---
title: "Foam — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/foam"
last_updated: "2026-07-21T15:50:36.413Z"
locale: en
meta:
description: "Niche score 51/100 · $1.6M/yr market · 2.8M searches/yr · $24.72 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $1.6M/yr market · 2.8M searches/yr · $24.72 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Foam — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **foam**
**Worth a look**
Shows a sweet-spot price point ($24.72 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 89Growth 29Conversion 30Competition 42Returns 70Price range 80Avg price 95Brand share 47Review moat 25Quality gap 24
**Avg price**
**Incredible****$24.72**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.6M**
$1.6M/yr · 2.8M searches
**Price range**
**Great****$6.41–$53.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.2%**
return rate — above 6% kills the launch gate
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+3.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,247.05**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, foam is a $1.6M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.5M–$2.0M**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 97%
**Open market**
**20%**
- ProsourceFit36% - GoTo Foam18% - FOAMYFOAM13% - YIENFBEV5% - MEARCOOH5% - Coaseb4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.
60K40K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/foam/trend)
## **Top foam search terms**
- **foam**898K/yr-5.3%0.7% conv. - **upholstery foam**277K/yr+4.3%1.5% conv. - **foam pad**217K/yr+18.2%0.7% conv. - **high density foam**160K/yr+12.8%0.8% conv. - **craft foam**187K/yr+2.2%1.2% conv. - **foam sheets**187K/yr-1.6%1.8% conv. - **foam padding**172K/yr+3.4%1.0% conv. - **foam cushion**89K/yr+25.2%0.6% conv. - **cushion foam**74K/yr+11.2%1.0% conv. - **polyurethane foam**73K/yr-0.8%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/foam/search-terms)
## **Top foam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$165K20%$330K30%$495K40%$660K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue**ProsourceFit**$23.65**4.8★16,908 rev](https://www.amazon.com/dp/B07664K1CW) [2**GoTo Foam 1 Height x 24 Width x 72 Length 44ILD (Firm) Upholstery Cushion Made in USA**GoTo Foam**$19.94**4.6★16,641 rev](https://www.amazon.com/dp/B07S6ZY5J9) [3**GoTo Foam 2 Height x 24 Width x 72 Length 43ILD (Firm) Upholstery Cushion Made in USA**GoTo Foam**$26.65**4.6★16,641 rev](https://www.amazon.com/dp/B07S7YXD92) [4**FOAMYFOAM High Density 1 inch Thick 24 inch Wide 72 inch Long Upholstery Foam Cushion Replacement**FOAMYFOAM**$19.94**4.6★426 rev](https://www.amazon.com/dp/B0BRR3LYXP) [5**ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Black**ProsourceFit**$24.35**4.8★16,908 rev](https://www.amazon.com/dp/B0766565HG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Polyurethane Foam Padding 4 PCS 16 x 12 x 0.5 Inch Black Soft Cuttable Packing Foam Inserts for Cases Furniture Automotive and Packaging**FENYUAN**$14.91**104 rev8mo ago](https://www.amazon.com/dp/B0G1HBTDFS) [**SmartFoam HD Custom Cut Foam for Mattresses & Cushions High Density Upholstery Foam for DIY Projects Beds & Sofas Premium Free Choice of Comfort Levels (Medium or Firm)**SmartFoam**$45.41**69 rev9mo ago](https://www.amazon.com/dp/B0FRCTF28X) [**Professional Balance Pad Nonslip Foam Exercise Balance Pad Cushion for Physical Therapy Foam Balance Mat for Exercise Yoga Fitness Stability Training and Stretching (Blue 15.7 * 13.0 * 2in)**Hshbxd**$21.97**81 rev11mo ago](https://www.amazon.com/dp/B0FJX5QTS5) [**FoamTouch High Density Upholstery Foam (1 x 24 x 72) 1.79LB Density-45LB ILD Made in USA Ideal for Couch Cusions Chair Cushions Bench Cushions and Varity of Upholstery Projects**FoamTouch**$20.20**371 rev1y ago](https://www.amazon.com/dp/B0DQXC46NQ) [**Black Polyurethane Foam Inserts for Cases 2 Pcs 16 x 12 x 1 Inch Cuttable Packing Padding for Tool Box Camera Crafts and Storage**YIENFBEV**$14.40**413 rev1y ago](https://www.amazon.com/dp/B0DNYMRM2V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Professional Balance Pad Nonslip Foam Exercise Balance Pad Cushion for Physical Therapy Foam Balance Mat for Exercise Yoga Fitness Stability Training and Stretching (Blue 15.7 * 13.0 * 2in)**Hshbxd**$21.97**4.8★**▲ 181%**](https://www.amazon.com/dp/B0FJX5QTS5) [**Polyurethane Foam Padding 4 PCS 16 x 12 x 0.5 Inch Black Soft Cuttable Packing Foam Inserts for Cases Furniture Automotive and Packaging**FENYUAN**$14.91**4.5★**▲ 148%**](https://www.amazon.com/dp/B0G1HBTDFS) [**AK Trading CO. AK-Trading Upholstery High Density 4 Height x 24 Width x 72 Length-Home or Commercial Use Seat Replacement Cushion-Made in USA Foam (FOAM-HD-4x24x72)**AK TRADING CO.**$45.57**4.6★**▲ 92%**](https://www.amazon.com/dp/B078SHJQWH) [**ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue**ProsourceFit**$23.65**4.8★**▲ 91%**](https://www.amazon.com/dp/B07664K1CW) [**ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Black**ProsourceFit**$24.35**4.8★**▲ 51%**](https://www.amazon.com/dp/B0766565HG)
**~~View all trending →~~**
## **What buyers say about foam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Good density and quality”*
**Advertised Vs Actual Product**11%
*“Exactly as described”*
**Size-Overall**10%
*“Fit like a charm”*
**Foam**8%
*“Excellent cushion foam”*
**Cushion**8%
*“Great cushion”*
**Comfort-Overall**5%
*“Very comfortable”*
**Value For Money**4%
*“Great value for the price”*
**Balance/Stability**3%
*“Good for balance”*
**Thickness**3%
*“Nice thickness”*
**Durability**3%
*“feels durable”*
### **What buyers complain about **
**Thickness**12%
*“It is not 2 inch thick”*
**Size-Overall**11%
*“Too small”*
**Value For Money**9%
*“too expensive”*
**Cushion**5%
*“already getting pretty uncomfortable from flattened cushions”*
**Advertised Vs Actual Product**5%
*“Not As Advertised”*
**Ease Of Use**4%
*“Extremely difficult to cut”*
**Stretchability/Expandability/Elasticity**4%
*“Edges didn't fully expand”*
**Quality-Overall**3%
*“Expensive garbage”*
**Hard Feel**3%
*“It is hard”*
**Balance/Stability**2%
*“At first, my balance was a bit wobbly”*
### **Top return reasons **
**Size-Overall**33%
**Cushion**11%
**Thickness**10%
**Advertised Vs Actual Product**8%
**Value For Money**5%
**Balance/Stability**5%
**Thin**5%
**Material Quality**4%
**Functionality-Overall**3%
**Quality-Overall**2%
## **Common questions**
- **Is foam profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the foam niche?**
- 15 brands and 17 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in foam?**
- Top complaints mined from reviews: Thickness, Size-Overall, Value For Money. The return rate is 2.2%.
- **When does demand for foam peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the foam niche?**
- Listings span $6.41–$53.51; the average listing price is $24.72 (sweet spot $15–$100). The average incumbent carries 4,247 reviews — the moat a new listing must climb.
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