---
title: "Football — $6.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/football"
last_updated: "2026-08-12T03:49:46.712Z"
locale: en
meta:
description: "Niche score 46/100 · $6.7M/yr market · 10.1M searches/yr · $19.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $6.7M/yr market · 10.1M searches/yr · $19.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Football — $6.7M/yr Amazon US Niche (2026) - Flapen"
---
# **football**
**Skip it**
Soft demand (-25.1% this quarter) — this niche doesn't clear our bar today.
Market size 99Growth 12Conversion 43Competition 29Returns 70Price range 76Avg price 86Brand share 22Review moat 23Quality gap 20
**Market size**
**Incredible****$6.7M**
$6.7M/yr · 10.1M searches
**Avg price**
**Great****$19.34**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.63–$31.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****8,125.75**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-25.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, football is a $6.7M/yr Amazon United States market (10.1M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **football market data**
- **Units sold / yr**
- **200K–250K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$3.9M–$4.8M**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**6%**
- WILSON67% - Franklin Sports8% - CERBONNY6% - The Dime Lab5% - Venum4% - Jasonwell3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.
1.0M600KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/football/trend)
## **Top football search terms**
- **football**6.9M/yr-24.3%1.8% conv. - **youth football**320K/yr+0.3%4.4% conv. - **footballs**233K/yr-14.3%1.1% conv. - **kids football**211K/yr-21.3%3.8% conv. - **nfl football**422K/yr-32.9%1.7% conv. - **mini football**145K/yr-28.4%0.6% conv. - **footba**386K/yr-39.7%0.0% conv. - **footbal**255K/yr-35.7%0.3% conv. - **wilson football**117K/yr-12.8%1.6% conv. - **foot ball**82K/yr-0.4%1.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/football/search-terms)
## **Top football products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$675K20%$1.3M30%$2.0M40%$2.7M1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WILSON NFL Super Grip Composite Football - Official Size Brown**WILSON**$20.64**4.8★28,450 rev](https://www.amazon.com/dp/B0012SNLJG) [2**Wilson NFL Super Grip Composite Football - Junior Size Brown**WILSON**$19.72**4.8★28,450 rev](https://www.amazon.com/dp/B002JOO448) [3**Wilson NCAA Composite Football - Official Size Brown 1**WILSON**$19.57**4.7★3,168 rev](https://www.amazon.com/dp/B0055QBMVU) [4**Wilson NCAA Composite Football - Youth Size Brown**WILSON**$20.58**4.7★3,168 rev](https://www.amazon.com/dp/B00FCASHQW) [5**Franklin Sports Youth Football - 1000 Junior Kids Football - Synthetic Leather Youth Junior Ball for Kids - Outdoor All-Weather Construction - Extra Grip - 1 Pack - Brown + White**Franklin Sports**$14.57**4.6★9,837 rev](https://www.amazon.com/dp/B001CEMIXK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Venum Lineup Junior Football**Venum**$29.27**3 rev2mo ago](https://www.amazon.com/dp/B0GYZ7VW35) [**Venum Lineup Official Football**Venum**$29.66**3 rev2mo ago](https://www.amazon.com/dp/B0GYZFWRCG) [**Jasonwell Pool Beach Water Football - Strong Grip Waterproof Football for All-Weather Play Pool Toys Beach Games Outdoor Sports Lake Toy Christmas Birthday Gifts for Kids Boys Teens Adults (BK No.3)**Jasonwell**$15.52**120 rev3mo ago](https://www.amazon.com/dp/B0GGRQ8G2J) [**NiuXTool PU Leather American Football with Pump Official/Youth Size**NiuXTool**$15.86**11 rev8mo ago](https://www.amazon.com/dp/B0G2RF4D7W) [**ENDPASS Water Sports Footballs Non-Slip Football Outdoor Beach & Pool Party Games Perfect for Team Play Water Sports and Family Party Game**ENDPASS**$14.58**26 rev1y ago](https://www.amazon.com/dp/B0F9PSM12P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Venum Lineup Junior Football**Venum**$29.27**5.0★**▲ 140%**](https://www.amazon.com/dp/B0GYZ7VW35) [**Venum Lineup Official Football**Venum**$29.66**5.0★**▲ 139%**](https://www.amazon.com/dp/B0GYZFWRCG) [**ENDPASS Water Sports Footballs Non-Slip Football Outdoor Beach & Pool Party Games Perfect for Team Play Water Sports and Family Party Game**ENDPASS**$14.58**4.6★**▲ 135%**](https://www.amazon.com/dp/B0F9PSM12P) [**The Dime Lab Water Football - Waterproof Football for Pools Beaches & Lakes - Strong Grip Training Outdoor All-Weather Water Toys for All Ages - Black**The Dime Lab**$31.83**4.3★**▲ 134%**](https://www.amazon.com/dp/B0F5JZKKZS) [**Jasonwell Pool Beach Water Football - Strong Grip Waterproof Football for All-Weather Play Pool Toys Beach Games Outdoor Sports Lake Toy Christmas Birthday Gifts for Kids Boys Teens Adults (BK No.3)**Jasonwell**$15.52**4.7★**▲ 118%**](https://www.amazon.com/dp/B0GGRQ8G2J)
**~~View all trending →~~**
## **What buyers say about football**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“This ball is top quality”*
**Grip**14%
*“Easy to grip”*
**Value For Money**11%
*“Good value”*
**Size-Overall**10%
*“fits in the hand great”*
**Fun/Entertainment Experience**6%
*“Very fun for the family”*
**Durability**4%
*“Very durable”*
**Inflation/Deflation**4%
*“Good value I love it, fully inflated”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Soft Feel**2%
*“Its soft and durable”*
**Leather Quality**2%
*“Feels like real leather”*
### **What buyers complain about **
**Durability**17%
*“Broken valve”*
**Inflation/Deflation**16%
*“Sent a half deflated ball”*
**Size-Overall**13%
*“its slightly smaller than an official size”*
**Flatness**6%
*“Went flat”*
**Strap/String Quality**4%
*“Low quality strings”*
**Leak-Proof**4%
*“Air Leak”*
**Assembly/Installation**4%
*“My 16 year old grandson who builds legos fast and in one day could not put this together and gave up”*
**Quality-Overall**3%
*“I'm not giving it 3 stars because it's low quality”*
**Grip**3%
*“It's hard to grip for younger players”*
**Shape/Style**2%
*“kind of oddly shaped on the points”*
### **Top return reasons **
**Size-Overall**60%
**Inflation/Deflation**7%
**Value For Money**5%
**Grip**4%
**Functionality-Overall**3%
**Leak-Proof**3%
**Advertised Vs Actual Product**3%
**Material Quality**3%
**Defective Material/Parts**1%
**Quality-Overall**1%
## **Common questions**
- **Is football profitable to sell on Amazon United States?**
- The niche generates $6.7M/yr across 16 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the football niche?**
- 9 brands and 21 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in football?**
- Top complaints mined from reviews: Durability, Inflation/Deflation, Size-Overall. The return rate is 2.2%.
- **When does demand for football peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 9.0× the quietest.
- **What does it cost to enter the football niche?**
- Listings span $9.63–$31.83; the average listing price is $19.34 (sweet spot $15–$100). The average incumbent carries 8,126 reviews — the moat a new listing must climb.
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