---
title: "Fish Gum — $273K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/fish-gum"
last_updated: "2026-08-12T02:41:59.694Z"
locale: en
meta:
description: "Niche score 61/100 · $273K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $273K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fish Gum — $273K/yr Amazon US Niche (2026) - Flapen"
---
# **fish gum**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 70Conversion 96Competition 82Returns 98Price range 3Avg price 25Brand share 3Review moat 66Quality gap 63
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Growth**
**Good****+52.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****843.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$273K**
$273K/yr · 218K searches
**Avg price**
**Okay****$9.02**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.75–$15.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, fish gum is a $273K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fish gum market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$226K–$271K**
- units × avg price
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#211**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**7 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 82%
**Open market**
**0%**
- FishBites79% - Fish Gum8% - Vipfish7% - Berkley4% - Dovesun1% - Savage Gear1% - Open — no brand owns it (1 brand, 0%)
## **Top fish gum search terms**
- **fish bites**61K/yr+78.3%11.9% conv. - **fish bites saltwater bait**39K/yr+54.9%15.9% conv. - **fishbites**36K/yr+52.5%9.4% conv. - **fishbites saltwater bait**26K/yr+69.5%11.9% conv. - **fish gum**18K/yr+12.4%6.6% conv. - **fish gum bait**11K/yr+35.8%6.0% conv. - **fishgum**7K/yr-2.2%3.6% conv. - **fish bites sand flea**4K/yr+14.3%13.1% conv. - **fish bites bait**5K/yr+111.9%4.9% conv. - **fish bite**4K/yr+60.1%7.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/fish-gum/search-terms)
## **Top fish gum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$16K9%$25K12%$33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fishbites E-Z Longer Lasting Shrimp Scented Saltwater Bait 1/2 Wide x 12 Cut-to-Size Strips Fiber-Mesh Reinforced Stays on Hook for Surf Casting & Jigging Fishing Gear Pink Color 2 Count**FishBites**$8.31**4.5★3,051 rev](https://www.amazon.com/dp/B0084EGVGG) [2**Pompano Rig Saltwater Surf Fishing Rigs Double Drop Leader Rigs with Hooks Floats Beads & Snap Easy Pre-Tied Terminal Tackle for Pompano Whiting Redfish (Assorted ColorsI 6 Pack)**Vipfish**$10.08**4.7★181 rev](https://www.amazon.com/dp/B0CYY4P12V) [3**Fishbites Bag O Worms Bloodworm - Longer Lasting (3/8 Wide Red)**FishBites**$7.64**4.4★554 rev](https://www.amazon.com/dp/B003G7STNE) [4**Fishbites E-Z Squid - Longer Lasting (Chartreuse)**FishBites**$6.71**4.4★741 rev](https://www.amazon.com/dp/B006373A10) [5**Fishbites Bag O Worms Bloodworm - Longer Lasting (3/8 Wide Chartreuse)**FishBites**$7.81**4.4★554 rev](https://www.amazon.com/dp/B0084EE122)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FishGum Surf Fishing Bait Strips for Saltwater Beach Fishing Real Shrimp Crab Clam & Sand Flea Infused Scent Artificial Cut Bait for Pompano Redfish & Flounder (Orange and White)**Fish Gum**$13.92**48 rev4mo ago](https://www.amazon.com/dp/B0GQDS9Y31) [**FishGum Surf Fishing Bait Strips for Saltwater Beach Fishing Real Shrimp Crab Clam & Sand Flea Infused Scent Artificial Cut Bait for Pompano Redfish & Flounder (Chartreuse Green and Pink)**Fish Gum**$13.93**48 rev5mo ago](https://www.amazon.com/dp/B0GQD1YMCT) [**FishGum Surf Fishing Bait Strips for Saltwater Beach Fishing Real Shrimp Crab Clam & Sand Flea Infused Scent Artificial Cut Bait for Pompano Redfish & Flounder (Pink & Yellow)**Fish Gum**$13.92**48 rev5mo ago](https://www.amazon.com/dp/B0GQD4Y977) [**Fishbites Longer Lasting E-Z Mullet**FishBites**$7.60**126 rev1y ago](https://www.amazon.com/dp/B0DW4JFW9R) [**FishBites Longer Lasting E-Z Shrimp Ghost Shrimp**FishBites**$7.52**48 rev1y ago](https://www.amazon.com/dp/B0DJPP3HGV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fishbites E-Z Longer Lasting Shrimp Scented Saltwater Bait 1/2 Wide x 12 Cut-to-Size Strips Fiber-Mesh Reinforced Stays on Hook for Surf Casting & Jigging Fishing Gear Power Lime 2 Count**FishBites**$6.13**4.5★**▲ 110%**](https://www.amazon.com/dp/B071ZQQLNJ) [**Fishbites Bag O Worms Bloodworm - Longer Lasting (1/4 Wide Chartreuse)**FishBites**$7.87**4.4★**▲ 109%**](https://www.amazon.com/dp/B0084EE0JG) [**FishBites E-Z Flea - Sand Flea - Electric Chicken**FishBites**$7.57**4.5★**▲ 105%**](https://www.amazon.com/dp/B0GT6LK9QD) [**Pompano Rig Saltwater Surf Fishing Rigs Double Drop Leader Rigs with Hooks Floats Beads & Snap Easy Pre-Tied Terminal Tackle for Pompano Whiting Redfish (Assorted ColorsI 6 Pack)**Vipfish**$10.08**4.7★**▲ 103%**](https://www.amazon.com/dp/B0CYY4P12V) [**Fishbites E-Z Squid - Longer Lasting (Chartreuse)**FishBites**$6.71**4.4★**▲ 73%**](https://www.amazon.com/dp/B006373A10)
**~~View all trending →~~**
## **What buyers say about fish gum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Have a great reputation”*
**Efficiency**18%
*“works well fishing from the brach”*
**Durability**11%
*“work well and durable”*
**Advertised Vs Actual Product**10%
*“Work like it should”*
**Color**7%
*“it comes in a variety of colors”*
**Value For Money**6%
*“Excellent value for the money”*
**Ease Of Use**6%
*“Easy to use”*
**Design-Overall**2%
*“Well built, solid rigs”*
**Flavor**2%
*“Several flavors to choose from”*
**Grip**2%
*“Stays on hook great”*
### **What buyers complain about **
**Functionality-Overall**22%
*“Didn't work for me”*
**Moist/Dry**13%
*“Arrived a little dry”*
**Durability**10%
*“It doesn't last quite as long as the Berkley stuff”*
**Quality-Overall**9%
*“it's just not as good as it used to be”*
**Color**7%
*“colors may fade due to warm storage conditions”*
**Value For Money**7%
*“Not worth it”*
**Smell**5%
*“Low odor, uninterested fish”*
**Product Condition**3%
*“Old products being sold”*
**Strength**3%
*“Gets weak bites”*
**Adhesion/Stickiness**3%
*“Sticky like wet candy”*
### **Top return reasons **
**Color**30%
**Moist/Dry**13%
**Size-Overall**11%
**Value For Money**11%
**Smell**9%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Quality-Overall**3%
**Hard Feel**3%
**Drying Time**2%
## **Common questions**
- **Is fish gum profitable to sell on Amazon United States?**
- The niche generates $273K/yr across 40 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +52.6%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the fish gum niche?**
- 7 brands and 26 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in fish gum?**
- Top complaints mined from reviews: Functionality-Overall, Moist/Dry, Durability. The return rate is 0.4%.
- **What does it cost to enter the fish gum niche?**
- Listings span $5.75–$15.32; the average listing price is $9.02 (sweet spot $15–$100). The average incumbent carries 843 reviews — the moat a new listing must climb.
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