---
title: "Gurney — $307K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/gurney"
last_updated: "2026-07-21T19:38:20.927Z"
locale: en
meta:
description: "Niche score 41/100 · $307K/yr market · 115K searches/yr · $196.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $307K/yr market · 115K searches/yr · $196.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gurney — $307K/yr Amazon US Niche (2026) - Flapen"
---
# **gurney**
**Skip it**
Prices mostly outside the sweet spot ($8.60–$1515.73) — this niche doesn't clear our bar today.
Market size 51Growth 23Conversion 17Competition 19Returns 83Price range 6Avg price 47Brand share 42Review moat 94Quality gap 52
**Review moat**
**Great****116.25**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.6%**
return rate — above 6% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$307K**
$307K/yr · 115K searches
**Avg price**
**Okay****$196.87**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$8.60–$1515.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, gurney is a $307K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gurney market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$246K–$295K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **92%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**15%**
- Acozycoo50% - RHINO RESCUE10% - BOTUWASE8% - JJFFTAO7% - Primacare5% - LINE2design5% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/gurney/trend)
## **Top gurney search terms**
- **stretcher**48K/yr+1.4%0.6% conv. - **stretchers & gurneys**11K/yr-10.8%0.0% conv. - **gurney**10K/yr-22.8%0.3% conv. - **gurney stretcher**8K/yr+8.0%0.5% conv. - **stretcher medical**11K/yr-31.3%0.7% conv. - **portable stretcher**5K/yr+17.6%1.2% conv. - **ambulance stretcher**6K/yr-21.3%0.0% conv. - **medical stretcher**4K/yr-6.0%0.7% conv. - **stretcher bed**3K/yr+38.7%0.1% conv. - **stretchers**4K/yr+24.5%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/gurney/search-terms)
## **Top gurney products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$46K30%$92K45%$138K60%$184K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Acozycoo Stretching Strap with Loops for Physical Therapy Yoga Strap for Stretching Home Workout Pilate & Flexibility Training Non-Elastic Exercise Stretch Band for Hamstring Leg Stretcher Belt Flexibility Fascia (Blue)**Acozycoo**$8.60**4.7★708 rev](https://www.amazon.com/dp/B0F3884JSH) [2**RHINO RESCUE Emergency Multi-Purpose Disposable Stretcher -661LB Capacity | Water-Resistant Litter for Mass Casualty & Disaster IFAK Gear**RHINO RESCUE**$32.26**4.8★20 rev](https://www.amazon.com/dp/B0FF9X2LZJ) [3**JJFFTAORescue StretcherMedical StretcherAluminum 4-Wheel Foldable Stretcher Trolley with DrawbarGurney Stretcher can Hold 350 lbsUsed in fire Rescue Fitness venues Hospitals etc**JJFFTAO**$176.75**4.8★6 rev](https://www.amazon.com/dp/B0D91L3MJ6) [4**Primacare FS-3205 Foldable Emergency Medical Stretcher Portable Patient Transport with Carry Bag Backpack Straps Heavy Duty Handles & Rubber Feet Lightweight & Durable**Primacare**$142.74**0.0★0 rev](https://www.amazon.com/dp/B0FNPVZB2C) [5**Portable Transport Stretcher with 12 Rubber Handles & Carrying Bag Dog Stretcher & Gurney Patient Animal Mover for Emergency Casualty Evacuation 400lbs CapacityOrange**BOTUWASE**$29.47**4.6★87 rev](https://www.amazon.com/dp/B0CKXCLYNX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Primacare FS-3205 Foldable Emergency Medical Stretcher Portable Patient Transport with Carry Bag Backpack Straps Heavy Duty Handles & Rubber Feet Lightweight & Durable**Primacare**$142.74**0 rev10mo ago](https://www.amazon.com/dp/B0FNPVZB2C) [**RHINO RESCUE Emergency Multi-Purpose Disposable Stretcher -661LB Capacity | Water-Resistant Litter for Mass Casualty & Disaster IFAK Gear**RHINO RESCUE**$32.26**20 rev1y ago](https://www.amazon.com/dp/B0FF9X2LZJ) [**Acozycoo Stretching Strap with Loops for Physical Therapy Yoga Strap for Stretching Home Workout Pilate & Flexibility Training Non-Elastic Exercise Stretch Band for Hamstring Leg Stretcher Belt Flexibility Fascia (Blue)**Acozycoo**$8.60**708 rev1y ago](https://www.amazon.com/dp/B0F3884JSH) [**JJFFTAORescue StretcherMedical StretcherAluminum 4-Wheel Foldable Stretcher Trolley with DrawbarGurney Stretcher can Hold 350 lbsUsed in fire Rescue Fitness venues Hospitals etc**JJFFTAO**$176.75**6 rev2y ago](https://www.amazon.com/dp/B0D91L3MJ6) [**Threlaco 2 Pcs 72 x 27 Portable Transport Stretcher Medical with 12 Rubber Foam Handles Folding for Emergency Lightweight Patient and Animals Transport for Rescue First Aid(Black)**Threlaco**$38.89**32 rev2y ago](https://www.amazon.com/dp/B0CRYTTHHK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Acozycoo Stretching Strap with Loops for Physical Therapy Yoga Strap for Stretching Home Workout Pilate & Flexibility Training Non-Elastic Exercise Stretch Band for Hamstring Leg Stretcher Belt Flexibility Fascia (Blue)**Acozycoo**$8.60**4.7★**▲ 100%**](https://www.amazon.com/dp/B0F3884JSH) [**RHINO RESCUE Emergency Multi-Purpose Disposable Stretcher -661LB Capacity | Water-Resistant Litter for Mass Casualty & Disaster IFAK Gear**RHINO RESCUE**$32.26**4.8★**▲ 24%**](https://www.amazon.com/dp/B0FF9X2LZJ) [**Threlaco 2 Pcs 72 x 27 Portable Transport Stretcher Medical with 12 Rubber Foam Handles Folding for Emergency Lightweight Patient and Animals Transport for Rescue First Aid(Black)**Threlaco**$38.89**4.3★**— 2%**](https://www.amazon.com/dp/B0CRYTTHHK) [**Primacare FS-3205 Foldable Emergency Medical Stretcher Portable Patient Transport with Carry Bag Backpack Straps Heavy Duty Handles & Rubber Feet Lightweight & Durable**Primacare**$142.74**0.0★**— 6%**](https://www.amazon.com/dp/B0FNPVZB2C) [**Folding Stretcher Made from Top Grade Aluminum Alloy Gurney Stretcher with Heavy Duty Handles Medical Stretcher with Rubber Feet Portable Stretcher for Patient Transport (Orange)**MERGENCY**$166.37**4.6★**▼ 15%**](https://www.amazon.com/dp/B07RCKWYF2)
**~~View all trending →~~**
## **What buyers say about gurney**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Stretchability/Expandability/Elasticity**27%
*“Good for stretching of body”*
**Quality-Overall**16%
*“Really well made”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Strap/String Quality**9%
*“Love this strap”*
**Value For Money**8%
*“Great value for money”*
**Ease Of Use**7%
*“A good tool to have”*
**Efficiency**5%
*“which makes a big difference”*
**Size-Overall**3%
*“Perfect size”*
**Exercise/Sports Suitability**2%
*“My physical therapist was delighted when I brought it in - I wanted to verify I was doing things right with MY equipment”*
**Durability**2%
*“Durable”*
### **What buyers complain about **
**Stretchability/Expandability/Elasticity**16%
*“Not elastic bands”*
**Size-Overall**8%
*“Loops to big”*
**Ease Of Use**8%
*“Hard to use”*
**Smell**5%
*“i also dont like using an item which reflects the odor”*
**Instructions/User Manual/Troubleshooting**5%
*“Poor product and it does not actually come with a guide: instead of that- it comes with a laminated print out of about four moves”*
**Flexibility**5%
*“The loops are not flexible enough”*
**Color**5%
*“This is exactly as my pt ordered for home use for my pt lessons im sent home to do when im at home i wish the color was wasnt super bright”*
**Exercise/Sports Suitability**3%
*“This did not help much in exercise class”*
**Value For Money**3%
*“The only thing was it was a little pricey”*
**Rope/Wire Tangling**3%
*“those loops are ugly”*
### **Top return reasons **
**Stretchability/Expandability/Elasticity**40%
**Strap/String Quality**14%
**Advertised Vs Actual Product**10%
**Size-Overall**8%
**Material Quality**6%
**Functionality-Overall**6%
**Value For Money**4%
**Flexibility**3%
**Ease Of Use**2%
**Quality-Overall**1%
## **Common questions**
- **Is gurney profitable to sell on Amazon United States?**
- The niche generates $307K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the gurney niche?**
- 11 brands and 15 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in gurney?**
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Ease Of Use. The return rate is 1.6%.
- **When does demand for gurney peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the gurney niche?**
- Listings span $8.60–$1515.73; the average listing price is $196.87 (sweet spot $15–$100). The average incumbent carries 116 reviews — the moat a new listing must climb.
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