---
title: "Fishing — $16.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/fishing"
last_updated: "2026-08-12T02:42:07.740Z"
locale: en
meta:
description: "Niche score 62/100 · $16.6M/yr market · 29.9M searches/yr · $42.64 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $16.6M/yr market · 29.9M searches/yr · $42.64 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Fishing — $16.6M/yr Amazon US Niche (2026) - Flapen"
---
# **fishing**
**Launch it**
A $16.6M/yr market growing +74.8% this quarter with returns at 1.3% — clears our launch bar.
Market size 100Growth 81Conversion 16Competition 54Returns 89Price range 60Avg price 95Brand share 31Review moat 43Quality gap 37
**Market size**
**Incredible****$16.6M**
$16.6M/yr · 29.9M searches
**Avg price**
**Incredible****$42.64**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+74.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$7.29–$149.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,204.23**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fishing is a $16.6M/yr Amazon United States market (29.9M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Launch it — 62/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fishing market data**
- **Units sold / yr**
- **300K–400K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$12.8M–$17.1M**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 86%
**Open market**
**12%**
- PLUSINNO59% - KastKing16% - Ghosthorn5% - FONMANG4% - FAGUMA2% - BKK2% - Open — no brand owns it (9 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +74.8% search growth over the last 90 days.
1.5M1.0MSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/fishing/trend)
## **Top fishing search terms**
- **fishing gear**4.4M/yr+55.4%0.4% conv. - **fishing**6.4M/yr+68.5%0.2% conv. - **fishing lures**3.3M/yr+82.3%0.3% conv. - **tackle box**3.0M/yr+72.8%0.5% conv. - **fishing rod**2.7M/yr+77.5%0.1% conv. - **fishing pole**1.9M/yr+116.1%0.2% conv. - **fishing accessories**1.2M/yr+43.8%0.3% conv. - **fishing tackle box**965K/yr+81.9%0.5% conv. - **fishing rods**709K/yr+68.0%0.1% conv. - **fishing rod and reel combo**555K/yr+105.2%0.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/fishing/search-terms)
## **Top fishing products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.7M20%$3.3M30%$5.0M40%$6.6M1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PLUSINNO Fishing Rod and Reel Combos -24 Ton Carbon Fiber Telescopic Fishing Pole - Spinning Reel 12 +1 Shielded Bearings Stainless Steel BB-Free Carrier Bag Case Travel Saltwater Freshwater Fishing**PLUSINNO**$43.41**4.4★2,015 rev](https://www.amazon.com/dp/B07HMGXKH3) [2**PLUSINNO Fishing Backpack with Tackle Boxes Waterproof Fishing Sling Tackle Bag For Fishing Gear With Rod Holder Fishing Gifts for Men With Fishing lures Fishing pliers.**PLUSINNO**$44.92**4.6★653 rev](https://www.amazon.com/dp/B0DSC4S5X3) [3**KastKing BlowBak Tactical Sling Tackle Bag-Lightweight Fishing Backpack Storge Fishing Gear and Equipment Gift for Men**KastKing**$21.31**4.6★4,401 rev](https://www.amazon.com/dp/B08X6K53VX) [4**PLUSINNO Fishing Lures 137Pcs Tackle Box with Tackle Included Crankbaits Spoon Hooks Weights & Other Accessories Fishing Bait Lure Gear Kit Gift for Men Bass Freshwater**PLUSINNO**$16.08**4.5★2,414 rev](https://www.amazon.com/dp/B0CT25MCP5) [5**PLUSINNO Fishing Backpack with Fishing Rod and Reel Combos Tackle Boxes Waterproof Tackle Backpack for Fishg Gear with Rod Holder Fish Gifts for Men with Tool Kit**PLUSINNO**$76.31**4.3★142 rev](https://www.amazon.com/dp/B0FJLT4C3Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BKK ARMORPOINT OCD KIT - USA Finesse | Bass Fishing Hook Set | 85-Pack | 18 Hook Styles | Tournament Ready | Jighead & Hook Combo | Finesse Fishing**BKK**$149.62**0 rev3mo ago](https://www.amazon.com/dp/B0GX8H1MJK) [**PLUSINNO Fishing Rod and Reel Combo with Telescopic Fishing Pole Portable Travel Fishing Rods Kit with Tackle Box Carrier Bag & Manuals Fishing Gear Tool Kit for Freshwater Fishing Gifts for Men**PLUSINNO**$69.87**35 rev3mo ago](https://www.amazon.com/dp/B0GVMBF8WN) [**PLUSINNO Fishing Gear - Telescopic Fishing Rod and Reel Combo with Tackle Box Collapsible Rod and Lures Box Travel Fish Pole Starter Kit Fishing Accessories Tackle Lure Kit Gifts for Men Bass Trout**PLUSINNO**$65.62**7 rev7mo ago](https://www.amazon.com/dp/B0GCF48H6T) [**Ghosthorn Fishing Backpack with Tackle Boxes Fish Pliers Fish Lip Gripper Lures Waterproof Tackle Bag with Rod Holder Fishing Gear Sling Bag Gift For Men Women Anglers (Khaki)**Ghosthorn**$42.43**23 rev8mo ago](https://www.amazon.com/dp/B0FL1SH4R3) [**Ghosthorn Fishing Backpack with Tackle Boxes Fish Pliers Fish Lip Gripper Lures Waterproof Tackle Bag with Rod Holder Fishing Gear Sling Bag Gift For Men Women Anglers (Black)**Ghosthorn**$41.78**34 rev8mo ago](https://www.amazon.com/dp/B0FL1XXLQZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PLUSINNO Fishing Gear - Telescopic Fishing Rod and Reel Combo with Tackle Box Collapsible Rod and Lures Box Travel Fish Pole Starter Kit Fishing Accessories Tackle Lure Kit Gifts for Men Bass Trout**PLUSINNO**$65.62**4.6★**▲ 68%**](https://www.amazon.com/dp/B0GCF48H6T) [**PLUSINNO Fishing Rod and Reel Combo with Telescopic Fishing Pole Portable Travel Fishing Rods Kit with Tackle Box Carrier Bag & Manuals Fishing Gear Tool Kit for Freshwater Fishing Gifts for Men**PLUSINNO**$69.87**4.7★**▲ 66%**](https://www.amazon.com/dp/B0GVMBF8WN) [**BKK ARMORPOINT OCD KIT - USA Finesse | Bass Fishing Hook Set | 85-Pack | 18 Hook Styles | Tournament Ready | Jighead & Hook Combo | Finesse Fishing**BKK**$149.62**0.0★**▲ 66%**](https://www.amazon.com/dp/B0GX8H1MJK) [**PLUSINNO Fishing Rod and Reel Combos -24 Ton Carbon Fiber Telescopic Fishing Pole - Spinning Reel 12 +1 Shielded Bearings Stainless Steel BB-Free Carrier Bag Case Travel Saltwater Freshwater Fishing**PLUSINNO**$74.54**4.2★**▲ 63%**](https://www.amazon.com/dp/B0BR5MSTTR) [**Ghosthorn Fishing Backpack with Tackle Boxes Fish Pliers Fish Lip Gripper Lures Waterproof Tackle Bag with Rod Holder Fishing Gear Sling Bag Gift For Men Women Anglers (Black)**Ghosthorn**$41.78**4.7★**▲ 56%**](https://www.amazon.com/dp/B0FL1XXLQZ)
**~~View all trending →~~**
## **What buyers say about fishing**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“The tools are good quality”*
**Value For Money**18%
*“Good value for price”*
**Ease Of Use**8%
*“Easy to use and store”*
**Advertised Vs Actual Product**6%
*“As Advertised”*
**Size-Overall**6%
*“I love the size”*
**Durability**4%
*“It seems to be made of durable material”*
**Suitability Beginner**3%
*“Good enough to get started”*
**Weight Light**3%
*“Wicked lightweight”*
**Pockets/Compartments**3%
*“Plenty of pockets and space”*
**Compactness**2%
*“Comes with compact case for storage”*
### **What buyers complain about **
**Quality-Overall**18%
*“Bad quality”*
**Size-Overall**18%
*“large”*
**Durability**10%
*“Tips broke the first use -- both rods”*
**Advertised Vs Actual Product**5%
*“Very misleading”*
**Strength**3%
*“Plastic and flimsy”*
**Measurement/Reading Accuracy**2%
*“The first time I tried to use it was very inaccurate”*
**Functionality-Overall**2%
*“did not perform”*
**Design-Overall**2%
*“Cheap in design”*
**Water Resistance**2%
*“Not water proof”*
**Strap/String Quality**2%
*“Clip broke off on the carrying strap”*
### **Top return reasons **
**Size-Overall**41%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**8%
**Quality-Overall**7%
**Functionality-Overall**7%
**Value For Money**5%
**Durability**3%
**Strength**2%
**Material Quality**1%
**Measurement/Reading Accuracy**1%
## **Common questions**
- **Is fishing profitable to sell on Amazon United States?**
- The niche generates $16.6M/yr across 31 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +74.8%. Flapen's verdict: Launch it (62/100).
- **How competitive is the fishing niche?**
- 15 brands and 69 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in fishing?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.3%.
- **When does demand for fishing peak?**
- Demand peaks in Jun–Jul–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the fishing niche?**
- Listings span $7.29–$149.62; the average listing price is $42.64 (sweet spot $15–$100). The average incumbent carries 2,204 reviews — the moat a new listing must climb.
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