---
title: "Reviews — foam - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/foam/reviews"
last_updated: "2026-07-21T20:11:12.487Z"
locale: en
meta:
  description: "Niche score 51/100 · $1.6M/yr market · 2.8M searches/yr · $24.72 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $1.6M/yr market · 2.8M searches/yr · $24.72 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — foam - Flapen"
---

# **foam**

**Worth a look**

Shows a sweet-spot price point ($24.72 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 89Growth 29Conversion 30Competition 42Returns 70Price range 80Avg price 95Brand share 47Review moat 25Quality gap 24

**Avg price**

**Incredible****$24.72**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.6M**

$1.6M/yr · 2.8M searches

**Price range**

**Great****$6.41–$53.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+3.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,247.05**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality