---
title: "Fitness Journal — $442K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/fitness-journal"
last_updated: "2026-07-21T19:40:12.481Z"
locale: en
meta:
description: "Niche score 48/100 · $442K/yr market · 960K searches/yr · $13.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $442K/yr market · 960K searches/yr · $13.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fitness Journal — $442K/yr Amazon US Niche (2026) - Flapen"
---
# **fitness journal**
**Skip it**
Soft demand (-24.6% this quarter) — this niche doesn't clear our bar today.
Market size 57Growth 13Conversion 44Competition 50Returns 88Price range 62Avg price 60Brand share 55Review moat 48Quality gap 27
**Returns**
**Great****1.4%**
return rate — above 6% kills the launch gate
**Price range**
**Good****$6.31–$29.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.22**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$442K**
$442K/yr · 960K searches
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,697.41**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-24.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fitness journal is a $442K/yr Amazon United States market (960K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fitness journal market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$397K–$529K**
- units × avg price
- **Launch success**
- **17%**
- 1 of 6 new (360d)
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**23%**
- Taja29% - SUNEE17% - ZICOTO12% - Gymreapers7% - Guirnd7% - FL FITNESS LOGBOOK6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/fitness-journal/trend)
## **Top fitness journal search terms**
- **workout journal**174K/yr-23.3%2.7% conv. - **fitness journal**146K/yr-27.4%1.6% conv. - **workout log book**63K/yr-16.1%3.5% conv. - **workout planner**53K/yr-30.6%1.6% conv. - **workout book**46K/yr-20.8%2.1% conv. - **workout journal for women**53K/yr-32.0%2.3% conv. - **fitness journal for women**57K/yr-35.0%1.3% conv. - **fitness planner**59K/yr-35.2%0.9% conv. - **workout log**39K/yr-21.4%2.5% conv. - **workout notebook**32K/yr-10.3%3.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/fitness-journal/search-terms)
## **Top fitness journal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$44K20%$88K30%$132K40%$177K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fitness Workout Journal for Women & Men A5(5.5 x 8.2) Workout Log Book Planner for Tracking Progress and Achieving Your Wellness Goals - Green**Taja**$8.17**4.6★2,217 rev](https://www.amazon.com/dp/B0CRKQRM4Z) [2**Fitness Journal Workout Planner for Women & Men A5 (6.4 x 8.3) Workout Journal Log Book Planner Gift for Track Gym Essentials Home Workouts Track Progress Achieve Wellness Goals Black**SUNEE**$8.47**4.6★571 rev](https://www.amazon.com/dp/B0D73H38M5) [3**ZICOTO Ultimate Workout Journal - Complete Fitness Training Planner for Men and Women - Track PRs Build Muscle & Dominate Your Workouts - Essential Gym Gear Accessories for Serious Weight Lifters**ZICOTO**$11.54**4.7★1,574 rev](https://www.amazon.com/dp/B0CFYCFXWF) [4**Gymreapers Workout Journal For Men & Women Fitness Journal To Track Weight Loss Muscle Gain Gym Exercise & Bodybuilding Progress Fitness Planner Log Book With Calendar To Achieve Wellness Goals**Gymreapers**$19.92**4.8★55 rev](https://www.amazon.com/dp/B0G6Q4HQQL) [5**Guirnd Undated Fitness Workout Journal for Men & Women A5(8.5 x 6.7) Fitness Journal Workout Planner Workout Log Book Planner for Tracking Motivating and Achieving Your Fitness Goals - Black**Guirnd**$6.31**4.6★176 rev](https://www.amazon.com/dp/B0F4R3KBW2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hadley Designs Fitness Journal for Women - Workout Journal for Women Fitness Planner for Woman Workout Log Book Undated Gym Journals & Exercise Journals Gym and Health Notebook Birthday Gifts**Hadley Designs**$10.12**158 rev2mo ago](https://www.amazon.com/dp/B0G8LQ4P7F) [**Gymreapers Workout Journal For Men & Women Fitness Journal To Track Weight Loss Muscle Gain Gym Exercise & Bodybuilding Progress Fitness Planner Log Book With Calendar To Achieve Wellness Goals**Gymreapers**$19.92**55 rev7mo ago](https://www.amazon.com/dp/B0G6Q4HQQL) [**Structurewell Workout Log 16 Week Fitness Tracker Gym Planner and Bodybuilding Journal for Men & Women | Daily Exercise Weightlifting PR Tracking and Training Log (6.25 x 6.25 Matte Black Hardcover)**Structurewell**$25.06**4 rev7mo ago](https://www.amazon.com/dp/B0G4JBDK9B) [**Hadley Designs Fitness Journal for Women - Workout Journal for Women Fitness Planner for Woman Workout Log Book Undated Gym Journals & Exercise Journals Gym and Health Notebook Birthday Gifts**Hadley Designs**$15.22**158 rev8mo ago](https://www.amazon.com/dp/B0DVH69YZV) [**Fitness Planner Workout Journal Undated Gym Workout Log Book 6 x 8.2 Inch Hardcover with Metal Corners Exercise Notebook for Men Women Weight Loss Body Building Home Gym**meDolove**$7.66**168 rev8mo ago](https://www.amazon.com/dp/B0FL6PWNMC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hadley Designs Fitness Journal for Women - Workout Journal for Women Fitness Planner for Woman Workout Log Book Undated Gym Journals & Exercise Journals Gym and Health Notebook Birthday Gifts**Hadley Designs**$10.12**4.4★**▲ 382%**](https://www.amazon.com/dp/B0G8LQ4P7F) [**Structurewell Workout Log 16 Week Fitness Tracker Gym Planner and Bodybuilding Journal for Men & Women | Daily Exercise Weightlifting PR Tracking and Training Log (6.25 x 6.25 Matte Black Hardcover)**Structurewell**$25.06**5.0★**▲ 300%**](https://www.amazon.com/dp/B0G4JBDK9B) [**Fitness Planner Workout Journal Undated Gym Workout Log Book 6 x 8.2 Inch Hardcover with Metal Corners Exercise Notebook for Men Women Weight Loss Body Building Home Gym**meDolove**$7.66**4.6★**▲ 150%**](https://www.amazon.com/dp/B0FL6PWNMC) [**Gymreapers Workout Journal For Men & Women Fitness Journal To Track Weight Loss Muscle Gain Gym Exercise & Bodybuilding Progress Fitness Planner Log Book With Calendar To Achieve Wellness Goals**Gymreapers**$19.92**4.8★**▲ 123%**](https://www.amazon.com/dp/B0G6Q4HQQL) [**Hadley Designs Fitness Journal for Women - Workout Journal for Women Fitness Planner for Woman Workout Log Book Undated Gym Journals & Exercise Journals Gym and Health Notebook Birthday Gifts**Hadley Designs**$15.22**4.4★**▲ 68%**](https://www.amazon.com/dp/B0DVH69YZV)
**~~View all trending →~~**
## **What buyers say about fitness journal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**16%
*“Easy to Use”*
**Quality-Overall**15%
*“Good quality”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Document Organizing/Classification**8%
*“Organized”*
**Value For Money**7%
*“good value”*
**Size-Overall**6%
*“Love the size of it too”*
**Design-Overall**6%
*“The layout was straightforward”*
**Paper Quality**5%
*“The paper is a good thickness”*
**Durability**3%
*“It is durable”*
**Thickness**2%
*“has a thick amount of pages”*
### **What buyers complain about **
**Paper Quality**14%
*“The pages were thin”*
**Thickness**8%
*“The pages were thin”*
**Value For Money**6%
*“These details are why the price by comparison to other journals seems overly high”*
**Document Organizing/Classification**6%
*“just ok, some typos, not organized well”*
**Design-Overall**6%
*“There is a little redundancy in the layout”*
**Quality-Overall**5%
*“Could be a little better quality spine”*
**Color**4%
*“Too many colors”*
**Size-Overall**3%
*“Smaller than I expect”*
**Print Quality**3%
*“Some of the print on the cells make it difficult to read some writing”*
**Instructions/User Manual/Troubleshooting**3%
*“I wish it had directions of how to fill out certain sections”*
### **Top return reasons **
**Size-Overall**27%
**Advertised Vs Actual Product**18%
**Value For Money**10%
**Functionality-Overall**6%
**Design-Overall**6%
**Paper Quality**6%
**Writing Experience**3%
**Print Quality**2%
**Quality-Overall**2%
**Weight Heavy**1%
## **Common questions**
- **Is fitness journal profitable to sell on Amazon United States?**
- The niche generates $442K/yr across 22 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the fitness journal niche?**
- 16 brands and 18 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in fitness journal?**
- Top complaints mined from reviews: Paper Quality, Thickness, Value For Money. The return rate is 1.4%.
- **When does demand for fitness journal peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the fitness journal niche?**
- Listings span $6.31–$29.38; the average listing price is $13.22 (sweet spot $15–$100). The average incumbent carries 1,697 reviews — the moat a new listing must climb.
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