---
title: "Firewood — $357K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/firewood"
last_updated: "2026-08-05T21:16:16.217Z"
locale: en
meta:
description: "Niche score 51/100 · $357K/yr market · 1.9M searches/yr · $29.95 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $357K/yr market · 1.9M searches/yr · $29.95 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Firewood — $357K/yr Amazon US Niche (2026) - Flapen"
---
# **firewood**
**Worth a look**
Shows low returns (0.7%), but weak search conversion (0.6%) keeps it on the watch list.
Market size 54Growth 9Conversion 8Competition 51Returns 97Price range 85Avg price 95Brand share 44Review moat 64Quality gap 70
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.95**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.71–$79.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****932.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$357K**
$357K/yr · 1.9M searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-32.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, firewood is a $357K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **firewood market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$899K–$1.2M**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#50,722**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **74%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**238**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**18%**
- Old Potters33% - BILLY BUCKSKIN HOME & BEAUTY18% - Woodover13% - Duraflame9% - HGD5% - Solo Stove4% - Open — no brand owns it (8 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.1% search growth over the last 90 days.
125K75KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/firewood/trend)
## **Top firewood search terms**
- **lea**1.2M/yr-8.9%0.0% conv. - **firewood**412K/yr-66.2%3.8% conv. - **fire wood**151K/yr-56.1%3.4% conv. - **fire wood for fire pit**32K/yr-7.7%3.7% conv. - **wood for fire pit**23K/yr+18.3%3.8% conv. - **fireplace wood**30K/yr-80.4%1.4% conv. - **firewood for fire pit**6K/yr+13.6%3.1% conv. - **wood for fireplace**14K/yr-82.1%1.7% conv. - **firewood bundle**5K/yr-44.9%1.4% conv. - **wood fire**5K/yr-26.3%2.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/firewood/search-terms)
## **Top firewood products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$36K20%$71K30%$107K40%$143K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Old Potters Kiln Dried Firewood - Oak 1100 Cu. in 16-18 Logs ~ 8 x 2.5 Logs. Cooking Wood for Grilling Smoking and Firepits Oak.**Old Potters**$32.13**4.3★461 rev](https://www.amazon.com/dp/B09S18HV4Z) [2**10lb Fatwood Fire Starter Sticks | 100% Natural Fire Starters for Campfires Firepit Fireplaces BBQ Wood Stoves | Easy Ignition w/Just 2 Sticks | Camping Essentials by Billy Buckskin (10lb Box)**BILLY BUCKSKIN HOME & BEAUTY**$33.28**4.7★8,626 rev](https://www.amazon.com/dp/B09C2KFLC5) [3**Duraflame 6-Pack Indoor/Outdoor Logs for Fireplace & Fire Pit 3-Hour Burn 4.5lb Each**Duraflame**$39.34**4.7★2,321 rev](https://www.amazon.com/dp/B00KWKFDY6) [4**15 Oak Firewood Logs with Fire Starters Set Kiln-Dried Wood for Fire Pit Seasoned Logs for Fireplace Campfire Firewood Bundle Pizza Oven Split Wood for Solo Stove 1200 cub. in. 15-20lb**Woodover**$34.49**3.9★55 rev](https://www.amazon.com/dp/B0F4R9V8L7) [5**15 Apple & Cherry Firewood Logs with Fire Starters Set - Kiln-Dried Firewood for Fire Pit Seasoned Wood for Fireplace Campfire & Pizza Oven - Split Wood for Solo Stove - 1200 cu. in. 15-20lb**Woodover**$33.52**4.1★69 rev](https://www.amazon.com/dp/B0F4R7FXJW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Firewood Central Kiln-Dried PA Hickory 16 Splits (Approx. 38 lb) Long Burn Smoking Wood for Cooking Grills & Fire Pits Easy Light Low Smoke USA-Sourced**Firewood Central**$34.30**148 rev1y ago](https://www.amazon.com/dp/B0FJJBXM5P) [**Heatcraft Premium Kiln Dried Wood Kindling for Pizza Ovens Tabletop Fire Pits & Campfires**Heatcraft**$21.02**48 rev1y ago](https://www.amazon.com/dp/B0FFDH2SCN) [**15 Oak Firewood Logs with Fire Starters Set Kiln-Dried Wood for Fire Pit Seasoned Logs for Fireplace Campfire Firewood Bundle Pizza Oven Split Wood for Solo Stove 1200 cub. in. 15-20lb**Woodover**$34.49**55 rev1y ago](https://www.amazon.com/dp/B0F4R9V8L7) [**15 Apple & Cherry Firewood Logs with Fire Starters Set - Kiln-Dried Firewood for Fire Pit Seasoned Wood for Fireplace Campfire & Pizza Oven - Split Wood for Solo Stove - 1200 cu. in. 15-20lb**Woodover**$33.52**69 rev1y ago](https://www.amazon.com/dp/B0F4R7FXJW) [**WOODOVER 15 Birch Firewood Logs with Fire Starters Set 1200 cub. in 1520 lb | Kiln-Dried & Seasoned Hardwood for Fire Pit Fireplace | Bright Flames & Pleasant Aroma for Cozy Atmosphere**Woodover**$34.71**113 rev1y ago](https://www.amazon.com/dp/B0F4R52X88)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Teva Womens Original Universal Slim Lea Sport Sandal Black/Tan 10**Teva**$66.72**4.4★**▲ 438%**](https://www.amazon.com/dp/B0D9M9HKL1) [**Dansko Lea Slingback Flats for Women - Comfortable Flats with Arch Support for Comfort Black 7.5-8 M US**Dansko**$79.29**3.9★**▲ 438%**](https://www.amazon.com/dp/B0D6J77LLK) [**Heatcraft Premium Kiln Dried Wood Kindling for Pizza Ovens Tabletop Fire Pits & Campfires**Heatcraft**$21.02**4.9★**▲ 273%**](https://www.amazon.com/dp/B0FFDH2SCN) [**Solo Stove Juniper Firewood for Outdoor Wood Burning Fire Pits and Backyard Fire Pits 100% Natural Juniper Aromatic Firewood Kiln-Dried 6-8 Logs (.5 cu ft)**Solo Stove**$21.19**4.1★**▲ 145%**](https://www.amazon.com/dp/B08JXK3CGQ) [**15 Apple & Cherry Firewood Logs with Fire Starters Set - Kiln-Dried Firewood for Fire Pit Seasoned Wood for Fireplace Campfire & Pizza Oven - Split Wood for Solo Stove - 1200 cu. in. 15-20lb**Woodover**$33.52**4.1★**▲ 123%**](https://www.amazon.com/dp/B0F4R7FXJW)
**~~View all trending →~~**
## **What buyers say about firewood**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Very consistent product”*
**Fire Resistance**12%
*“Sure helps getting a fire started”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Ease Of Use**10%
*“EASY TO USE”*
**Value For Money**8%
*“Good price”*
**Color**8%
*“Beautiful color”*
**Smell**5%
*“Pleasant aroma”*
**Size-Overall**5%
*“the size was incredibly consistent”*
**Durability**3%
*“Always reliable and the only one we use”*
**Efficiency**3%
*“Works very well”*
### **What buyers complain about **
**Wood Quality**15%
*“Tiny amount of wood for the price”*
**Size-Overall**14%
*“Small Size”*
**Value For Money**14%
*“not worth the cost”*
**Flammable**13%
*“Black smoke”*
**Advertised Vs Actual Product**5%
*“nothing like the pictures”*
**Quality-Overall**4%
*“Not half as good as the ones they used to sell”*
**Smell**4%
*“Strong Chemical Smell While Burning :”*
**Functionality-Overall**4%
*“product does not function as promised”*
**Durability**3%
*“These dont seem to last long at all”*
**Color**2%
*“the color is very weak”*
### **Top return reasons **
**Size-Overall**32%
**Value For Money**14%
**Advertised Vs Actual Product**10%
**Functionality-Overall**9%
**Wood Quality**6%
**Flammable**4%
**Feet Fit**3%
**Length**2%
**Defective Material/Parts**2%
**Color**2%
## **Common questions**
- **Is firewood profitable to sell on Amazon United States?**
- The niche generates $357K/yr across 23 tracked products. 90-day search growth is -32.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the firewood niche?**
- 14 brands and 238 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in firewood?**
- Top complaints mined from reviews: Wood Quality, Size-Overall, Value For Money. The return rate is 0.7%.
- **When does demand for firewood peak?**
- Demand peaks in Jan–Feb–Oct; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the firewood niche?**
- Listings span $5.71–$79.29; the average listing price is $29.95 (sweet spot $15–$100). The average incumbent carries 932 reviews — the moat a new listing must climb.
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