---
title: "Fish Cake — $69K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/fish-cake"
last_updated: "2026-08-12T02:42:10.814Z"
locale: en
meta:
description: "Niche score 44/100 · $69K/yr market · 162K searches/yr · $12.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $69K/yr market · 162K searches/yr · $12.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fish Cake — $69K/yr Amazon US Niche (2026) - Flapen"
---
# **fish cake**
**Skip it**
A small market ($69K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 17Conversion 42Competition 44Returns 100Price range 59Avg price 55Brand share 33Review moat 84Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****325.56**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.63–$29.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.62**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$69K**
$69K/yr · 162K searches
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, fish cake is a $69K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fish cake market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$63K–$76K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#259**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **39%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**539**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**9%**
- SEAYOFA22% - Ramen Eats20% - Generic18% - Egcina12% - Nahasahr12% - Sea For Yourself6% - Open — no brand owns it (5 brands, 9%)
## **Top fish cake search terms**
- **fish cake**60K/yr-11.7%1.5% conv. - **fish cakes**32K/yr-15.3%2.3% conv. - **narutomaki**23K/yr-15.9%3.6% conv. - **kamaboko japanese fish cake**5K/yr+15.9%1.7% conv. - **fish cakes for ramen**9K/yr-35.3%3.3% conv. - **japanese fish cake**7K/yr-15.7%2.1% conv. - **fishcake**6K/yr-11.8%1.2% conv. - **narutomaki fish cake for ramen**4K/yr-28.6%4.3% conv. - **ramen fish cake**3K/yr-13.8%5.1% conv. - **naruto fish cake**2K/yr+1.4%5.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/fish-cake/search-terms)
## **Top fish cake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$8K16%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**5.3oz Big Dehydrated Narutomaki Fish Cake for Ramen Topping Double-Sized Japanese Fishcake Swirl Slices for Instant Noodles Bento Soup Anime Lunches**SEAYOFA**$16.31**4.2★66 rev](https://www.amazon.com/dp/B0FQ27FPY1) [2**Ramen Eats Dehydrated Fish Cake Narutomaki Noodle Topping 3 OZ (Big Version)**Ramen Eats**$12.99**4.5★260 rev](https://www.amazon.com/dp/B0F1DWKJH4) [3**3.53oz Freeze Dried Narutomaki Fish Cake - Big Narutomaki Japanese Ramen Topping Instant Noodles Udon Soup Camping Meals Emergency Supplies Asian Pantry Food**Egcina**$14.67**4.4★516 rev](https://www.amazon.com/dp/B0FM7XKBY7) [4**5.29oz Dehydrated Fish Cake Narutomaki Noodle Topping Japanese Ramen Noodle Topping Dried Narutomaki Fish Cake Slices for Ramen Udon Instant Noodles Soup Easy-to-Use Authentic Asian Soup Garnish**Nahasahr**$18.87**4.6★18 rev](https://www.amazon.com/dp/B0GD6PVR1Y) [5**5.3oz Freeze Dried Narutomaki Fish Cake - Japanese Ramen Toppings for Instant Noodles Udon Soup Camping Food & Emergency Supplies Authentic Asian Cuisine**SEAYOFA**$15.00**4.2★102 rev](https://www.amazon.com/dp/B0DRNC2Z5K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**5.3oz Big Dehydrated Narutomaki Fish Cake for Ramen Topping Double-Sized Japanese Fishcake Swirl Slices for Instant Noodles Bento Soup Anime Lunches**SEAYOFA**$16.31**66 rev10mo ago](https://www.amazon.com/dp/B0FQ27FPY1) [**Ramen Eats Dehydrated Fish Cake Narutomaki Noodle Topping 3 OZ (Big Version)**Ramen Eats**$12.99**260 rev1y ago](https://www.amazon.com/dp/B0F1DWKJH4) [**HOXY Korean Ramen Topping (Seafood Mix) 11oz Dried Topper for Noodles w/Narutomaki Imitation Shrimp Squid Flakes Seaweed Vegetables**HOXY**$18.96**22 rev1y ago](https://www.amazon.com/dp/B0F1DSFFRW) [**3.53oz Freeze Dried Narutomaki Fish Cake - Big Narutomaki Japanese Ramen Topping Instant Noodles Udon Soup Camping Meals Emergency Supplies Asian Pantry Food**Egcina**$14.67**516 rev1y ago](https://www.amazon.com/dp/B0FM7XKBY7) [**5.3oz Freeze Dried Narutomaki Fish Cake - Japanese Ramen Toppings for Instant Noodles Udon Soup Camping Food & Emergency Supplies Authentic Asian Cuisine**SEAYOFA**$15.00**102 rev1y ago](https://www.amazon.com/dp/B0DRNC2Z5K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yamassa Red Kamaboko (Steamed Fish Cake) - Alaskan Pollock**Generic**$8.89**0.0★**▲ 335%**](https://www.amazon.com/dp/B0GWC4JTZ9) [**Yama-sa Red Kamaboko Steamed Fish Cake Alaska Pollock Grilled Cured Surimi Japanese Ramen Side Dish 6oz (Pack of 1)**Generic**$7.97**0.0★**▲ 332%**](https://www.amazon.com/dp/B0GXCM9S8N) [**Generic Yamassa Narutomaki Japanese Fishcake 6oz (Pack of 1)**Generic**$8.24**0.0★**▲ 330%**](https://www.amazon.com/dp/B0GWNPFNMQ) [**Naruto Uzumaki Crew Neck Short Sleeve 4pk Boys Tees-Large Multicolored**Bioworld**$29.94**4.7★**▲ 327%**](https://www.amazon.com/dp/B0BJ45C7PD) [**Narutomaki FIshcake Side Dish Udon Ramen | Yamasa Premium Brand 6oz**Generic**$8.08**5.0★**▲ 324%**](https://www.amazon.com/dp/B0GWNRCX2C)
**~~View all trending →~~**
## **What buyers say about fish cake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“I loved these very yummy one thing though is that on the bag in the instructions it tells you to add sauce to it”*
**Flavor**9%
*“I love the variety of items in the mix”*
**Ease Of Use**8%
*“Easy to use”*
**Baking**6%
*“Good fishcakes”*
**Value For Money**5%
*“Worth the”*
**Cooking Instructions**3%
*“easy to cook”*
**Freshness**3%
*“freshness was there”*
**Texture/Consistency-Overall**3%
*“Surprisingly authentic taste and texture”*
**Quality-Overall**3%
*“Good quality”*
**Soft Feel**2%
*“turn soft with a pleasant”*
### **What buyers complain about **
**Taste-Overall**12%
*“Not so tasty at all”*
**Size-Overall**12%
*“These are as small as dimes”*
**Advertised Vs Actual Product**9%
*“False Advertising”*
**Value For Money**9%
*“Price is a little high”*
**Flavor**6%
*“No flavor”*
**Texture/Consistency-Overall**3%
*“the texture is horrible”*
**Salt Content**3%
*“Too salty”*
**Thickness**3%
*“However, I do wish that the pieces were thicker”*
**Ingredients-Overall**3%
*“Ingredients not as listed”*
**Quality-Overall**2%
*“How it's made is cheap”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is fish cake profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the fish cake niche?**
- 11 brands and 539 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in fish cake?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- **What does it cost to enter the fish cake niche?**
- Listings span $4.63–$29.94; the average listing price is $12.62 (sweet spot $15–$100). The average incumbent carries 326 reviews — the moat a new listing must climb.
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