---
title: "Football Mouth Guard — $60K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/football-mouth-guard"
last_updated: "2026-08-12T04:56:52.427Z"
locale: en
meta:
description: "Amazon product research for football mouth guard: $60K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for football mouth guard: $60K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Football Mouth Guard — $60K/mo Amazon US Product Research"
---
# **Football Mouth Guard**
**Worth a look**
Shows a fragmented shelf (top 5 take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 69Growth 58Conversion 55Competition 85Returns 52Price range 51Avg price 75Brand share 75Review moat 39Quality gap 42
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$15.03**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$721K**
$721K/yr · 1.0M searches
**Growth**
**Good****+32.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.01–$24.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,571.64**
avg incumbent reviews — the moat a new listing must climb
## **Is football mouth guard profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, football mouth guard is a $721K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 63/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **football mouth guard market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **50K–60K**
- avg 500–750/product
- **Revenue / yr**
- **$752K–$902K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **97%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **138 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**60%**
Top 20: 98%
**Top-5 click share**
**30%**
Top 20: 67%
**Open market**
**34%**
- Shock Doctor28% - Under Armour9% - LPONJAR8% - SAFEJAWZ8% - NXT NXTRND7% - HI-PLANX6%
## **football mouth guard demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +32.6% search growth over the last 90 days.
225K175KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 10.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/football-mouth-guard/trend)
## **Top football mouth guard search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **youth football mouth guard**160K/yr+93.5%2.8% conv. - **youth mouth guard football**266K/yr+4.9%3.2% conv. - **football mouth guard youth**127K/yr+24.3%3.2% conv. - **kids football mouth guard**47K/yr+20.5%2.5% conv. - **mouth guard football youth**36K/yr+34.2%3.5% conv. - **football mouth guard with strap**44K/yr+363.0%2.9% conv. - **youth football mouthpiece**24K/yr+140.2%2.8% conv. - **kids mouth guard for football**76K/yr-45.9%3.7% conv. - **football mouth piece**32K/yr+69.5%1.3% conv. - **youth football mouth guard with strap**32K/yr+456.0%2.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/football-mouth-guard/search-terms)
## **Top football mouth guard products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$22K6%$43K9%$65K12%$87K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shock Doctor Lip Guard Adult and Youth Mouth Guard Football with Strap Breathable Wide Opening Football Mouthpiece for Youth and Adults OSFA Shock Doctor Mouth Guards Max Airflow**Shock Doctor**$14.46**4.6★3,583 rev](https://www.amazon.com/dp/B07BLZHBWC) [2**2 Pack Football MouthGuard with Straps and Case Kid Mouth Guard Youth Football Mouthpiece Kid Sports Mouth Guard for Boxing Basketball MMA Lacrosse Hockey MouthGuard for Kid&Youth**HI-PLANX**$8.83**4.1★276 rev](https://www.amazon.com/dp/B0DC68G6L5) [3**Under Armour Armour Air Lip Guard Black One Size**Under Armour**$15.19**4.6★5,635 rev](https://www.amazon.com/dp/B07SGH39KN) [4**LPONJAR 5 Pack Toddler Kids Youth Moldable Sports Mouth Guard with Case**LPONJAR**$9.82**4.4★2,759 rev](https://www.amazon.com/dp/B09WQZK7CM) [5**Shock Doctor Mouth Guard Case Ventilated Universal Storage for Mouthguard Adult & Youth Sizes**Shock Doctor**$8.95**4.6★10,968 rev](https://www.amazon.com/dp/B007AQ3MMK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4-Pack Football Mouth Guards Permanent Strap No Boil Ready to Use Fits Braces Breathable Lip Protector Mouthpiece with Case for Youth & Adult Football Players (Black/White/Blue/Green)**AITUSI**$17.62**50 rev6mo ago](https://www.amazon.com/dp/B0GF148KNS) [**Marvel Iron Man Lip Guard Football Mouth Guard with Detachable Strap Lip Protector Adult and Youth Flag Football & Lacrosse (One Size Red Metallic)**Marvel**$22.32**152 rev8mo ago](https://www.amazon.com/dp/B0G39Y4JC3) [**JUHUATAI Football Mouth Guard Football Mouthpiece with Strap Adult Youth**JUHUATAI**$7.23**97 rev11mo ago](https://www.amazon.com/dp/B0FM2F9WD8) [**Nxtrnd Two Pro Football Mouth Guard Permanent Strap Fits Adult & Youth (Black)**NXT NXTRND**$19.83**55 rev12mo ago](https://www.amazon.com/dp/B0FKCZ8WH9) [**Nxtrnd Two Pro Football Mouth Guard Permanent Strap Fits Adult & Youth (Transparent)**NXT NXTRND**$20.03**5,396 rev12mo ago](https://www.amazon.com/dp/B0FKCCHPF4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nxtrnd Two Pro Football Mouth Guard Permanent Strap Fits Adult & Youth (Transparent)**NXT NXTRND**$20.03**4.8★**▲ 363%**](https://www.amazon.com/dp/B0FKCCHPF4) [**Nxtrnd Two Pro Football Mouth Guard Permanent Strap Fits Adult & Youth (Black)**NXT NXTRND**$19.83**4.7★**▲ 345%**](https://www.amazon.com/dp/B0FKCZ8WH9) [**Nxtrnd Two Pro Football Mouth Guard Permanent Strap Fits Adult & Youth (Blue)**NXT NXTRND**$19.77**4.5★**▲ 326%**](https://www.amazon.com/dp/B0FKC5Y19V) [**4-Pack Football Mouth Guards Permanent Strap No Boil Ready to Use Fits Braces Breathable Lip Protector Mouthpiece with Case for Youth & Adult Football Players (Black/White/Blue/Green)**AITUSI**$17.62**4.1★**▲ 282%**](https://www.amazon.com/dp/B0GF148KNS) [**Shock Doctor Lip Guard Adult and Youth Mouth Guard Football with Strap Breathable Wide Opening Football Mouthpiece for Youth and Adults OSFA Shock Doctor Mouth Guards Max Airflow**Shock Doctor**$13.03**4.6★**▲ 232%**](https://www.amazon.com/dp/B07C8SHXF8)
**~~View all trending →~~**
## **What reviews say buyers love and hate about football mouth guard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality”*
**Size-Overall**19%
*“he said they fit comfortably”*
**Value For Money**8%
*“Good for price”*
**Comfort-Overall**7%
*“it feels natural to wear”*
**Ease Of Use**7%
*“super easy to use and molded well”*
**Protection**5%
*“Good protection”*
**Durability**4%
*“Such a durable brand”*
**Breathability**4%
*“is easy to breath through as well as soft”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Color**3%
*“The colors are bright”*
### **What buyers complain about **
**Size-Overall**31%
*“Smaller than expected”*
**Durability**12%
*“Not very durable”*
**Quality-Overall**8%
*“Bad quality”*
**Ease Of Use**5%
*“difficult to use”*
**Comfort-Overall**4%
*“Not very comfortable”*
**Functionality-Overall**3%
*“Didnt work”*
**Value For Money**2%
*“broke complete waste of money”*
**Instructions/User Manual/Troubleshooting**2%
*“we ruined them by following the instructions”*
**Strength**2%
*“Breaks easily”*
**Color**2%
*“The colors, print quality, and overall appearance are completely different from what was advertised”*
### **Top return reasons **
**Size-Overall**79%
**Advertised Vs Actual Product**4%
**Functionality-Overall**3%
**Comfort-Overall**2%
**Value For Money**2%
**Color**2%
**Product Condition**2%
**Material Quality**1%
**Defective Material/Parts**1%
**Compatibility-Overall**1%
## **Common football mouth guard questions**
- **Is football mouth guard profitable to sell on Amazon United States?**
- The niche generates $721K/yr across 59 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is +32.6%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the football mouth guard niche?**
- 22 brands and 57 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in football mouth guard?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.9%.
- **When does demand for football mouth guard peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 10.7× the quietest.
- **What does it cost to enter the football mouth guard niche?**
- Listings span $6.01–$24.28; the average listing price is $15.03 (sweet spot $15–$100). The average incumbent carries 2,572 reviews — the moat a new listing must climb.
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