---
title: "Funwater Inflatable Stand Up Paddle Board — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/funwater-inflatable-stand-up-paddle-board"
last_updated: "2026-08-12T10:53:47.071Z"
locale: en
meta:
description: "Amazon product research for funwater inflatable stand up paddle board: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for funwater inflatable stand up paddle board: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Funwater Inflatable Stand Up Paddle Board — Amazon US Product Research"
---
# **Funwater Inflatable Stand Up Paddle Board**
**Worth a look**
Shows demand growing +264.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 44Growth 99Conversion 7Competition 96Returns 76Price range 8Avg price 45Brand share 93Review moat 48Quality gap 45
**Growth**
**Incredible****+264.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,685.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$204.67**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$234K**
$234K/yr · 194K searches
**Price range**
**Bad****$10.51–$1107.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is funwater inflatable stand up paddle board profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, funwater inflatable stand up paddle board is a $234K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 63/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **funwater inflatable stand up paddle board market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$205K–$256K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#129**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **89%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **185 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**69 **▲rising
**Sellers**
**84**
**Top-5 brand share**
**42%**
Top 20: 75%
**Top-5 click share**
**15%**
Top 20: 41%
**Open market**
**54%**
- FunWater21% - niphean7% - Pelican5% - DAMA4% - iTAOSTAR4% - Sloosh4%
## **funwater inflatable stand up paddle board demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +264.7% search growth over the last 90 days.
18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/funwater-inflatable-stand-up-paddle-board/trend)
## **Top funwater inflatable stand up paddle board search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **purple paddle board**26K/yr+259.2%0.6% conv. - **funwater paddle board**24K/yr+473.5%0.5% conv. - **hard paddle board**19K/yr+238.8%0.1% conv. - **paddle board purple**15K/yr+250.7%0.7% conv. - **green paddle board**15K/yr+220.0%0.4% conv. - **water board**16K/yr+177.6%0.2% conv. - **red paddle board**13K/yr+250.3%0.3% conv. - **black paddle board**12K/yr+243.5%0.3% conv. - **inflatable paddleboard with seat**11K/yr+353.3%0.5% conv. - **paddle board non-inflatable**12K/yr+211.7%0.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/funwater-inflatable-stand-up-paddle-board/search-terms)
## **Top funwater inflatable stand up paddle board products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$9K6%$14K8%$19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pelican Flow 106 Hardshell Recreational Paddle Board - White - Durable - Ram-X Material - with a Bottom Fin for Paddling Non-Slip Deck - 10 Ft**Pelican**$498.19**3.9★5 rev](https://www.amazon.com/dp/B0DZL55Z97) [2**SLOOSH Inflatable Stand Up Paddle Board 106 Paddle Boards with Premium Accessories Non-Slip EVA Deck Ultra-Light Carry Bag Pump Ripple SUP for Youth & Adults of All Skill Levels Bright Burst**Sloosh**$171.21**4.6★404 rev](https://www.amazon.com/dp/B0DLWBKYPK) [3**FunWater SUP Inflatable Stand Up Paddle Board 106336 Ultra-Light Inflatable Paddleboard with ISUP Accessories Fins Adjustable Paddle Pump Backpack Leash**FunWater**$134.18**4.4★5,303 rev](https://www.amazon.com/dp/B0DF26R74R) [4**FunWater SUP Inflatable Stand Up Paddle Board 106336 Ultra-Light Inflatable Paddleboard with ISUP Accessories Fins Adjustable Paddle Pump Backpack**FunWater**$140.84**4.5★1,527 rev](https://www.amazon.com/dp/B0GHMQR12S) [5**WAVESTORM 9ft6 SUP Kayak Hybrid Stand Up Paddleboard Foam Soft Top SUP for Adults and Kids of All Levels of Paddling Kayak Blue**WaveStorm**$640.83**4.1★48 rev](https://www.amazon.com/dp/B09DJHJWC2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DAMA Extra Wide All-Around Stand Up Paddle Board 450 lbs Capacity Stable Design for Beginners for 2+1 People and Pets 116 x 34 x 6 Family Use on Lakes Rivers and Coastal Waters**DAMA**$219.46**10 rev3mo ago](https://www.amazon.com/dp/B0GHMLYYD5) [**FunWater 11336 Inflatable Stand Up Paddle Board with Premium SUP Paddleboard Accessories Wide Stable Anti-Slip EVA Deck Paddle Boards for Adults & Youth of All Skill Levels**FunWater**$204.11**2,718 rev5mo ago](https://www.amazon.com/dp/B0GNDP76YX) [**FunWater Inflatable Stand Up Paddle Board with Premium SUP Paddleboard Accessories Anti-Slip EVA Deck 11 Paddle Boards for Adults & Youth of All Skill Levels**FunWater**$170.63**1,705 rev5mo ago](https://www.amazon.com/dp/B0GKM5QKGH) [**DAMA Stand Up Paddle Board for Family Use on Lakes Rivers and Coastal Waters Extra Wide All-Around Design 116 x 34 x 6 450 lbs Capacity Stable for Beginners 2+1 People and Pets**DAMA**$223.53**10 rev5mo ago](https://www.amazon.com/dp/B0GHMGQCPV) [**FunWater SUP Inflatable Stand Up Paddle Board 106336 Ultra-Light Inflatable Paddleboard with ISUP Accessories Fins Adjustable Paddle Pump Backpack**FunWater**$140.84**1,527 rev6mo ago](https://www.amazon.com/dp/B0GHMQR12S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FunWater 11336 Inflatable Stand Up Paddle Board with Premium SUP Paddleboard Accessories Wide Stable Anti-Slip EVA Deck Paddle Boards for Adults & Youth of All Skill Levels**FunWater**$204.11**4.5★**▲ 78%**](https://www.amazon.com/dp/B0GNDP76YX) [**FunWater Inflatable Stand Up Paddle Board with Premium SUP Paddleboard Accessories Anti-Slip EVA Deck 11 Paddle Boards for Adults & Youth of All Skill Levels**FunWater**$170.63**4.5★**▲ 77%**](https://www.amazon.com/dp/B0GKM5QKGH) [**DAMA Stand Up Paddle Board for Family Use on Lakes Rivers and Coastal Waters Extra Wide All-Around Design 116 x 34 x 6 450 lbs Capacity Stable for Beginners 2+1 People and Pets**DAMA**$223.53**5.0★**▲ 76%**](https://www.amazon.com/dp/B0GHMGQCPV) [**FunWater SUP Inflatable Stand Up Paddle Board 106336 Ultra-Light Inflatable Paddleboard with ISUP Accessories Fins Adjustable Paddle Pump Backpack**FunWater**$142.66**4.4★**▲ 76%**](https://www.amazon.com/dp/B0GHMC62CC) [**FunWater SUP Inflatable Stand Up Paddle Board 106336 Ultra-Light Inflatable Paddleboard with ISUP Accessories Fins Adjustable Paddle Pump Backpack**FunWater**$140.84**4.5★**▲ 75%**](https://www.amazon.com/dp/B0GHMQR12S)
**~~View all trending →~~**
## **What reviews say buyers love and hate about funwater inflatable stand up paddle board**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“The build quality seems excellent”*
**Value For Money**9%
*“Fairly priced”*
**Ease Of Use**8%
*“Ease of use”*
**Strength**6%
*“It felt sturdy”*
**Durability**5%
*“the board feels durable so far”*
**Water Resistance**4%
*“Great material, does amazing on the water”*
**Size-Overall**4%
*“Absolutely love the size of this”*
**Assembly/Installation**4%
*“Easy set up”*
**Color**4%
*“The colors are beautiful”*
**Fun/Entertainment Experience**4%
*“Fun Family Activity”*
### **What buyers complain about **
**Durability**8%
*“already broken after 1st use”*
**Leak-Proof**8%
*“Leaky”*
**Inflation/Deflation**7%
*“Deflated after first use”*
**Quality-Overall**6%
*“Bad quality”*
**Size-Overall**6%
*“Smaller than stated”*
**Value For Money**2%
*“These cost twice as much on eBay”*
**Adhesion/Stickiness**2%
*“after the one time use the glue turned a weird color”*
**Ease Of Use**2%
*“it wasnt easy”*
**Color**2%
*“Pink not purple”*
**Product Condition**2%
*“Unfortunately it was clear that some parts were not new”*
### **Top return reasons **
**Size-Overall**22%
**Value For Money**14%
**Leak-Proof**9%
**Inflation/Deflation**8%
**Defective Material/Parts**5%
**Material Quality**4%
**Functionality-Overall**4%
**Color**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
## **Common funwater inflatable stand up paddle board questions**
- **Is funwater inflatable stand up paddle board profitable to sell on Amazon United States?**
- The niche generates $234K/yr across 149 tracked products. 37 of 42 products launched in the last 360 days are still selling. 90-day search growth is +264.7%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the funwater inflatable stand up paddle board niche?**
- 69 brands and 84 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in funwater inflatable stand up paddle board?**
- Top complaints mined from reviews: Durability, Leak-Proof, Inflation/Deflation. The return rate is 1.9%.
- **When does demand for funwater inflatable stand up paddle board peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 15.5× the quietest.
- **What does it cost to enter the funwater inflatable stand up paddle board niche?**
- Listings span $10.51–$1107.48; the average listing price is $204.67 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.
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