---
title: "Growler — $22K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/growler"
last_updated: "2026-08-12T08:13:15.121Z"
locale: en
meta:
description: "Amazon product research for growler: $22K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for growler: $22K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Growler — $22K/mo Amazon US Product Research (2026)"
---
# **Growler**
**Worth a look**
Shows a sweet-spot price point ($54.40 avg), but weak search conversion (2.9%) keeps it on the watch list.
Market size 49Growth 42Conversion 36Competition 53Returns 73Price range 47Avg price 92Brand share 48Review moat 49Quality gap 38
**Avg price**
**Great****$54.40**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$270K**
$270K/yr · 171K searches
**Review moat**
**Okay****1,610.19**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$14.91–$193.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+13.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is growler profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, growler is a $270K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **growler market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$218K–$272K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#204**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **75%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **158 days**
## **Competition: brands, sellers & click share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 86%
**Open market**
**21%**
- STANLEY37% - FastRack23% - Razorri7% - TMCRAFT6% - GrowlerWerks4% - ZEAYEA3%
## **growler demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.8% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/growler/trend)
## **Top growler search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **growler**77K/yr+12.7%1.5% conv. - **beer growler**21K/yr+0.0%1.7% conv. - **growlers for beer**6K/yr+380.4%2.6% conv. - **stanley growler**16K/yr+1.5%2.9% conv. - **growlers**11K/yr+7.2%3.2% conv. - **glass growler**6K/yr+7.2%2.6% conv. - **growler bottles**10K/yr-47.6%2.1% conv. - **64 oz growler**5K/yr+31.7%2.0% conv. - **insulated growler**4K/yr+77.6%1.5% conv. - **beer growler 64 oz**4K/yr+17.6%2.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/growler/search-terms)
## **Top growler products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$11K8%$22K12%$32K16%$43K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FastRack 64oz Amber Glass Growlers with Polyseal Caps (2 Pack) | Half Gallon (1/2 Gallon) Beer Growler Jugs for Home Brewing Wine Cider & Kombucha Reusable Amber Glass Jugs for Beverage Storage**FastRack**$18.10**4.5★892 rev](https://www.amazon.com/dp/B0FXYFHYPC) [2**Stanley Classic Easy-Pour Growler 64 oz | Keeps Beer Cold or Coffee Hot | Leakproof Steel Lined Lid and Easy to Carry Handle | Insulated Stainless Steel | BPA-Free | Black 2.0**STANLEY**$43.30**4.7★3,689 rev](https://www.amazon.com/dp/B0DTN673V8) [3**Stanley Classic Easy-Pour Growler 64 oz | Keeps Beer Cold or Coffee Hot | Leakproof Steel Lined Lid and Easy to Carry Handle | Insulated Stainless Steel | BPA-Free | Green**STANLEY**$51.85**4.7★3,689 rev](https://www.amazon.com/dp/B07NSVXFYP) [4**Stanley Classic Easy-Pour Growler 64 oz | Keeps Beer Cold or Coffee Hot | Leakproof Steel Lined Lid and Easy to Carry Handle | Insulated Stainless Steel | BPA-Free | Frost Gloss**STANLEY**$45.15**4.7★3,689 rev](https://www.amazon.com/dp/B0DTN66TWJ) [5**FastRack 1/2 Gallon Amber Growlers (Case of 6) 64oz Brown with 6 Polyseal Caps**FastRack**$35.10**4.5★892 rev](https://www.amazon.com/dp/B004OSK6P8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FastRack 64oz Amber Glass Growlers with Polyseal Caps (2 Pack) | Half Gallon (1/2 Gallon) Beer Growler Jugs for Home Brewing Wine Cider & Kombucha Reusable Amber Glass Jugs for Beverage Storage**FastRack**$18.10**892 rev9mo ago](https://www.amazon.com/dp/B0FXYFHYPC) [**Stanley Classic Easy-Pour Growler 64 oz | Keeps Beer Cold or Coffee Hot | Leakproof Steel Lined Lid and Easy to Carry Handle | Insulated Stainless Steel | BPA-Free | Black 2.0**STANLEY**$43.30**3,689 rev1y ago](https://www.amazon.com/dp/B0DTN673V8) [**Stanley Classic Easy-Pour Growler 64 oz | Keeps Beer Cold or Coffee Hot | Leakproof Steel Lined Lid and Easy to Carry Handle | Insulated Stainless Steel | BPA-Free | Frost Gloss**STANLEY**$45.15**3,689 rev1y ago](https://www.amazon.com/dp/B0DTN66TWJ) [**Maxdot 64 oz Stainless Steel Leak Proof Growler Single Walled Beer Growler 1/2 Gallon Glass Beer Growler Growlers for Beer Half Gallon Glass Jar with Lid Keep Fresh for Sports Camping Travel**Maxdot**$22.56**11 rev1y ago](https://www.amazon.com/dp/B0DTYQSMLG) [**Manna Stack Stainless Steel Insulated Growler - 64 Oz - Onyx**Manna**$31.37**29 rev1y ago](https://www.amazon.com/dp/B0DCXRNQZG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Manna Stack Stainless Steel Insulated Growler - 64 Oz - Onyx**Manna**$31.37**4.4★**▲ 105%**](https://www.amazon.com/dp/B0DCXRNQZG) [**FastRack 64oz Amber Glass Growlers with Polyseal Caps (2 Pack) | Half Gallon (1/2 Gallon) Beer Growler Jugs for Home Brewing Wine Cider & Kombucha Reusable Amber Glass Jugs for Beverage Storage**FastRack**$18.10**4.5★**▲ 84%**](https://www.amazon.com/dp/B0FXYFHYPC) [**Stanley Classic Easy-Pour Growler 64 oz | Keeps Beer Cold or Coffee Hot | Leakproof Steel Lined Lid and Easy to Carry Handle | Insulated Stainless Steel | BPA-Free | Black 2.0**STANLEY**$43.30**4.7★**▲ 80%**](https://www.amazon.com/dp/B0DTN673V8) [**FastRack Glass Water Bottle Includes 38 mm Polyseal Cap 1 gallon Capacity Clear**FastRack**$17.66**4.6★**▲ 53%**](https://www.amazon.com/dp/B00A7V9AVC) [**Mini Keg Growler 64 OZ 304 Stainless Steel Mini Beer Keg with Seal knob Cover Pressurized Growler with No Scratch Matte Black Powder Coated for Home kitchen Brewing Beer(2L)**Swess**$29.22**4.9★**▲ 42%**](https://www.amazon.com/dp/B0BD6NHYM4)
**~~View all trending →~~**
## **What reviews say buyers love and hate about growler**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“The gallons look like great quality”*
**Durability**8%
*“Durable and easy to use”*
**Size-Overall**7%
*“Perfect size”*
**Value For Money**6%
*“Price was good”*
**Temperature Retention**4%
*“keeps water cold SO much longer”*
**Ease Of Use**4%
*“Easy to use”*
**Leak-Proof**4%
*“does not drip at all”*
**Thickness**4%
*“and is clear with even thickness”*
**Ease Of Cleaning**3%
*“Easy to clean”*
**Advertised Vs Actual Product**3%
*“Does what it's supposed to do”*
### **What buyers complain about **
**Size-Overall**11%
*“Not true to size”*
**Leak-Proof**8%
*“Leaking”*
**Weight Heavy**7%
*“Very heavy glass”*
**Durability**6%
*“One of mine broke day one then another a couple weeks later”*
**Smell**5%
*“Horrible chemical odor”*
**Ease Of Use**5%
*“It is a big inconvenience”*
**Quality-Overall**5%
*“very cheap and disappointing”*
**Ease Of Cleaning**4%
*“hard to clean”*
**Strength**4%
*“and can damage easily”*
**Value For Money**3%
*“then not worth it”*
### **Top return reasons **
**Size-Overall**43%
**Value For Money**8%
**Defective Material/Parts**7%
**Weight Heavy**7%
**Advertised Vs Actual Product**5%
**Leak-Proof**4%
**Scratch Resistance**3%
**Functionality-Overall**3%
**Color**2%
**Handle Quality**2%
## **Common growler questions**
- **Is growler profitable to sell on Amazon United States?**
- The niche generates $270K/yr across 36 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the growler niche?**
- 20 brands and 42 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in growler?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Weight Heavy. The return rate is 2.1%.
- **When does demand for growler peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the growler niche?**
- Listings span $14.91–$193.91; the average listing price is $54.40 (sweet spot $15–$100). The average incumbent carries 1,610 reviews — the moat a new listing must climb.
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