---
title: "Ghd Machine — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/ghd-machine"
last_updated: "2026-07-21T19:50:27.566Z"
locale: en
meta:
description: "Niche score 33/100 · $118K/yr market · 64K searches/yr · $235.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $118K/yr market · 64K searches/yr · $235.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ghd Machine — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **ghd machine**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 28Growth 32Conversion 10Competition 17Returns 59Price range 12Avg price 41Brand share 29Review moat 49Quality gap 68
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.6%**
return rate — above 6% kills the launch gate
**Review moat**
**Okay****1,599.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$235.09**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+5.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$118K**
$118K/yr · 64K searches
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$27.82–$623.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, ghd machine is a $118K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 33/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ghd machine market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$59K–$118K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#311**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **67%**
- **Out of stock**
- **15.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**8%**
- Lifepro39% - JELENS19% - REP14% - CAP Barbell8% - MARCY7% - Sunny Health & Fitness4% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.
2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/ghd-machine/trend)
## **Top ghd machine search terms**
- **ghd machine**25K/yr-4.7%0.6% conv. - **glute ham developer**18K/yr+7.3%0.5% conv. - **ghd machine gym**7K/yr+0.7%0.7% conv. - **glute ham machine**4K/yr+37.3%0.5% conv. - **ghd workout machine**3K/yr+21.9%0.2% conv. - **glute ham raise**3K/yr+4.2%0.9% conv. - **glute ham raise machine**4K/yr+17.8%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/ghd-machine/search-terms)
## **Top ghd machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$35K40%$47K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back**Lifepro**$122.12**4.3★1,277 rev](https://www.amazon.com/dp/B0BNLSW9DC) [2**JELENS HL01 Adjustable Glute Ham Developer GHD Machine & Leg Extension and Curl Machine 2 in 1 Strength Training Machine for Hyperextension & Nordic Hamstring Curl (HL01)**JELENS**$501.31**0.0★0 rev](https://www.amazon.com/dp/B0H41K1VYT) [3**LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back**Lifepro**$84.03**4.3★1,277 rev](https://www.amazon.com/dp/B0CL5D65S5) [4**REP Fitness Glute Ham Developer Commercial Grade GHD Machine Adjustable Glute Ham Raise & Hyperextension Back Extension Bench Heavy Duty Steel Trainer for Hamstrings Glutes Core & Home Gym**REP**$528.07**4.4★49 rev](https://www.amazon.com/dp/B00W68WEI0) [5**Marcy Adjustable Hyperextension Roman Chair / Exercise Hyper Bench JD-3.1 Dark grey**MARCY**$102.39**4.4★3,386 rev](https://www.amazon.com/dp/B000ASB66O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JELENS HL01 Adjustable Glute Ham Developer GHD Machine & Leg Extension and Curl Machine 2 in 1 Strength Training Machine for Hyperextension & Nordic Hamstring Curl (HL01)**JELENS**$501.31**0 rev1mo ago](https://www.amazon.com/dp/B0H41K1VYT) [**FAGUS H Adjustable Glute Ham Developer Machine(GHD) Hyperextension Machine with Band Pegs Leg Machine Home Gym for 3x3 Power Cage Red**FAGUS H**$399.64**2 rev2y ago](https://www.amazon.com/dp/B0D3CZPYHD) [**LIONSCOOL Heavy-Duty Adjustable Roman Chair - Back Extension Bench with Multiple Adjustment Functions- Hyperextension Bench Perfect for Home Gym (BLACK 45-180 Bench)**LIONSCOOL**$178.18**112 rev2y ago](https://www.amazon.com/dp/B0CW5MLMNH) [**LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back**Lifepro**$84.03**1,277 rev2y ago](https://www.amazon.com/dp/B0CL5D65S5) [**LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back**Lifepro**$122.12**1,277 rev3y ago](https://www.amazon.com/dp/B0BNLSW9DC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JELENS HL01 Adjustable Glute Ham Developer GHD Machine & Leg Extension and Curl Machine 2 in 1 Strength Training Machine for Hyperextension & Nordic Hamstring Curl (HL01)**JELENS**$501.31**0.0★**▲ 109%**](https://www.amazon.com/dp/B0H41K1VYT) [**LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back**Lifepro**$122.12**4.3★**▲ 80%**](https://www.amazon.com/dp/B0BNLSW9DC) [**LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back**Lifepro**$84.03**4.3★**▲ 70%**](https://www.amazon.com/dp/B0CL5D65S5) [**REP Fitness Glute Ham Developer Commercial Grade GHD Machine Adjustable Glute Ham Raise & Hyperextension Back Extension Bench Heavy Duty Steel Trainer for Hamstrings Glutes Core & Home Gym**REP**$528.07**4.4★**— 6%**](https://www.amazon.com/dp/B00W68WEI0) [**Marcy Adjustable Hyperextension Roman Chair / Exercise Hyper Bench JD-3.1 Dark grey**MARCY**$102.39**4.4★**▼ 24%**](https://www.amazon.com/dp/B000ASB66O)
**~~View all trending →~~**
## **What buyers say about ghd machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**14%
*“Good Value”*
**Quality-Overall**14%
*“Seems adequately made”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Adjustability/Rotatability/Reclining**6%
*“adjustable”*
**Durability**5%
*“But it seems durable enough”*
**Balance/Stability**5%
*“Strong stable works perfect”*
**Pain Relief-Overall**4%
*“Great for back pain relief”*
**Efficiency**4%
*“Works great”*
**Weight Heavy**3%
*“Awesome heavy duty definitely holds a big boy”*
**Storage Capacity**3%
*“stores away nicely”*
### **What buyers complain about **
**Assembly/Installation**13%
*“Terrible assembly”*
**Quality-Overall**11%
*“The quality control is none existent”*
**Instructions/User Manual/Troubleshooting**9%
*“Stupid directions”*
**Strength**7%
*“not very stable”*
**Size-Overall**5%
*“The third, smaller bolt does not fit”*
**Cushion**4%
*“My only gripe really would be the padding itself”*
**Pain Relief-Overall**3%
*“Hurts my achy back”*
**Ease Of Use**3%
*“Its extremely difficult to use”*
**Durability**3%
*“I'm not sure on the durability of it”*
**Adjustability/Rotatability/Reclining**3%
*“Other than the frame being wobbly place where you adjust this the height it it's also not too tight of a fit so it's kind of wobbly just seems kind of cheaply made”*
### **Top return reasons **
**Size-Overall**16%
**Defective Material/Parts**11%
**Assembly/Installation**8%
**Advertised Vs Actual Product**8%
**Functionality-Overall**7%
**Strength**4%
**Quality-Overall**4%
**Balance/Stability**4%
**Value For Money**4%
**Cushion**4%
## **Common questions**
- **Is ghd machine profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (33/100).
- **How competitive is the ghd machine niche?**
- 10 brands and 18 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in ghd machine?**
- Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 2.6%.
- **When does demand for ghd machine peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the ghd machine niche?**
- Listings span $27.82–$623.22; the average listing price is $235.09 (sweet spot $15–$100). The average incumbent carries 1,600 reviews — the moat a new listing must climb.
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