---
title: "Fitbit Zip — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/fitbit-zip"
last_updated: "2026-07-21T19:36:54.113Z"
locale: en
meta:
description: "Niche score 33/100 · $46K/yr market · 18K searches/yr · $105.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $46K/yr market · 18K searches/yr · $105.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fitbit Zip — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **fitbit zip**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 37Conversion 30Competition 4Returns 25Price range 74Avg price 73Brand share 0Review moat 48Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$15.33–$129.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$105.96**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,676.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+9.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****6.1%**
return rate — above 6% kills the launch gate
**Market size**
**Bad****$46K**
$46K/yr · 18K searches
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fitbit zip is a $46K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fitbit zip market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$53K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#683**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **17%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Fitbit91% - U-Trak9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.
600400Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/fitbit-zip/trend)
## **Top fitbit zip products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$9K40%$18K60%$27K80%$36K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fitbit Zip Wireless Activity Tracker Charcoal**Fitbit**$123.27**3.8★820 rev](https://www.amazon.com/dp/B0096NXK7C) [2**3D Pedometer for Walking with Removable Clip and Carabiner Simple Step Counter for Walking Accurate Clip On Step Tracker for Men Women Kids (White)**U-Trak**$15.33**4.0★683 rev](https://www.amazon.com/dp/B0D49LJGFW) [3**Fitbit Zip Wireless Activity Tracker Zip Blue Wireless Activity Tracker One Size (Blue)**Fitbit**$129.43**4.0★3,078 rev](https://www.amazon.com/dp/B0096NXK9K) [4**Fitbit Zip Wireless Activity Tracker Magenta**Fitbit**$121.19**4.0★3,078 rev](https://www.amazon.com/dp/B0095PZHRC) [5**Fitbit Zip Wireless Activity Tracker Blue**Fitbit**$125.31**3.8★1,232 rev](https://www.amazon.com/dp/B0095PZIAI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3D Pedometer for Walking with Removable Clip and Carabiner Simple Step Counter for Walking Accurate Clip On Step Tracker for Men Women Kids (White)**U-Trak**$15.33**683 rev2y ago](https://www.amazon.com/dp/B0D49LJGFW) [**Fitbit Zip Wireless Activity Tracker Zip Blue Wireless Activity Tracker One Size (Blue)**Fitbit**$129.43**3,078 rev13y ago](https://www.amazon.com/dp/B0096NXK9K) [**Fitbit Zip Wireless Activity Tracker Charcoal**Fitbit**$123.27**820 rev13y ago](https://www.amazon.com/dp/B0096NXK7C) [**Fitbit Zip Wireless Activity Tracker Magenta**Fitbit**$121.19**3,078 rev13y ago](https://www.amazon.com/dp/B0095PZHRC) [**Fitbit Zip Wireless Activity Tracker Blue**Fitbit**$125.31**1,232 rev13y ago](https://www.amazon.com/dp/B0095PZIAI)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fitbit Zip Wireless Activity Tracker Blue**Fitbit**$125.31**3.8★**▲ 23%**](https://www.amazon.com/dp/B0095PZIAI) [**Fitbit Zip Wireless Activity Tracker Charcoal**Fitbit**$123.27**3.8★**— 9%**](https://www.amazon.com/dp/B0096NXK7C) [**3D Pedometer for Walking with Removable Clip and Carabiner Simple Step Counter for Walking Accurate Clip On Step Tracker for Men Women Kids (White)**U-Trak**$15.33**4.0★**— 8%**](https://www.amazon.com/dp/B0D49LJGFW) [**Fitbit Zip Wireless Activity Tracker Zip Blue Wireless Activity Tracker One Size (Blue)**Fitbit**$129.43**4.0★**▼ 15%**](https://www.amazon.com/dp/B0096NXK9K) [**Fitbit Zip Wireless Activity Tracker Lime**Fitbit**$121.21**3.9★**▼ 30%**](https://www.amazon.com/dp/B0095PZI2G)
**~~View all trending →~~**
## **What buyers say about fitbit zip**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“good size”*
**Efficiency**14%
*“working well”*
**Portability**14%
*“Works well and convenient having three options to carry”*
**Advertised Vs Actual Product**14%
*“As advertised”*
**Ease Of Use**7%
*“It works and it is very EASY to use”*
**Measurement/Reading Accuracy**7%
*“Great, simple pedometer as described”*
**Quality-Overall**5%
*“So much for good quality devices”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**13%
*“It is hard to get to the online manual for setup and operation”*
**Charging**11%
*“Sadly, this second one too does not stay charged, I am going thru batteries on a weekly basis”*
**Measurement/Reading Accuracy**10%
*“Utterly inaccurate”*
**Defective Material/Parts**10%
*“This item stoped working”*
**Display-Overall**8%
*“It does not show the display all the time”*
**Ease Of Use**8%
*“Using the tool to open the back of the device so the battery can be inserted is very difficult”*
**Connectivity-Overall**8%
*“Will not connect to iPhone”*
**Battery Life**5%
*“Battery lasted 3 days”*
**Functionality-Overall**5%
*“Doesnt work”*
**Product Condition**5%
*“Bought new and got a used product - disappointing”*
### **Top return reasons **
**Functionality-Overall**34%
**Measurement/Reading Accuracy**19%
**Connectivity-Overall**10%
**Compatibility-Overall**9%
**Ease Of Use**4%
**Size-Overall**4%
**Battery Life**2%
**Advertised Vs Actual Product**2%
**Product Condition**2%
**Value For Money**2%
## **Common questions**
- **Is fitbit zip profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 6 tracked products. 90-day search growth is +9.7%. Flapen's verdict: Skip it (33/100).
- **How competitive is the fitbit zip niche?**
- 2 brands and 12 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fitbit zip?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Charging, Measurement/Reading Accuracy. The return rate is 6.1% — above our launch gate.
- **When does demand for fitbit zip peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the fitbit zip niche?**
- Listings span $15.33–$129.43; the average listing price is $105.96 (sweet spot $15–$100). The average incumbent carries 1,677 reviews — the moat a new listing must climb.
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