---
title: "Fishing Worms — $133K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/fishing-worms"
last_updated: "2026-08-12T02:41:59.951Z"
locale: en
meta:
description: "Niche score 52/100 · $133K/yr market. Brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $133K/yr market. Brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fishing Worms — $133K/yr Amazon US Niche (2026) - Flapen"
---
# **fishing worms**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Market size 30Growth 84Conversion 38Competition 67Returns 98Price range 54Avg price 39Brand share 23Review moat 46Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+83.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$3.91–$28.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,930.87**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.69**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$133K**
$133K/yr · 412K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, fishing worms is a $133K/yr Amazon United States market (412K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fishing worms market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$107K–$134K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 79%
**Open market**
**6%**
- Yum Lures46% - Berkley23% - Yamamoto11% - Strike King7% - Milepetus4% - DAMIDEL3% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +83.2% search growth over the last 90 days.
18K13KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/fishing-worms/trend)
## **Top fishing worms search terms**
- **fishing worms**68K/yr+92.2%1.3% conv. - **yum dinger**39K/yr+106.9%1.8% conv. - **creature baits**27K/yr+120.3%0.9% conv. - **worms for fishing**33K/yr+104.9%1.2% conv. - **plastic worms for bass fishing**30K/yr+86.2%1.0% conv. - **fishing worms for bass**22K/yr+87.3%1.5% conv. - **creature baits for bass fishing**17K/yr+84.8%0.9% conv. - **yum dinger 5 inch**17K/yr+101.7%2.0% conv. - **bass worms**17K/yr+91.9%1.5% conv. - **plastic worms**17K/yr+58.1%0.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/fishing-worms/search-terms)
## **Top fishing worms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$11K12%$16K16%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yum Lures Dinger Classic Worm All-Purpose Soft Plastic Bass Fishing Lure 100 Pack Watermelon Red Flake 5 Inch**Yum Lures**$28.10**4.8★1,285 rev](https://www.amazon.com/dp/B086TNYTF3) [2**Berkley PowerBait Power Worm Fishing Bait Black Blue Fleck 7in | 18cm Irresistible Flavor Classic Curly Tail Worm Profile Ideal for Spring Summer and Fall Fishing**Berkley**$5.81**4.7★3,689 rev](https://www.amazon.com/dp/B00EO96994) [3**Yum Lures Dinger Classic Worm All-Purpose Soft Plastic Bass Fishing Lure 100 Pack Green Pumpkin Flake 5 Inch**Yum Lures**$27.96**4.8★1,285 rev](https://www.amazon.com/dp/B086TP3XSC) [4**Berkley PowerBait Power Worm Fishing Bait Pumpkinseed 7in | 18cm Irresistible Flavor Classic Curly Tail Worm Profile Ideal for Spring Summer and Fall Fishing**Berkley**$6.14**4.7★3,689 rev](https://www.amazon.com/dp/B00EO96E4E) [5**Yum Lures Dinger Classic Worm All-Purpose Soft Plastic Bass Fishing Lure - Great Texas Rigged Wacky Style Carolina Rigged Pitched Etc. Watermelon Candy 5**Yum Lures**$3.91**4.7★4,489 rev](https://www.amazon.com/dp/B018MGK9PY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Urchin Baits for Bass Fishing Creature Bait Dice Baits 1.5/2.7/3.5/4.3/5.1 inches Fuzzy Dice Fishing Lures with Rubber Legs Fishing Lure for Freshwater**FONMANG**$15.29**111 rev4mo ago](https://www.amazon.com/dp/B0GS87YW2D) [**Creature Bait for Bass Fishing Soft Plastic Fishing Lures Fuzzy Dice & Sea Urchin Style Finesse Bait for Freshwater Trout & Crappie with Tackle Box**Fishora**$20.53**68 rev4mo ago](https://www.amazon.com/dp/B0GRQYD8BT) [**Strike King Rage Hawg Fishing Lure Soft Plastic Creature Junebug 5-Inches 6-Pack RGHG5-42**Strike King**$8.76**6 rev9mo ago](https://www.amazon.com/dp/B0FRZ6WQ96) [**YUM Dinger Bulk 30-Pack - Green Pumpkin Blue Flake - 5**Yum Lures**$11.78**585 rev1y ago](https://www.amazon.com/dp/B0F1W3BRNG) [**YUM Dinger Bulk 30-Pack - Black/Blue Laminate - 5**Yum Lures**$11.43**585 rev1y ago](https://www.amazon.com/dp/B0F1W2XZXT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Urchin Baits for Bass Fishing Creature Bait Dice Baits 1.5/2.7/3.5/4.3/5.1 inches Fuzzy Dice Fishing Lures with Rubber Legs Fishing Lure for Freshwater**FONMANG**$15.29**4.2★**▲ 62%**](https://www.amazon.com/dp/B0GS87YW2D) [**Creature Bait for Bass Fishing Soft Plastic Fishing Lures Fuzzy Dice & Sea Urchin Style Finesse Bait for Freshwater Trout & Crappie with Tackle Box**Fishora**$20.53**4.0★**▲ 60%**](https://www.amazon.com/dp/B0GRQYD8BT) [**Strike King Rage Hawg Fishing Lure Soft Plastic Creature Junebug 5-Inches 6-Pack RGHG5-42**Strike King**$8.76**5.0★**▲ 48%**](https://www.amazon.com/dp/B0FRZ6WQ96) [**Berkley PowerBait Power Worm Fishing Bait Black 7in | 18cm Irresistible Flavor Classic Curly Tail Worm Profile Ideal for Spring Summer and Fall Fishing**Berkley**$6.52**4.7★**▲ 32%**](https://www.amazon.com/dp/B00EO9689A) [**Yum Lures Dinger Classic Worm All-Purpose Soft Plastic Bass Fishing Lure - Great Texas Rigged Wacky Style Carolina Rigged Pitched Etc. Watermelon Candy 5**Yum Lures**$3.91**4.7★**▲ 14%**](https://www.amazon.com/dp/B018MGK9PY)
**~~View all trending →~~**
## **What buyers say about fishing worms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Good price”*
**Quality-Overall**22%
*“Good quality”*
**Color**11%
*“Color looks good”*
**Durability**9%
*“more durable than I expected”*
**Material Quality**7%
*“Came fast tuff material works well”*
**Efficiency**4%
*“it has been working well”*
**Advertised Vs Actual Product**3%
*“Items as described”*
**Ease Of Use**2%
*“Easy for my teenage grandson to use”*
**Water Resistance**2%
*“the action they have in the water is fantastic and really triggers strikes from bass and other species”*
**Size-Overall**2%
*“Perfect size”*
### **What buyers complain about **
**Size-Overall**27%
*“Each urchin is a little small”*
**Durability**11%
*“Break easily”*
**Thickness**9%
*“WAY to big. thick”*
**Material Quality**6%
*“These are horrible on the material quality”*
**Smell**6%
*“Stinks”*
**Advertised Vs Actual Product**3%
*“Garbage nothing like the pictures”*
**Value For Money**3%
*“Maybe a tad more expensive than the worms”*
**Stiffness**3%
*“Kind of stiff”*
**Ease Of Use**3%
*“Hard to hook em without ripping the wrom”*
**Water Resistance**1%
*“Not lasting in the water without tearing either”*
### **Top return reasons **
**Size-Overall**40%
**Color**18%
**Advertised Vs Actual Product**17%
**Value For Money**5%
**Quality-Overall**5%
**Functionality-Overall**5%
**Shape/Style**2%
**Defective Material/Parts**2%
**Smell**2%
**Moist/Dry**1%
## **Common questions**
- **Is fishing worms profitable to sell on Amazon United States?**
- The niche generates $133K/yr across 38 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +83.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the fishing worms niche?**
- 11 brands and 45 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in fishing worms?**
- Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 0.3%.
- **When does demand for fishing worms peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the fishing worms niche?**
- Listings span $3.91–$28.10; the average listing price is $10.69 (sweet spot $15–$100). The average incumbent carries 1,931 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)