---
title: "Football Set — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/football-set"
last_updated: "2026-08-06T23:05:31.657Z"
locale: en
meta:
description: "Niche score 21/100 · $12K/yr market · 134K searches/yr · $20.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 21/100 · $12K/yr market · 134K searches/yr · $20.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Football Set — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **football set**
**Skip it**
Soft demand (-89.7% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 5Competition 11Returns 81Price range 51Avg price 88Brand share 0Review moat 23Quality gap 16
**Avg price**
**Great****$20.11**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.06–$24.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****7,280.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$12K**
$12K/yr · 134K searches
**Growth**
**Bad****-89.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, football set is a $12K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 21/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **football set market data**
- **Units sold / yr**
- **13K–15K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$251K–$302K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#220**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Beer Pressure68% - WILSON28% - USGOO4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -89.7% search growth over the last 90 days.
13K8KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/football-set/trend)
## **Top football set search terms**
- **nfl kids**12K/yr-51.4%0.1% conv. - **the last leg**15K/yr-68.2%2.4% conv. - **superbowl party games**15K/yr-96.8%0.0% conv. - **the last leg football drinking game**47K/yr-90.1%0.0% conv. - **last leg**2K/yr-60.4%0.0% conv. - **super bowl party games**11K/yr-97.6%0.0% conv. - **last leg football drinking card game**12K/yr-78.0%1.7% conv. - **football drinking card game**5K/yr-65.2%0.0% conv. - **the last leg drinking game**5K/yr-77.2%0.0% conv. - **the last leg game**3K/yr-87.5%9.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/football-set/search-terms)
## **Top football set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$3K40%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beer Pressure The Last Leg - Live Football Drinking Game. Perfect for Game Days Tailgates Parties and Pre Games.**Beer Pressure**$24.47**4.7★734 rev](https://www.amazon.com/dp/B0BLWBHDJ8) [2**Wilson NFL Super Grip Composite Football - Junior Size Brown**WILSON**$19.72**4.8★28,450 rev](https://www.amazon.com/dp/B002JOO448) [3**Beer Pressure The Last Leg - Live Baseball Drinking Game. Perfect for Game Days Tailgates Parties and Pre Games.**Beer Pressure**$22.78**4.6★83 rev](https://www.amazon.com/dp/B0BY9QQDRM) [4**Beer Pressure The Last Leg - Live Soccer Drinking Game. Perfect for Game Days Tailgates Parties and Pre Games.**Beer Pressure**$21.79**5.0★7 rev](https://www.amazon.com/dp/B0DK7W1XYD) [5**Beer Pressure The Last Leg - Live Hockey Drinking Game. Perfect for Game Days Tailgates Parties and Pre Games.**Beer Pressure**$23.82**4.6★64 rev](https://www.amazon.com/dp/B0BWKDB9YS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beer Pressure The Last Leg - Live Soccer Drinking Game. Perfect for Game Days Tailgates Parties and Pre Games.**Beer Pressure**$21.79**7 rev1y ago](https://www.amazon.com/dp/B0DK7W1XYD) [**Beer Pressure The Last Leg - Live Baseball Drinking Game. Perfect for Game Days Tailgates Parties and Pre Games.**Beer Pressure**$22.78**83 rev3y ago](https://www.amazon.com/dp/B0BY9QQDRM) [**Beer Pressure The Last Leg - Live Hockey Drinking Game. Perfect for Game Days Tailgates Parties and Pre Games.**Beer Pressure**$23.82**64 rev3y ago](https://www.amazon.com/dp/B0BWKDB9YS) [**Beer Pressure The Last Leg - Live Basketball Drinking Game. Perfect for Game Days Tailgates Parties and Pre Games.**Beer Pressure**$22.40**51 rev3y ago](https://www.amazon.com/dp/B0BWKBV7X6) [**Beer Pressure The Last Leg - Live Football Drinking Game. Perfect for Game Days Tailgates Parties and Pre Games.**Beer Pressure**$24.47**734 rev3y ago](https://www.amazon.com/dp/B0BLWBHDJ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wilson NFL Super Grip Composite Football - Junior Size Brown**WILSON**$19.72**4.8★**▲ 1000%**](https://www.amazon.com/dp/B002JOO448) [**Wilson NFL Super Grip Composite Football - Junior Size Black/Gold**WILSON**$19.82**4.8★**▲ 1000%**](https://www.amazon.com/dp/B08BZWLBXL) [**Beer Pressure The Last Leg - Live Soccer Drinking Game. Perfect for Game Days Tailgates Parties and Pre Games.**Beer Pressure**$21.79**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0DK7W1XYD) [**Football Stickers Water Bottle Computer Laptop Vinyl Pack Gift Waterproof Stickers for Kids Boys Girls Teens Laptop**USGOO**$6.06**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0B5R2W5BS) [**Beer Pressure The Last Leg - Live Baseball Drinking Game. Perfect for Game Days Tailgates Parties and Pre Games.**Beer Pressure**$22.78**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0BY9QQDRM)
**~~View all trending →~~**
## **What buyers say about football set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**53%
*“Fun game”*
**Quality-Overall**12%
*“And it is very well made”*
**Gifting Purpose**7%
*“Gift for grandson he loves it”*
**Trivia Games**4%
*“Fun game”*
**Size-Overall**3%
*“It is the perfect size”*
**Ease Of Use**3%
*“Easy to learn how to play”*
**Grip**2%
*“Ball has great grip ability”*
**Creativity**2%
*“The way you have to come up with different ways to determine groups of players is fun and creative”*
**Durability**2%
*“Great ball, really durable”*
**Portability**2%
*“It folds and locks and make it easy to take anywhere”*
### **What buyers complain about **
**Quality-Overall**15%
*“Cheaply made”*
**Value For Money**15%
*“Its not worth the money”*
**Strap/String Quality**11%
*“Low quality strings”*
**Assembly/Installation**11%
*“My 16 year old grandson who builds legos fast and in one day could not put this together and gave up”*
**Strength**6%
*“Flimsy and hasn't been played”*
**Inflation/Deflation**6%
*“didn't hold air at all”*
**Flatness**6%
*“Went flat”*
**Size-Overall**3%
*“it was so big”*
**Durability**2%
*“gave 4 stars because one of the guess who covers fell off within a day of playing”*
### **Top return reasons **
**Size-Overall**45%
**Defective Material/Parts**12%
**Value For Money**8%
**Advertised Vs Actual Product**5%
**Gifting Purpose**4%
**Functionality-Overall**3%
**Product Condition**3%
**Inflation/Deflation**3%
**Material Quality**3%
**Grip**3%
## **Common questions**
- **Is football set profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 8 tracked products. 90-day search growth is -89.7%. Flapen's verdict: Skip it (21/100).
- **How competitive is the football set niche?**
- 3 brands and 7 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in football set?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Strap/String Quality. The return rate is 1.7%.
- **What does it cost to enter the football set niche?**
- Listings span $6.06–$24.47; the average listing price is $20.11 (sweet spot $15–$100). The average incumbent carries 7,280 reviews — the moat a new listing must climb.
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