sports8% - TronX6% - Open — no brand owns it (5 brands, 10%)
## **hockey neck guard demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.2% search growth over the last 90 days.
10K6KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 7.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/hockey-neck-guard/trend)
## **Top hockey neck guard search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **hockey neck guard**35K/yr-32.3%2.7% conv. - **hockey neck guard youth**18K/yr-40.1%5.8% conv. - **neck guard hockey**12K/yr-43.7%2.2% conv. - **youth hockey neck guard**11K/yr-45.5%7.8% conv. - **bauer neck guard**3K/yr-30.6%3.0% conv. - **youth neck guard hockey**3K/yr-34.5%8.0% conv. - **hockey neck guard adult**4K/yr-65.8%3.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/hockey-neck-guard/search-terms)
## **Top hockey neck guard products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$24K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shock Doctor Hockey Neck Guard Youth & Adult Cut Resistant Protection Hockey Gear**Shock Doctor**$18.43**4.5★281 rev](https://www.amazon.com/dp/B09237598X) [2**Shock Doctor Hockey Neck Guard Youth & Adult Cut Resistant Protection Hockey Gear**Shock Doctor**$18.68**4.5★281 rev](https://www.amazon.com/dp/B092379YTV) [3**CCM Hockey Cut Resistant 600 Neck Guard (Youth)**CCM**$23.68**4.4★259 rev](https://www.amazon.com/dp/B08JQS5T6B) [4**Bauer NLP7 Hockey Protective YOUTH Neck Guard Collar BNQ Certified**Bauer**$15.34**4.3★389 rev](https://www.amazon.com/dp/B00MI4YB6A) [5**Shock Doctor Hockey Neck Guard Youth & Adult Cut Resistant Protection Hockey Gear**Shock Doctor**$18.16**4.5★281 rev](https://www.amazon.com/dp/B09238C7D9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hockey Neck Guard Cut Resistant Protection Youth and Adult Sizes**UNGOCAX**$12.51**15 rev1y ago](https://www.amazon.com/dp/B0DSP2Q7Y3) [**Hikeen Hockey Neck Guard Premium Cut Resistant Protection Adjustable & Soft Neck Protector Optimal Safety Ice Hockey Protection Equipment**Hikeen**$12.12**34 rev1y ago](https://www.amazon.com/dp/B0DKFSBYS4) [**PG Sports Bauer Hockey NLP8 Cut Resistant Neck Guard with Bib (Youth (Neck Size 10-14)) Black**PG Sports**$22.29**38 rev2y ago](https://www.amazon.com/dp/B0D8ZB6QJ9) [**PG Sports Bauer Hockey NLP8 Cut Resistant Neck Guard with Bib (Senior (Neck Size 13.5 - 17)) Black**PG Sports**$24.55**38 rev2y ago](https://www.amazon.com/dp/B0D8ZBY9QW) [**Hockey Neck Guard for Ice Hockey Cut-Resistant Throat & Neck Protection Soft Adjustable Neck Protector for Youth & Adult Players Unisex Hockey Protective Gear**Generic**$10.89**49 rev2y ago](https://www.amazon.com/dp/B0CV4KKF6B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VPRO Hockey Goalie Neck Guard - Ice Hockey Throat Protector Guard - Lightweight and Adjustable Collar for Adult & Youth Players (JR(Small))**VPRO**$58.72**5.0★**▲ 208%**](https://www.amazon.com/dp/B0CKP2KFPK) [**EALER Hockey Compression Shirt with Neck Guard Neck Protect Long Sleeve Shirt Hockey Jock for Men & Boys - Adult and Youth**EALER**$59.12**4.6★**▲ 167%**](https://www.amazon.com/dp/B0C2PCD4CV) [**Winnwell Neck Guard Collar With Bib - Ice Hockey Protection Gear Made For Senior Youth Men & Women - Cut Resistant Collar Protection for Hockey Ringette Paintball & Sports - Youth**Winnwell**$19.53**4.0★**▲ 158%**](https://www.amazon.com/dp/B08257ZKMH) [**CCM Hockey Pro Bibbed Cut Resistant Neck Guard (Senior)**CCM**$42.48**4.2★**▲ 134%**](https://www.amazon.com/dp/B08JRV4PS4) [**EALER Hockey Compression Shirt with Neck Guard Neck Protect Long Sleeve Shirt Hockey Jock for Men & Boys - Adult and Youth**EALER**$58.10**4.6★**▲ 119%**](https://www.amazon.com/dp/B0C2PCMRZ2)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hockey neck guard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Great product”*
**Size-Overall**13%
*“fits well”*
**Comfort-Overall**9%
*“it's pretty comfortable”*
**Value For Money**8%
*“great price”*
**Durability**6%
*“it feels very durable”*
**Compression**6%
*“Its stretchy with great compression”*
**Soft Feel**4%
*“nice softer”*
**Advertised Vs Actual Product**3%
*“Exactly what I needed”*
**Suitability Hot Weather**3%
*“Now using it I actually stay cooler than when I wear Nike dri fit or other moisture wicking baselayers”*
**Protection**3%
*“Works well to protect against blade and neck situations”*
### **What buyers complain about **
**Size-Overall**21%
*“Runs a little big”*
**Quality-Overall**14%
*“Absolutely garbage”*
**Cushion**7%
*“Less padding than I expected”*
**Sweat Resistance**4%
*“It does get very sweaty”*
### **Top return reasons **
**Size-Overall**62%
**Comfort-Overall**5%
**Advertised Vs Actual Product**4%
**Material Quality**4%
**Value For Money**3%
**Neck Fit**3%
**Chest Fit**2%
**Thickness**2%
**Sleeve Fit**2%
**Weight Heavy**2%
## **Common hockey neck guard questions**
- **Is hockey neck guard profitable to sell on Amazon United States?**
- The niche generates $149K/yr across 27 tracked products. 90-day search growth is -38.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the hockey neck guard niche?**
- 11 brands and 24 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in hockey neck guard?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Cushion. The return rate is 7.9% — above our launch gate.
- **When does demand for hockey neck guard peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 7.1× the quietest.
- **What does it cost to enter the hockey neck guard niche?**
- Listings span $9.32–$59.12; the average listing price is $30.46 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.
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