---
title: "Football Action Figures — $23K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/football-action-figures"
last_updated: "2026-08-12T06:47:38.373Z"
locale: en
meta:
description: "Amazon product research for football action figures: $23K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for football action figures: $23K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Football Action Figures — $23K/mo Amazon US Product Research"
---
# **Football Action Figures**
**Skip it**
Soft demand (-37.0% this quarter) — this niche doesn't clear our bar today.
Market size 50Growth 6Conversion 22Competition 77Returns 82Price range 79Avg price 95Brand share 24Review moat 68Quality gap 32
**Avg price**
**Incredible****$27.96**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$7.30–$45.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****768.81**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$277K**
$277K/yr · 570K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-37.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is football action figures profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, football action figures is a $277K/yr Amazon United States market (570K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **football action figures market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$419K–$559K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#284**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **78%**
- **Out of stock**
- **20.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **147 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**82**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 72%
**Open market**
**8%**
- Party Animal40% - Teenymates35% - K Kaskey Kids7% - McFarlane Toys5% - Hasbro3% - Imports Dragon2% - Open — no brand owns it (7 brands, 8%)
## **football action figures demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.0% search growth over the last 90 days.
40K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/football-action-figures/trend)
## **Top football action figures search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **teenymates**113K/yr-15.8%2.7% conv. - **football action figures**78K/yr-29.1%0.1% conv. - **teenymates nfl**90K/yr-71.0%3.3% conv. - **nfl action figures**41K/yr-31.8%0.1% conv. - **teeny mates**39K/yr-47.2%2.4% conv. - **nfl teenymates**25K/yr-39.0%1.3% conv. - **football figures**23K/yr-39.0%0.2% conv. - **mcfarlane nfl**18K/yr-24.7%0.0% conv. - **mcfarlane sports figures**11K/yr-6.3%0.1% conv. - **football players action figures**9K/yr-10.0%0.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/football-action-figures/search-terms)
## **Top football action figures products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$17K9%$25K12%$33K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Teenymates Party Animal 2026 NFL Series 14 Figures Team Colors One Size NFL Series 14-2026 Collectors Gift Set**Teenymates**$40.41**4.7★75 rev](https://www.amazon.com/dp/B0FTKBVV1N) [2**Teenymates Party Animal 2026 NFL Series 14 Figures Team Colors One Size NFL Series 14-2026 Locker Room Pack**Teenymates**$16.31**4.8★47 rev](https://www.amazon.com/dp/B0FTK7JG1D) [3**Party Animal MLB 2026 TeenyMates Figures Team Colors One Size (Teenymates MLB 2025 Box Set)**Party Animal**$39.83**4.8★13 rev](https://www.amazon.com/dp/B0GW3TY33B) [4**Party Animal TeenyMates NFL Football Legends Action Figures Gift Set**Party Animal**$36.91**4.7★31 rev](https://www.amazon.com/dp/B0FKJ25K1J) [5**Party Animal TeenyMates Team USA Soccer 2026 Figures Team Colors One Size (US Soccer 2026 Box Set)**Party Animal**$39.77**4.7★4 rev](https://www.amazon.com/dp/B0GW3Q6V5K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Party Animal TeenyMates NBA Basketball Legends Action Figures Gift Set**Party Animal**$37.13**2 rev5mo ago](https://www.amazon.com/dp/B0GP38ZPQP) [**Minahao Toy Storage Case Compatible with Teenymates Party Animal Mini Figures Set.Toys Display Bag with 2 Layers of Foam with Pre-Cut Grooves.Holds 116 Mini Figures & 5 x 7 Puzzle. (Black)**Minahao**$29.91**10 rev6mo ago](https://www.amazon.com/dp/B0GD5SBKRZ) [**TeenyMates NFL Football Action Figures Gift Set San Francisco 49ers**Party Animal**$37.13**58 rev8mo ago](https://www.amazon.com/dp/B0G1VD11VV) [**TeenyMates NFL Football Action Figures Gift Set Philadelphia Eagles**Party Animal**$36.28**58 rev8mo ago](https://www.amazon.com/dp/B0G1VC8C2H) [**Teenymates Party Animal NFL 2025 Series 14 Collector Tin 7 Figures (Includes Robot Referee) 1 Inch Tall Team Colors**Teenymates**$29.95**19 rev9mo ago](https://www.amazon.com/dp/B0FWPNCB63)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Party Animal MLB 2026 TeenyMates Figures Team Colors One Size Locker Room Pack**Party Animal**$15.78**4.8★**▲ 587%**](https://www.amazon.com/dp/B0GW5QB5LM) [**TeenyMates NFL Football Action Figures Gift Set San Francisco 49ers**Party Animal**$37.13**4.0★**▲ 579%**](https://www.amazon.com/dp/B0G1VD11VV) [**Party Animal TeenyMates Team USA Soccer 2026 Figures Team Colors One Size (US Soccer 2026 Box Set)**Party Animal**$39.77**4.7★**▲ 554%**](https://www.amazon.com/dp/B0GW3Q6V5K) [**Party Animal MLB 2026 TeenyMates Figures Team Colors One Size (Teenymates MLB 2025 Box Set)**Party Animal**$39.83**4.8★**▲ 540%**](https://www.amazon.com/dp/B0GW3TY33B) [**Party Animal TeenyMates NBA Basketball Legends Action Figures Gift Set**Party Animal**$37.13**5.0★**▲ 424%**](https://www.amazon.com/dp/B0GP38ZPQP)
**~~View all trending →~~**
## **What reviews say buyers love and hate about football action figures**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“great quality ver fun almost complete my collection”*
**Collectibles**14%
*“Great for collecting”*
**Value For Money**13%
*“Good value”*
**Fun/Entertainment Experience**12%
*“It makes it more interactive”*
**Gifting Purpose**7%
*“a surprise gift”*
**Grip**5%
*“Easy to grip”*
**Size-Overall**4%
*“They are a great size”*
**Durability**3%
*“are fairly durable”*
**Design-Overall**3%
*“Good concept and solid build,”*
**Advertised Vs Actual Product**2%
*“Ballers as stated”*
### **What buyers complain about **
**Size-Overall**20%
*“Very small”*
**Value For Money**16%
*“The price is kind of high for the items”*
**Quality-Overall**6%
*“Not as nice as I had thought it would be”*
**Design-Overall**3%
*“poor design”*
**Smell**3%
*“Bad smell”*
**Inflation/Deflation**3%
*“after a couple of months I had to buy a new one as it didnt keep inflated”*
**Hard Feel**3%
*“Hard to fine”*
**Certifications**3%
**Gifting Purpose**3%
*“It was a gift”*
**Advertised Vs Actual Product**1%
*“This is very deceiving”*
### **Top return reasons **
**Size-Overall**47%
**Value For Money**14%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Grip**4%
**Quality-Overall**3%
**Inflation/Deflation**3%
**Product Condition**3%
**Leak-Proof**2%
**Functionality-Overall**2%
## **Common football action figures questions**
- **Is football action figures profitable to sell on Amazon United States?**
- The niche generates $277K/yr across 54 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is -37.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the football action figures niche?**
- 13 brands and 82 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in football action figures?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.6%.
- **When does demand for football action figures peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.4× the quietest.
- **What does it cost to enter the football action figures niche?**
- Listings span $7.30–$45.19; the average listing price is $27.96 (sweet spot $15–$100). The average incumbent carries 769 reviews — the moat a new listing must climb.
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