---
title: "Hip Thrust Machine — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/hip-thrust-machine"
last_updated: "2026-07-21T11:03:01.395Z"
locale: en
meta:
description: "Niche score 55/100 · $1.0M/yr market · 707K searches/yr · $188.13 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $1.0M/yr market · 707K searches/yr · $188.13 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hip Thrust Machine — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **hip thrust machine**
**Worth a look**
Shows a thin review moat (175 avg reviews), but weak search conversion (0.8%) keeps it on the watch list.
Market size 78Growth 18Conversion 10Competition 68Returns 63Price range 17Avg price 48Brand share 84Review moat 91Quality gap 72
**Review moat**
**Great****174.91**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Market size**
**Great****$1.0M**
$1.0M/yr · 707K searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.5%**
return rate — above 6% kills the launch gate
**Avg price**
**Okay****$188.13**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-13.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$14.33–$525.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, hip thrust machine is a $1.0M/yr Amazon United States market (707K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hip thrust machine market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$1.1M–$1.5M**
- units × avg price
- **Launch success**
- **50%**
- 11 of 22 new (360d)
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **96%**
- **Out of stock**
- **15.8%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**35 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**51%**
Top 20: 86%
**Top-5 click share**
**44%**
Top 20: 76%
**Open market**
**45%**
- JELENS16% - BootySprout13% - GMWD8% - Lifepro8% - Goimu5% - JFHID5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.
23K18KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/hip-thrust-machine/trend)
## **Top hip thrust machine search terms**
- **hip thrust machine**385K/yr-15.6%0.4% conv. - **hip thrust**146K/yr-14.0%0.8% conv. - **thrust machine**18K/yr+9.0%0.0% conv. - **booty sprout**19K/yr-5.2%2.2% conv. - **hip trust machine**17K/yr-6.2%0.2% conv. - **glute bridge machine**14K/yr-1.0%0.5% conv. - **hip trust**8K/yr+15.5%0.3% conv. - **booty sprout hip thrust machine**11K/yr-10.5%2.2% conv. - **bootysprout**12K/yr-31.4%2.6% conv. - **hip thrust machine home gym**4K/yr+122.1%0.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/hip-thrust-machine/search-terms)
## **Top hip thrust machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$41K8%$82K12%$123K16%$164K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 45 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JELENS Hip Thrust Machine 800LB Glute Bridge Machine with Weight Holder Heavy Duty Plate-Loaded Butt Workout Equipment Glute Trainer for Home Gym (Red Hip Thrust Machine)**JELENS**$428.39**2.0★1 rev](https://www.amazon.com/dp/B0GVSK7TVK) [2**BootySprout Hip Thrust Machine for High Resistance Glute Training - Home Gym Workout - Comes with 45 90 and 135 Lbs of Resistance - Black**BootySprout**$135.36**4.4★402 rev](https://www.amazon.com/dp/B0C5Y4X7YN) [3**Lifepro Hip Thrust Machine Adjustable Glutes Workout Equipment for Home GluteBlast Foldable Booty Builder Sissy Squat Machine Thrust Glute Bench Home Gym Glute Workout**Lifepro**$142.69**4.1★628 rev](https://www.amazon.com/dp/B0BSVJ9T76) [4**GMWD Hip Thrust Machine 800 lbs Plate-Loaded Glute Bridge Machine with Weight Holder Heavy Duty Butt Exercise Equipment for Glute Muscles Building and Butt Shaping Adjustable Footboard Red**GMWD**$477.83**4.4★114 rev](https://www.amazon.com/dp/B0CKR4HD3M) [5**JFHID Hip Thrust Machine with Adjustable Footboard 800LBS Plate-Loaded Glute Bridge Machine with Weight Holder Heavy Duty Home Gym Butt Muscle Building and Shaping for Men&Women**JFHID**$309.78**4.0★15 rev](https://www.amazon.com/dp/B0FV23PNCZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hip Thrust Machine Hip Thrust Bench with Non-Slip Bottom Surface Multi-Functional Workout Box for Hip Thrust Core & Ab Strength Training Glute Bridge Exercise Machine for Home Gym 17 inch**XVD**$69.52**3 rev1mo ago](https://www.amazon.com/dp/B0H5BPN8WB) [**Hip Thrust Machine with Squat Belt Accessories 2 in 1 Heavy Duty Butt Builder for Home Gym Glute Exercise Equipment for Butt Shaping and Muscle Building**HULKFIT**$206.16**0 rev1mo ago](https://www.amazon.com/dp/B0H4G53DWH) [**JELENS HA01 Hip Abductor Machine Abduction Adduction Machine with Adjustable Resistance Plate Loaded Inner and Outer Thigh Trainer for Home Gym Glute and Leg Strength Training**JELENS**$484.09**2 rev2mo ago](https://www.amazon.com/dp/B0GY7896S4) [**Vanmed 2 in 1 Hip Adduction/ Abduction Machine 8-Level Glute Machine & Thigh Workout Equipment Max. Resistance 136 LBS Compact Leg Exercise Euipment for Women & Men Gray**vanmed**$147.87**0 rev3mo ago](https://www.amazon.com/dp/B0GWZZGCVT) [**JELENS Hip Thrust Machine 800LB Glute Bridge Machine with Weight Holder Heavy Duty Plate-Loaded Butt Workout Equipment Glute Trainer for Home Gym (Red Hip Thrust Machine)**JELENS**$428.39**1 rev3mo ago](https://www.amazon.com/dp/B0GVSK7TVK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hip Thrust Machine with Squat Belt Accessories 2 in 1 Heavy Duty Butt Builder for Home Gym Glute Exercise Equipment for Butt Shaping and Muscle Building**HULKFIT**$206.16**0.0★**▲ 212%**](https://www.amazon.com/dp/B0H4G53DWH) [**JELENS Hip Thrust Machine 800LB Glute Bridge Machine with Weight Holder Heavy Duty Plate-Loaded Butt Workout Equipment Glute Trainer for Home Gym (Red Hip Thrust Machine)**JELENS**$428.39**2.0★**▲ 209%**](https://www.amazon.com/dp/B0GVSK7TVK) [**Vanmed 2 in 1 Hip Adduction/ Abduction Machine 8-Level Glute Machine & Thigh Workout Equipment Max. Resistance 136 LBS Compact Leg Exercise Euipment for Women & Men Gray**vanmed**$147.87**0.0★**▲ 209%**](https://www.amazon.com/dp/B0GWZZGCVT) [**JELENS HA01 Hip Abductor Machine Abduction Adduction Machine with Adjustable Resistance Plate Loaded Inner and Outer Thigh Trainer for Home Gym Glute and Leg Strength Training**JELENS**$484.09**5.0★**▲ 208%**](https://www.amazon.com/dp/B0GY7896S4) [**Hip Thrust Machine Hip Thrust Bench with Non-Slip Bottom Surface Multi-Functional Workout Box for Hip Thrust Core & Ab Strength Training Glute Bridge Exercise Machine for Home Gym 17 inch**XVD**$69.52**4.5★**▲ 208%**](https://www.amazon.com/dp/B0H5BPN8WB)
**~~View all trending →~~**
## **What buyers say about hip thrust machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“the build quality stands out”*
**Exercise/Sports Suitability**11%
*“Great for Daily Exercise”*
**Value For Money**9%
*“Good value”*
**Ease Of Use**9%
*“easy to move”*
**Comfort-Overall**7%
*“It's extremely comfortable”*
**Efficiency**5%
*“Effective”*
**Advertised Vs Actual Product**4%
*“As described”*
**Size-Overall**3%
*“Excellent fit”*
**Durability**3%
*“Easy to put together very durable I recommend”*
**Assembly/Installation**2%
*“It was easy to assemble”*
### **What buyers complain about **
**Assembly/Installation**8%
*“the instructions to build it were a little rough”*
**Instructions/User Manual/Troubleshooting**6%
*“The directions aren't very clear”*
**Durability**5%
*“Broke quickly”*
**Size-Overall**5%
*“For me its to big”*
**Quality-Overall**5%
*“Bad quality”*
**Comfort-Overall**5%
*“Not comfortable at all”*
**Strength**4%
*“it is not stable”*
**Value For Money**4%
*“not quite worth the price”*
**Strap/String Quality**4%
*“Straps for the barbell pad broke almost immediately”*
**Ease Of Use**4%
*“Hard to use”*
### **Top return reasons **
**Functionality-Overall**18%
**Size-Overall**15%
**Defective Material/Parts**9%
**Comfort-Overall**8%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Ease Of Use**5%
**Quality-Overall**3%
**Strength**2%
**Pain Relief-Overall**2%
## **Common questions**
- **Is hip thrust machine profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 45 tracked products. 11 of 22 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the hip thrust machine niche?**
- 35 brands and 38 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in hip thrust machine?**
- Top complaints mined from reviews: Assembly/Installation, Instructions/User Manual/Troubleshooting, Durability. The return rate is 2.5%.
- **When does demand for hip thrust machine peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the hip thrust machine niche?**
- Listings span $14.33–$525.57; the average listing price is $188.13 (sweet spot $15–$100). The average incumbent carries 175 reviews — the moat a new listing must climb.
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