---
title: "Folding Bench — $457K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/folding-bench"
last_updated: "2026-07-21T17:41:05.245Z"
locale: en
meta:
description: "Niche score 46/100 · $457K/yr market · 467K searches/yr · $61.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $457K/yr market · 467K searches/yr · $61.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Folding Bench — $457K/yr Amazon US Niche (2026) - Flapen"
---
# **folding bench**
**Skip it**
A concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Market size 58Growth 49Conversion 20Competition 18Returns 82Price range 95Avg price 89Brand share 30Review moat 47Quality gap 22
**Price range**
**Incredible****$40.15–$98.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$61.95**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 6% kills the launch gate
**Market size**
**Good****$457K**
$457K/yr · 467K searches
**Growth**
**Okay****+19.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,849**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, folding bench is a $457K/yr Amazon United States market (467K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **folding bench market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$620K–$774K**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**8%**
- YOLEO52% - VINGLI15% - Amazon Basics9% - HEMERIS6% - VEVOR5% - Garvee5% - Open — no brand owns it (2 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.0% search growth over the last 90 days.
15K10KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/folding-bench/trend)
## **Top folding bench search terms**
- **folding bench**129K/yr+17.4%0.9% conv. - **foldable bench**87K/yr+3.1%1.0% conv. - **plastic bench**31K/yr+42.1%0.3% conv. - **portable bench**33K/yr+4.5%0.6% conv. - **folding bench seat**33K/yr+7.2%1.4% conv. - **soccer benches for team**22K/yr+16.5%0.2% conv. - **lifetime bench**13K/yr+75.3%1.6% conv. - **team bench**17K/yr+11.1%0.1% conv. - **folding benches**13K/yr+62.9%1.7% conv. - **collapsible bench**14K/yr+20.8%0.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/folding-bench/search-terms)
## **Top folding bench products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$69K30%$137K45%$206K60%$274K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YOLEO Adjustable Weight Bench for Home Gym ASTM-Certified 827LBS 98% Pre-Assembled Foldable Gym Bench with 84 Positions Incline Decline Flat Wider Seat**YOLEO**$77.80**4.6★8,924 rev](https://www.amazon.com/dp/B099JZT1WR) [2**VINGLI 6 feet Plastic Folding Bench Portable in/Outdoor Picnic Party Camping Dining Seat Garden Soccer Multipurpose Entertaining Activities Smooth HDPE Tabletop (2 White 6ft)**VINGLI**$71.61**4.6★1,181 rev](https://www.amazon.com/dp/B098QBWX2X) [3**HEMERIS Foldable Flat Bench 43 Inch 2.4 Inch Thick Pad Adjustable Weight Bench 660 LBS Workout Bench Press Exercise Equipment for Home Gym Strength Weight Training(Black)**HEMERIS**$98.95**4.7★21 rev](https://www.amazon.com/dp/B0G4TSBT8V) [4**VEVOR Plastic Folding Bench 6ft Portable Folding Bench Smooth High Density Polyethylene Waterproof Outdoor Bench Picnic Camping Table with Handle for Garden Soccer Playtime White (2 Pack)**VEVOR**$65.64**4.4★149 rev](https://www.amazon.com/dp/B0D9K5165C) [5**Garvee 6FT Folding Bench 2 Pack Plastic Portable Folding Bench Seat with Carry Handle & Lock for in/Outdoor Activities Picnic Soccer Caming Dining Seat White**Garvee**$67.24**4.9★46 rev](https://www.amazon.com/dp/B0GJ5576H9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Garvee 6FT Folding Bench 2 Pack Plastic Portable Folding Bench Seat with Carry Handle & Lock for in/Outdoor Activities Picnic Soccer Caming Dining Seat White**Garvee**$67.24**46 rev5mo ago](https://www.amazon.com/dp/B0GJ5576H9) [**HEMERIS Foldable Flat Bench 43 Inch 2.4 Inch Thick Pad Adjustable Weight Bench 660 LBS Workout Bench Press Exercise Equipment for Home Gym Strength Weight Training(Black)**HEMERIS**$98.95**21 rev7mo ago](https://www.amazon.com/dp/B0G4TSBT8V) [**Amazon Basics 6ft Foldable Bench for Indoor & Outdoor Use with Carrying Handle White**Amazon Basics**$47.17**128 rev1y ago](https://www.amazon.com/dp/B0DKWXVJWQ) [**Amazon Basics 6ft Folding Bench for Indoor & Outdoor Use with Carrying Handle Black**Amazon Basics**$45.41**128 rev1y ago](https://www.amazon.com/dp/B0DKX5JWH2) [**VEVOR Plastic Folding Bench 6ft Portable Folding Bench Smooth High Density Polyethylene Waterproof Outdoor Bench Picnic Camping Table with Handle for Garden Soccer Playtime White (2 Pack)**VEVOR**$65.64**149 rev2y ago](https://www.amazon.com/dp/B0D9K5165C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VINGLI 4 feet Plastic Folding Bench Portable in/Outdoor Picnic Party Camping Dining Seat Garden Soccer Multipurpose Entertaining Activities Smooth HDPE Tabletop (2 White 4ft)**VINGLI**$55.57**4.6★**▲ 95%**](https://www.amazon.com/dp/B0GSZZ61V3) [**YOLEO Adjustable Weight Bench for Home Gym ASTM-Certified 827LBS 98% Pre-Assembled Foldable Gym Bench with 84 Positions Incline Decline Flat Wider Seat**YOLEO**$77.80**4.6★**▲ 79%**](https://www.amazon.com/dp/B099JZT1WR) [**Garvee 6FT Folding Bench 2 Pack Plastic Portable Folding Bench Seat with Carry Handle & Lock for in/Outdoor Activities Picnic Soccer Caming Dining Seat White**Garvee**$67.24**4.9★**▲ 78%**](https://www.amazon.com/dp/B0GJ5576H9) [**HEMERIS Foldable Flat Bench 43 Inch 2.4 Inch Thick Pad Adjustable Weight Bench 660 LBS Workout Bench Press Exercise Equipment for Home Gym Strength Weight Training(Black)**HEMERIS**$98.95**4.7★**▲ 55%**](https://www.amazon.com/dp/B0G4TSBT8V) [**VEVOR Plastic Folding Bench 6ft Portable Folding Bench Smooth High Density Polyethylene Waterproof Outdoor Bench Picnic Camping Table with Handle for Garden Soccer Playtime White (2 Pack)**VEVOR**$65.64**4.4★**— 5%**](https://www.amazon.com/dp/B0D9K5165C)
**~~View all trending →~~**
## **What buyers say about folding bench**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The build quality is impressive”*
**Value For Money**15%
*“Worth it”*
**Exercise/Sports Suitability**6%
*“Very easy to adjust for different exercises”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Use**5%
*“Easy to Use”*
**Adjustability/Rotatability/Reclining**5%
*“Easy to adjust”*
**Size-Overall**4%
*“Perfect size”*
**Weight Light**4%
*“Its nice and light and easy to move around,”*
**Durability**4%
*“it is holding up well”*
**Balance/Stability**3%
*“It is really sturdy and stable”*
### **What buyers complain about **
**Size-Overall**17%
*“Really big”*
**Strength**11%
*“This is the weakest”*
**Quality-Overall**7%
*“Cheaply made”*
**Balance/Stability**6%
*“Mine has some wobble”*
**Durability**4%
*“Broken”*
**Assembly/Installation**4%
*“Could not assemble”*
**Cushion**3%
*“the padding is flimsy”*
**Flexibility**2%
*“The middle does tend bend a little bit when setting up to perform certain exercises”*
**Comfort-Overall**2%
*“overall nice bench just a little uncomfortable”*
**Ease Of Use**2%
*“we couldnt use”*
### **Top return reasons **
**Size-Overall**24%
**Value For Money**13%
**Strength**9%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**7%
**Balance/Stability**7%
**Quality-Overall**4%
**Assembly/Installation**3%
**Cushion**3%
**Comfort-Overall**2%
## **Common questions**
- **Is folding bench profitable to sell on Amazon United States?**
- The niche generates $457K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +19.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the folding bench niche?**
- 8 brands and 37 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in folding bench?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.6%.
- **When does demand for folding bench peak?**
- Demand peaks in Sep; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the folding bench niche?**
- Listings span $40.15–$98.95; the average listing price is $61.95 (sweet spot $15–$100). The average incumbent carries 1,849 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 64 [**swim belt**](https://flapen.com/research/us/sports-outdoors/swim-belt)$291K/yr+177.3%**Worth a look**- 64 [**argentina jersey 2026 world cup**](https://flapen.com/research/us/sports-outdoors/argentina-jersey-2026-world-cup)$82K/yr>1,000%**Worth a look**- 64 [**slingshot**](https://flapen.com/research/us/sports-outdoors/slingshot)$3.5M/yr+36.6%**Launch it**- 64 [**resistance bands for working out**](https://flapen.com/research/us/sports-outdoors/resistance-bands-for-working-out)$20.3M/yr-2.0%**Worth a look**- 65 [**germany soccer jersey**](https://flapen.com/research/us/sports-outdoors/germany-soccer-jersey)$182K/yr>1,000%**Worth a look**- 65 [**swim bar**](https://flapen.com/research/us/sports-outdoors/swim-bar)$34K/yr+304.9%**Worth a look**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)