---
title: "Folding Stool Chair — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/folding-stool-chair"
last_updated: "2026-08-12T03:48:57.000Z"
locale: en
meta:
description: "Niche score 53/100 · $80K/yr market · 129K searches/yr · $31.70 avg price. A small market ($80K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $80K/yr market · 129K searches/yr · $31.70 avg price. A small market ($80K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Folding Stool Chair — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **folding stool chair**
**Worth a look**
Shows a sweet-spot price point ($31.70 avg), but a small market ($80K/yr) keeps it on the watch list.
Market size 20Growth 29Conversion 25Competition 80Returns 46Price range 90Avg price 95Brand share 92Review moat 25Quality gap 68
**Avg price**
**Incredible****$31.70**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$10.05–$90.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,091.98**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$80K**
$80K/yr · 129K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, folding stool chair is a $80K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **folding stool chair market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$79K–$95K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **97%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**40 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**43%**
Top 20: 86%
**Top-5 click share**
**35%**
Top 20: 70%
**Open market**
**52%**
- Lavish Home14% - TAVR Furniture8% - Wee's Beyond8% - COOZMENT6% - neotidy6% - NUMANU5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.
5K4KBlack Friday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/folding-stool-chair/trend)
## **Top folding stool chair search terms**
- **foldable stool chair**30K/yr+38.7%1.4% conv. - **folding stool chair**46K/yr-30.4%1.1% conv. - **heavy duty folding stool**12K/yr+16.4%1.2% conv. - **padded folding stool**6K/yr+32.2%1.3% conv. - **foldable stool with cushion**7K/yr-16.6%0.8% conv. - **folding stool with cushion**5K/yr-18.7%1.5% conv. - **18 inch folding stool**4K/yr+21.5%2.7% conv. - **folding chair stool**5K/yr+5.3%1.3% conv. - **black folding stool**4K/yr-16.1%3.1% conv. - **folding stool seat**5K/yr+44.3%1.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/folding-stool-chair/search-terms)
## **Top folding stool chair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Portable Folding Chair with Handle Heavy Duty Round Fold Stool Chair**TAVR Furniture**$31.57**4.6★2,794 rev](https://www.amazon.com/dp/B0CG85TRJZ) [2**Wees Beyond Cushioned Padded Folding Stool**Wee's Beyond**$38.96**4.2★5,555 rev](https://www.amazon.com/dp/B01HTI7SZ0) [3**Lavish Home Folding Stool with Padded Backless Seat Black 24 Inch**Lavish Home**$34.99**4.2★9,284 rev](https://www.amazon.com/dp/B006H0XEIW) [4**Folding Stool - Backless 18-Inch Stool with 225lb Capacity for Kitchen or Rec Room - Portable Indoor Counter Bar Stools by Lavish Home (Black)**Lavish Home**$25.41**4.5★10,519 rev](https://www.amazon.com/dp/B007V5JKP8) [5**neotidy Foldable Stool Chair 17.7 Tall Folding Seat for Adults up to 400 lb Heavy-Duty Plastic Foldable Stool for Sitting Portable Compact Folding Chair for Home Outdoor Camping Black**neotidy**$22.24**4.5★140 rev](https://www.amazon.com/dp/B0G3PNB11M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yoosure 16 Extra Tall Portable Folding Stool for Adults X-Large Collapsible Camping Chair with 3 Storage Pockets Heavy Duty Travel Seat for Fishing Hiking Gardening**Yoosure**$26.36**184 rev5mo ago](https://www.amazon.com/dp/B0GJD49NR6) [**24 Inch Folding Stool Chair Black Foldable Stool for Adults Portable Lightweight Collapsible Bar Stool with Padded Seat Compact Fold Up Stool for Parties Weddings Indoor Outdoor Use**Generic**$23.87**14 rev5mo ago](https://www.amazon.com/dp/B0GKNX99TL) [**neotidy Foldable Stool Chair 17.7 Tall Folding Seat for Adults up to 400 lb Heavy-Duty Plastic Foldable Stool for Sitting Portable Compact Folding Chair for Home Outdoor Camping Black**neotidy**$22.24**140 rev6mo ago](https://www.amazon.com/dp/B0G3PNB11M) [**IWDOO Folding Stool 18 Inch Foldable Stool with Handle & Steel Frame Pack of 2 Folding Bar Stools 440lbs Sturdy Foldable Lightweight Metal Chair for Camping Indoor and Outdoor Black**IWDOO**$21.19**80 rev11mo ago](https://www.amazon.com/dp/B0FKSHRBKT) [**Amazon Basics Portable Camping Stool Collapsible Lightweight for Hiking Hunting Fishing Black**Amazon Basics**$19.57**217 rev1y ago](https://www.amazon.com/dp/B0DPN8MF4T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yoosure 16 Extra Tall Portable Folding Stool for Adults X-Large Collapsible Camping Chair with 3 Storage Pockets Heavy Duty Travel Seat for Fishing Hiking Gardening**Yoosure**$26.36**3.6★**▲ 328%**](https://www.amazon.com/dp/B0GJD49NR6) [**24 Inch Folding Stool Chair Black Foldable Stool for Adults Portable Lightweight Collapsible Bar Stool with Padded Seat Compact Fold Up Stool for Parties Weddings Indoor Outdoor Use**Generic**$23.87**3.8★**▲ 286%**](https://www.amazon.com/dp/B0GKNX99TL) [**NUMANU 2026 Upgraded XXL Collapsible Stool & 3IN1 Cushioned Carry Bag 2.7-19.7 Height Adjustable Max 1 000lbs Portable Retractable Telescoping Seat Foldable Camping Stool for Adults (XXL Round)**NUMANU**$46.68**4.4★**▲ 261%**](https://www.amazon.com/dp/B0FZK32SJ5) [**neotidy Foldable Stool Chair 17.7 Tall Folding Seat for Adults up to 400 lb Heavy-Duty Plastic Foldable Stool for Sitting Portable Compact Folding Chair for Home Outdoor Camping Black**neotidy**$22.24**4.5★**▲ 195%**](https://www.amazon.com/dp/B0G3PNB11M) [**Lizhluzh 2026 Upgraded Collapsible Stool with Cushion Portable Folding Stool for Adults Heavy Duty Camping Stools for Outdoor Camping Travel Hiking Fishing Adujstable Folding Chair FootrestBlack**Lizhluzh**$25.23**4.1★**▲ 192%**](https://www.amazon.com/dp/B0FFSKBW26)
**~~View all trending →~~**
## **What buyers say about folding stool chair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**19%
*“Feels sturdy”*
**Ease Of Use**11%
*“Convenient and easy”*
**Quality-Overall**8%
*“AWESOME QUALITY”*
**Weight Light**7%
*“Lightweight and easy to use”*
**Portability**7%
*“Nice and portable”*
**Comfort-Overall**5%
*“Comfortable and sturdy”*
**Value For Money**4%
*“Excellent value for money”*
**Advertised Vs Actual Product**4%
*“Exactly as pictured”*
**Cushion**4%
*“The seat is cushioned”*
**Durability**3%
*“Very durable”*
### **What buyers complain about **
**Durability**21%
*“Breaks easily”*
**Size-Overall**10%
*“Too short”*
**Strength**8%
*“NOT sturdy”*
**Ease Of Use**7%
*“Difficult to open”*
**Quality-Overall**7%
*“The quality is very low”*
**Height**3%
*“Not super tall”*
**Cushion**2%
*“No cushion”*
**Comfort-Overall**2%
*“not comfortable seating however”*
**Value For Money**2%
*“Maybe a little pricey”*
**Weight Heavy**2%
*“quite bulky and heavy”*
### **Top return reasons **
**Size-Overall**25%
**Height**12%
**Weight Heavy**9%
**Strength**6%
**Ease Of Use**6%
**Advertised Vs Actual Product**5%
**Comfort-Overall**5%
**Defective Material/Parts**4%
**Mechanism Issues**4%
**Durability**3%
## **Common questions**
- **Is folding stool chair profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 64 tracked products. 12 of 20 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the folding stool chair niche?**
- 40 brands and 52 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in folding stool chair?**
- Top complaints mined from reviews: Durability, Size-Overall, Strength. The return rate is 3.3%.
- **When does demand for folding stool chair peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the folding stool chair niche?**
- Listings span $10.05–$90.38; the average listing price is $31.70 (sweet spot $15–$100). The average incumbent carries 4,092 reviews — the moat a new listing must climb.
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