---
title: "Folding Stove — $104K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/folding-stove"
last_updated: "2026-08-07T16:37:53.722Z"
locale: en
meta:
description: "Niche score 43/100 · $104K/yr market · 161K searches/yr · $25.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $104K/yr market · 161K searches/yr · $25.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Folding Stove — $104K/yr Amazon US Niche (2026) - Flapen"
---
# **folding stove**
**Skip it**
Soft demand (-64.5% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 0Conversion 32Competition 67Returns 63Price range 85Avg price 95Brand share 47Review moat 44Quality gap 38
**Avg price**
**Incredible****$25.16**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.73–$81.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,107.97**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$104K**
$104K/yr · 161K searches
**Growth**
**Bad****-64.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, folding stove is a $104K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Oct. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **folding stove market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$75K–$101K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#213**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **56%**
- **Out of stock**
- **14.2%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**96**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 86%
**Open market**
**18%**
- Esbit32% - Coghlan's23% - RecDec9% - Gas One7% - Sterno5% - Kuvik5% - Open — no brand owns it (11 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -64.5% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/folding-stove/trend)
## **Top folding stove search terms**
- **esbit stove**33K/yr-30.9%1.9% conv. - **emergency stove**39K/yr-78.3%1.1% conv. - **survival stove**19K/yr-51.2%0.8% conv. - **esbit**14K/yr-20.6%1.9% conv. - **solid fuel stove**10K/yr-36.3%2.1% conv. - **emergency stove for indoor use**13K/yr-82.2%1.0% conv. - **candle stove**11K/yr-73.2%0.2% conv. - **emergency cooking stove**7K/yr-76.5%1.7% conv. - **emergency stove survival kit**6K/yr-72.3%1.3% conv. - **indoor camping stove**5K/yr-82.9%0.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/folding-stove/search-terms)
## **Top folding stove products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coghlans Emergency Stove - Lightweight Portable Camping Stove for Backpacking Survival and Outdoor Cooking - Foldable Design with 24 Fuel Tablets Included (Compact for Travel and Storage)**Coghlan's**$9.46**4.5★2,302 rev](https://www.amazon.com/dp/B00079YTS8) [2**RecDec 2 Pack Solid Fuel Stove Portable Compact Mini Foldable Solid Alcohol Spirit Wax Tablets Stand Burner for Camping Outdoor Backpacking Hiking Trekking Survival Picnic**RecDec**$8.81**4.3★62 rev](https://www.amazon.com/dp/B0DBLNL117) [3**Coghlans Portable Folding Camp Stove Compact Lightweight Steel Cooking Stove for Camping Backpacking Hiking or Emergency Use Uses Canned Heat or Fuel Tablets Black**Coghlan's**$15.34**4.5★5,724 rev](https://www.amazon.com/dp/B0007L8108) [4**Esbit Ultralight Folding Pocket Stove with Six 14g Solid Fuel Tablets**Esbit**$13.01**4.6★3,033 rev](https://www.amazon.com/dp/B001C1UGVO) [5**Esbit CS585HA 3-Piece Lightweight Camping Cook Set for Use with Solid Fuel Tablets Grey 585ml**Esbit**$38.77**4.7★2,314 rev](https://www.amazon.com/dp/B001UERXOQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zarkind Survival Stove for Camping Cooking Portable Wood Burning Stove Stable Stainless Steel Foldable Camp Stove Emergency Outdoor Cooking Stove No Gas Required Compact Bushcraft Stove**Zarkind**$20.71**17 rev5mo ago](https://www.amazon.com/dp/B0GK1ST93V) [**FRAINEL Mini Pocket Stove Foldable German Style Emergency Furnace Lightweight Portable Camp Stove for Backpacking Snow Camping Survival Outdoor Cooking | Adventure Season Picks**FRAINEL**$11.23**16 rev9mo ago](https://www.amazon.com/dp/B0FLQP4PK9) [**Sterno Emergency Preparedness Kit Portable Stove Liquid Wax Candles Tealights Supplies for Indoor & Outdoor Cooking & Lighting for Power Outages Camping & Disasters**Sterno**$28.00**38 rev10mo ago](https://www.amazon.com/dp/B0FS45GM5R) [**RecDec 2 Pack Solid Fuel Stove Portable Compact Mini Foldable Solid Alcohol Spirit Wax Tablets Stand Burner for Camping Outdoor Backpacking Hiking Trekking Survival Picnic**RecDec**$8.81**62 rev1y ago](https://www.amazon.com/dp/B0DBLNL117) [**Kuvik Micro Titanium Solid Fuel Stove - Ultralight and Compact Stove**Kuvik**$16.88**43 rev4y ago](https://www.amazon.com/dp/B09YN72ZDN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zarkind Survival Stove for Camping Cooking Portable Wood Burning Stove Stable Stainless Steel Foldable Camp Stove Emergency Outdoor Cooking Stove No Gas Required Compact Bushcraft Stove**Zarkind**$20.71**4.7★**▲ 463%**](https://www.amazon.com/dp/B0GK1ST93V) [**Esbit Esbit 16 x 5 g Stove Mini Stove with Dry Fuel - Camping Cooking**Esbit**$13.88**4.6★**▲ 392%**](https://www.amazon.com/dp/B01A76V5Y6) [**Fire Maple Lotus Titanium Solid Alcohol Stove Wind Resistant Spirit Burner**Fire-Maple**$24.62**4.4★**▲ 364%**](https://www.amazon.com/dp/B09SPBN2FC) [**Esbit 14g Solid Fuel Tablets for Backpacking & Camping Stoves & Grills 1300-Degree Smokeless Emergency Fire Starter Squares 12 Pack**Esbit**$12.56**4.6★**▲ 111%**](https://www.amazon.com/dp/B005NGMJLY) [**RecDec 2 Pack Solid Fuel Stove Portable Compact Mini Foldable Solid Alcohol Spirit Wax Tablets Stand Burner for Camping Outdoor Backpacking Hiking Trekking Survival Picnic**RecDec**$8.81**4.3★**▲ 78%**](https://www.amazon.com/dp/B0DBLNL117)
**~~View all trending →~~**
## **What buyers say about folding stove**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Great quality and compact”*
**Value For Money**11%
*“Good Value”*
**Ease Of Use**9%
*“the carry case is convenient”*
**Assembly/Installation**6%
*“Easy to put together”*
**Advertised Vs Actual Product**6%
*“Works as advertised”*
**Weight Light**6%
*“Great lightweight stove”*
**Grilling**4%
*“Great Portable Grill”*
**Burner Issues**4%
*“Best dual burner camp stove ever”*
**Compactness**4%
*“Compact and easy to use”*
**Portability**4%
*“It is portable”*
### **What buyers complain about **
**Size-Overall**11%
*“It is a very loose fit”*
**Quality-Overall**9%
*“Piece of garbage”*
**Heating**8%
*“The heat output was poor”*
**Burner Issues**4%
*“the whole burner actually melted”*
**Strength**4%
*“Very flimsy”*
**Ignition**4%
*“Ignition does not work”*
**Durability**3%
*“Didnt last”*
**Assembly/Installation**3%
*“Assembly is persnickety”*
**Functionality-Overall**3%
*“Doesnt work”*
**Leak-Proof**2%
*“The stove also caused the fuel canisters to leak when removed”*
### **Top return reasons **
**Size-Overall**26%
**Value For Money**12%
**Functionality-Overall**10%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Heating**5%
**Quality-Overall**4%
**Ignition**4%
**Strength**3%
**Leak-Proof**2%
## **Common questions**
- **Is folding stove profitable to sell on Amazon United States?**
- The niche generates $104K/yr across 34 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -64.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the folding stove niche?**
- 17 brands and 96 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in folding stove?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Heating. The return rate is 2.5%.
- **When does demand for folding stove peak?**
- Demand peaks in Jan–Oct; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the folding stove niche?**
- Listings span $5.73–$81.82; the average listing price is $25.16 (sweet spot $15–$100). The average incumbent carries 2,108 reviews — the moat a new listing must climb.
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