---
title: "Foam Board — $666K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/foam-board"
last_updated: "2026-07-21T20:56:32.044Z"
locale: en
meta:
description: "Niche score 35/100 · $666K/yr market · 1.3M searches/yr · $21.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $666K/yr market · 1.3M searches/yr · $21.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foam Board — $666K/yr Amazon US Niche (2026) - Flapen"
---
# **foam board**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 67Growth 22Conversion 30Competition 0Returns 64Price range 78Avg price 90Brand share 0Review moat 29Quality gap 28
**Avg price**
**Great****$21.00**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.42–$35.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$666K**
$666K/yr · 1.3M searches
**Returns**
**Good****2.4%**
return rate — above 6% kills the launch gate
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,641.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, foam board is a $666K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam board market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$630K–$840K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#5**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- ProsourceFit71% - BENECREAT11% - EPHECH8% - AYAYGD6% - AIKUPNEY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.
35K25KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/foam-board/trend)
## **Top foam board search terms**
- **foam board**785K/yr-6.4%0.9% conv. - **foam core board**76K/yr-4.4%1.1% conv. - **foam poster board**75K/yr+0.3%1.1% conv. - **foam boards**64K/yr-2.0%0.7% conv. - **white foam board**43K/yr+5.5%1.6% conv. - **foam core**43K/yr-11.8%1.3% conv. - **large foam board**37K/yr-2.9%0.2% conv. - **thick poster board**33K/yr-12.1%0.4% conv. - **thick foam board**21K/yr+11.3%0.1% conv. - **foamboard**20K/yr+5.8%0.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/foam-board/search-terms)
## **Top foam board products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$133K40%$266K60%$400K80%$533K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue**ProsourceFit**$23.65**4.8★16,908 rev](https://www.amazon.com/dp/B07664K1CW) [2**BENECREAT 5 Sheets 3mm White Foam Boards 11.8x7.8inch Rectangle Foam PVC Sheet Poster Board Mount Board for Mounting Crafts Modelling Art Display School Projects**BENECREAT**$9.42**4.4★522 rev](https://www.amazon.com/dp/B08M3FYVYW) [3**20 Pack White Foam Board 12 x 16.5 3/16 Thickness Foam Core Baking Board for Projects A3 Polystyrene Mat Board Poster Foam Board Sheets for Art Crafts Presentation Wedding School Projects**EPHECH**$19.59**4.4★336 rev](https://www.amazon.com/dp/B09PNWKD6J) [4**15 Pack White Foam Board for Projects 12 x 16.5Inch Foam Core Baking Board Mat Board Center 3/16Inch Thick Polystyrene Foam Sheet for School Presentation Signage & Art Crafting**AYAYGD**$16.87**4.6★196 rev](https://www.amazon.com/dp/B0BS6KVZZY) [5**3 Pack White Foam Board 24x36 0.23 Thick Foam Core Board for Projects White Poster Board for Painting Displaying and Craft Projects**AIKUPNEY**$35.45**4.7★246 rev](https://www.amazon.com/dp/B0D1MPYQB7)
### **Newest**
by launch date
[**3 Pack White Foam Board 24x36 0.23 Thick Foam Core Board for Projects White Poster Board for Painting Displaying and Craft Projects**AIKUPNEY**$35.45**246 rev2y ago](https://www.amazon.com/dp/B0D1MPYQB7) [**15 Pack White Foam Board for Projects 12 x 16.5Inch Foam Core Baking Board Mat Board Center 3/16Inch Thick Polystyrene Foam Sheet for School Presentation Signage & Art Crafting**AYAYGD**$16.87**196 rev3y ago](https://www.amazon.com/dp/B0BS6KVZZY) [**20 Pack White Foam Board 12 x 16.5 3/16 Thickness Foam Core Baking Board for Projects A3 Polystyrene Mat Board Poster Foam Board Sheets for Art Crafts Presentation Wedding School Projects**EPHECH**$19.59**336 rev4y ago](https://www.amazon.com/dp/B09PNWKD6J) [**BENECREAT 5 Sheets 3mm White Foam Boards 11.8x7.8inch Rectangle Foam PVC Sheet Poster Board Mount Board for Mounting Crafts Modelling Art Display School Projects**BENECREAT**$9.42**522 rev5y ago](https://www.amazon.com/dp/B08M3FYVYW) [**ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue**ProsourceFit**$23.65**16,908 rev8y ago](https://www.amazon.com/dp/B07664K1CW)
### **Trending**
90-day click momentum
[**ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue**ProsourceFit**$23.65**4.8★**▲ 59%**](https://www.amazon.com/dp/B07664K1CW) [**15 Pack White Foam Board for Projects 12 x 16.5Inch Foam Core Baking Board Mat Board Center 3/16Inch Thick Polystyrene Foam Sheet for School Presentation Signage & Art Crafting**AYAYGD**$16.87**4.6★**▼ 23%**](https://www.amazon.com/dp/B0BS6KVZZY) [**20 Pack White Foam Board 12 x 16.5 3/16 Thickness Foam Core Baking Board for Projects A3 Polystyrene Mat Board Poster Foam Board Sheets for Art Crafts Presentation Wedding School Projects**EPHECH**$19.59**4.4★**▼ 46%**](https://www.amazon.com/dp/B09PNWKD6J) [**3 Pack White Foam Board 24x36 0.23 Thick Foam Core Board for Projects White Poster Board for Painting Displaying and Craft Projects**AIKUPNEY**$35.45**4.7★**▼ 48%**](https://www.amazon.com/dp/B0D1MPYQB7) [**BENECREAT 5 Sheets 3mm White Foam Boards 11.8x7.8inch Rectangle Foam PVC Sheet Poster Board Mount Board for Mounting Crafts Modelling Art Display School Projects**BENECREAT**$9.42**4.4★**▼ 56%**](https://www.amazon.com/dp/B08M3FYVYW)
## **What buyers say about foam board**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Balance/Stability**19%
*“Good for balance”*
**Quality-Overall**16%
*“it seems well made”*
**Advertised Vs Actual Product**8%
*“Just as described”*
**Thickness**6%
*“Good thickness”*
**Cushion**5%
*“Wonderful cushion”*
**Value For Money**5%
*“Affordable”*
**Durability**5%
*“Durable, good value”*
**Size-Overall**4%
*“Great size”*
**Material Quality**3%
*“Perfect material for building anything”*
**Soft Feel**3%
*“Sturdy and soft”*
### **What buyers complain about **
**Advertised Vs Actual Product**9%
*“The title is both deceptive and accurate”*
**Paper Quality**8%
*“I just wish there was a way to peel off the paper backing so I can carve it”*
**Thickness**6%
*“Thick”*
**Value For Money**6%
*“I've struggled to find low priced”*
**Durability**5%
*“Easy to Break”*
**Foam**5%
*“When the foam boards arrived they were dented the corners were bent- couldn't return as I need them right away - disappointed”*
**Size-Overall**4%
*“Not really 12 x 16.5”*
**Portability**3%
*“won't travel well”*
**Weight Light**3%
*“Little lighter than I expected”*
**Shape/Style**3%
*“edges are not perfect”*
### **Top return reasons **
**Size-Overall**58%
**Balance/Stability**6%
**Thickness**5%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Foam**4%
**Material Quality**2%
**Color**2%
**Thin**2%
**Functionality-Overall**2%
## **Common questions**
- **Is foam board profitable to sell on Amazon United States?**
- The niche generates $666K/yr across 5 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (35/100).
- **How competitive is the foam board niche?**
- 5 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in foam board?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Paper Quality, Thickness. The return rate is 2.4%.
- **When does demand for foam board peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the foam board niche?**
- Listings span $9.42–$35.45; the average listing price is $21.00 (sweet spot $15–$100). The average incumbent carries 3,642 reviews — the moat a new listing must climb.
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