---
title: "Flyers — $11K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/flyers"
last_updated: "2026-08-12T07:22:35.846Z"
locale: en
meta:
description: "Amazon product research for flyers: $11K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for flyers: $11K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Flyers — $11K/mo Amazon US Product Research (2026)"
---
# **Flyers**
**Worth a look**
Shows a sweet-spot price point ($30.55 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 30Growth 77Conversion 14Competition 75Returns 86Price range 90Avg price 95Brand share 57Review moat 90Quality gap 37
**Avg price**
**Incredible****$30.55**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****202.58**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$12.12–$56.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+64.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$135K**
$135K/yr · 381K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
## **Is flyers profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, flyers is a $135K/yr Amazon United States market (381K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flyers market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$153K–$183K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#4,886**
- **Page quality**
- **0%**
- **Prime**
- **49%**
- **Sponsored**
- **58%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **170 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**71%**
Top 20: 97%
**Top-5 click share**
**40%**
Top 20: 82%
**Open market**
**25%**
- AMERICAN NEEDLE44% - Reebok12% - YEEHAW6% - Bunny Badges4% - 474% - Green Biscuit4%
## **flyers demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +64.5% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Dec · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/flyers/trend)
## **Top flyers search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **flyers**92K/yr+98.3%0.2% conv. - **philadelphia flyers**86K/yr+61.3%0.2% conv. - **flyers hat**52K/yr+96.7%1.3% conv. - **flyer**26K/yr+68.8%0.1% conv. - **philadelphia flyers hat**22K/yr+82.8%1.0% conv. - **flyers for business**19K/yr+35.1%0.7% conv. - **custom flyers**12K/yr+26.0%0.4% conv. - **flyers merch**22K/yr+16.9%0.3% conv. - **custom flyers for business**7K/yr+21.9%0.5% conv. - **business flyers**6K/yr+22.5%0.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/flyers/search-terms)
## **Top flyers products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AMERICAN NEEDLE Philadelphia Flyers Unisex Blue Line Officially Licensed NHL National Hockey League Team Baseball Hat Adjustable Buckle Strap Dad Cap (40742B-PHF-BLK)**AMERICAN NEEDLE**$28.31**4.7★2,427 rev](https://www.amazon.com/dp/B086H9B2XM) [2**NHL Philadelphia Flyers Winter Classic Structured Flex Fit Hat Black Small/Medium**Reebok**$27.21**4.4★93 rev](https://www.amazon.com/dp/B0069BLY6S) [3**AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap (Philadelphia Flyers (Black/Stone))**AMERICAN NEEDLE**$36.95**4.7★53 rev](https://www.amazon.com/dp/B0CKFJ6JDJ) [4**AMERICAN NEEDLE Officially Licensed NHL Philadelphia Flyers Team Hat Embroidered Logo Flat Brim Snapback Black/Orange**AMERICAN NEEDLE**$36.14**4.5★144 rev](https://www.amazon.com/dp/B0B5YHMY7B) [5**American Needle United Slouch NHL Team Casual Dad Hat Philadelphia Flyers Ivory/Black (43572A-PHF)**AMERICAN NEEDLE**$37.16**4.6★120 rev](https://www.amazon.com/dp/B0CKFG6V21)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cimpress Custom Flyers Printed with Logo or Design 4x6 inch Postcard Size Pack of 100 Personalized Glossy Flyers Double Sided Portrait Format for Menus Events Schools or Office**Cimpress**$35.99**10 rev10mo ago](https://www.amazon.com/dp/B0FS2FSL36) [**Paramount Outdoors Fly Fishing Rodeo Streamer Cowboy Fly Fishing Hat for Men**Paramount Outdoors**$34.92**31 rev10mo ago](https://www.amazon.com/dp/B0FQXM3Q3F) [**Custom Printed Flyers Personalized Flyer Business Flyers Marketing Flyers Handout Flyers Custom Printed Pamphlets Real Estate Flyers Event Flyers Promotional Flyer Presentation Flyer**PWEngraving**$41.70**2 rev10mo ago](https://www.amazon.com/dp/B0FPDQQTF7) [**American Needle Philadelphia Flyers NHL Blue Line Tonal Adjustable Dad Cap Hat (Black)**AMERICAN NEEDLE**$32.51**7 rev11mo ago](https://www.amazon.com/dp/B0FL8LCJDV) [**YEEHAW Custom Flyers 500/1000/2000 Bulk Printed Promotional Business Flyers with Your Photo Logo Text Full Color Marketing Handouts for Business Events Menus A4 (11x8) A5 (8x5.5) A6 (5.5x4)**YEEHAW**$56.60**34 rev1y ago](https://www.amazon.com/dp/B0FH4P23WY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**47 MLB Natural Script Team Color Wordmark Logo Clean Up Adjustable Hat Cap Adult One Size - Philadelphia Phillies - Natural**47**$36.68**4.7★**▲ 71%**](https://www.amazon.com/dp/B0CY2YXP7R) [**NHL Philadelphia Flyers 2012 Draft Hat Grey SM/MD**Reebok**$29.97**4.4★**▲ 70%**](https://www.amazon.com/dp/B007KPD8VQ) [**KR Flyer Lite Slate/Black 8**KR Strikeforce**$45.24**4.5★**▲ 58%**](https://www.amazon.com/dp/B07LFGQ3YR) [**Paramount Outdoors Fly Fishing Rodeo Streamer Cowboy Fly Fishing Hat for Men**Paramount Outdoors**$34.92**4.6★**▲ 58%**](https://www.amazon.com/dp/B0FQXM3Q3F) [**AMERICAN NEEDLE Philadelphia Flyers NHL National Hockey League Team Terrain Knit Beanie Cap Black (24010A-PHF-BLK)**AMERICAN NEEDLE**$26.79**4.6★**▲ 53%**](https://www.amazon.com/dp/B0D6HNZRFC)
**~~View all trending →~~**
## **What reviews say buyers love and hate about flyers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“The quality was vibrant”*
**Paper Quality**11%
*“This paper is great”*
**Print Quality**11%
*“the print looks amazing just what I wanted”*
**Size-Overall**8%
*“Fits perfect”*
**Value For Money**8%
*“Definetly worth the price for sure”*
**Color**4%
*“The Color is so beautiful”*
**Design-Overall**3%
*“design is absolutely amazing”*
**Advertised Vs Actual Product**3%
*“Much better than what I even hoped for”*
**Comfort-Overall**3%
*“comfortable”*
**Paper Brightness**2%
*“The paper was glossy”*
### **What buyers complain about **
**Quality-Overall**23%
*“Poor Quality”*
**Paper Quality**16%
*“I purchased this item to create greeting cards, however, this paper is a little thinner than I expected”*
**Strength**8%
*“flimsy”*
**Advertised Vs Actual Product**5%
*“My disappointment was with the fact that despite being advertised as instant dry”*
**Material Quality**4%
*“not flyers material”*
**Smudge Resistance**3%
*“it still smudged”*
**Dry/Empty Ink**3%
*“Ink doesn't dry”*
**Functionality-Overall**3%
*“it just did not work for me”*
**Print Quality**3%
*“But printing was a whole different story”*
**Comfort-Overall**3%
*“One star off for not the most comfortable material”*
### **Top return reasons **
**Size-Overall**29%
**Paper Quality**14%
**Advertised Vs Actual Product**7%
**Compatibility-Overall**6%
**Functionality-Overall**6%
**Value For Money**5%
**Paper Brightness**5%
**Shape/Style**3%
**Print Quality**3%
**Thin**2%
## **Common flyers questions**
- **Is flyers profitable to sell on Amazon United States?**
- The niche generates $135K/yr across 43 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +64.5%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the flyers niche?**
- 24 brands and 36 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in flyers?**
- Top complaints mined from reviews: Quality-Overall, Paper Quality, Strength. The return rate is 1.5%.
- **When does demand for flyers peak?**
- Demand peaks in Apr–May–Dec; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the flyers niche?**
- Listings span $12.12–$56.60; the average listing price is $30.55 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
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