---
title: "Eye Black Football — $6K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/eye-black-football"
last_updated: "2026-08-12T05:34:48.611Z"
locale: en
meta:
description: "Amazon product research for eye black football: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for eye black football: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Eye Black Football — $6K/mo Amazon US Product Research"
---
# **Eye Black Football**
**Skip it**
Prices mostly outside the sweet spot ($3.65–$12.81) — this niche doesn't clear our bar today.
Market size 18Growth 24Conversion 91Competition 39Returns 95Price range 0Avg price 20Brand share 66Review moat 56Quality gap 43
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,260.21**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-3.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.37**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$70K**
$71K/yr · 87K searches
**Price range**
**Bad****$3.65–$12.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is eye black football profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, eye black football is a $71K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eye black football market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$111K–$147K**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#1,095**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **191 days**
## **Competition: brands, sellers & click share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 96%
**Open market**
**29%**
- GoSports19% - Drip Over Skill15% - Rawlings12% - EyeBlack10% - Easton9% - CCbeauty6%
## **eye black football demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 16.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/eye-black-football/trend)
## **Top eye black football search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **football eye black**22K/yr+17.0%8.0% conv. - **eye black football**53K/yr-18.1%8.1% conv. - **eyeblack football**6K/yr-7.6%5.7% conv. - **football black eye paint**5K/yr-39.0%13.7% conv. - **eye black football stick**128/yr+740.0%4.8% conv. - **football eye black stick**331/yr-41.4%11.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/eye-black-football/search-terms)
## **Top eye black football products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$7K15%$11K20%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GoSports Anti Glare Eye Black Sports Stick for Football Baseball Softball & More - 2 Pack Under Eye Sports Paint Sticks**GoSports**$6.14**4.6★595 rev](https://www.amazon.com/dp/B0DKB2STLH) [2**Rawlings | EYE BLACK STICK | Retractable Tube / Glare Reduction | Adult & Youth Baseball / Softball | Black | One Pack**Rawlings**$3.65**4.6★2,261 rev](https://www.amazon.com/dp/B0000D8DXN) [3**Eye Black by DRIP Over Skill Made with Natural Ingredients Dermotologist-Tested Sports Face Paint Stick Sweat Resistant Clean Eye Black Football Baseball Softball Lacrosse**Drip Over Skill**$9.84**4.6★496 rev](https://www.amazon.com/dp/B0CRM5VTQY) [4**EyeBlack Anti-Glare Under Eye Black Sports Grease Stick for Pro Performance - Softball Football Baseball Soccer Cheer Volleyball Tailgate Championship Playoffs Game Day - 1 Stick**EyeBlack**$4.90**4.6★5,035 rev](https://www.amazon.com/dp/B076KTR16F) [5**Easton Sun Glare Protection Eye Tube Black**Easton**$4.38**4.6★4,244 rev](https://www.amazon.com/dp/B001CB01MS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day**Warmify**$9.72**115 rev5mo ago](https://www.amazon.com/dp/B0GL3CZC1L) [**DRIP Strips Pro-Grade Eye Black Stickers 24 Pairs Natural Flex & Stretch Eye Black Face Strips Sweat-Proof Eye Black Baseball Softball Football Lacrosse Black OG Strips**Drip Over Skill**$10.75**64 rev11mo ago](https://www.amazon.com/dp/B0FLM5HBKK) [**DRIP Strips Pro-Grade Eye Black Stickers 24 Pack Natural Flex & Stretch Eye Black Strips That Move With You Breathable Sweat-Proof Baseball Softball Football Lacrosse Black Grit Strip**Drip Over Skill**$12.81**67 rev11mo ago](https://www.amazon.com/dp/B0FLM56S9K) [**Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans**Dmsky**$9.06**252 rev1y ago](https://www.amazon.com/dp/B0FH4DSHWG) [**48 Pairs Eye Black Stickers Mixed Cross Sports Face Eyeblack Sticker for Baseball Football Softball Themed Party Birthday Party Supplies**WENTIYA**$8.57**171 rev1y ago](https://www.amazon.com/dp/B0FDWDYKR9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day**Warmify**$9.72**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GL3CZC1L) [**48 Pairs Eye Black Stickers Mixed Cross Sports Face Eyeblack Sticker for Baseball Football Softball Themed Party Birthday Party Supplies**WENTIYA**$8.57**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0FDWDYKR9) [**Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks Eyeblack Painting Kit for Athletes & Fans**Dmsky**$8.62**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0F98TH4ZX) [**MEICOLY Black Face Body Paint Stick Waterproof Eye Black Baseball Softball Football Lacrosse Face Paint for Adults and Kids for Halloween SFX Cosplay Clown Skeleton Zombie Joker Makeup**MEICOLY**$6.30**4.2★**▲ 1000%**](https://www.amazon.com/dp/B0C4SSC3HY) [**Easton Sun Glare Protection Eye Tube Black**Easton**$4.38**4.6★**▲ 724%**](https://www.amazon.com/dp/B001CB01MS)
**~~View all trending →~~**
## **What reviews say buyers love and hate about eye black football**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Colors are vibrant”*
**Quality-Overall**12%
*“Overall, a fun and reliable product for both performance and team spirit”*
**Value For Money**12%
*“Definitely worth the price”*
**Ease Of Use**9%
*“Easy to use”*
**Advertised Vs Actual Product**5%
*“It works as advertised”*
**Ease Of Application**3%
*“Application is easy”*
**Soft Feel**3%
*“soft and creamy”*
**Ease Of Cleaning**3%
*“It cleans up easily in the bath with soap”*
**Paint Quality**2%
*“These paint sticks are so handy”*
**Durability**2%
*“It holds up nicely through a game or practice”*
### **What buyers complain about **
**Color**11%
*“It went on very dark and black”*
**Size-Overall**7%
*“Small sticks”*
**Ease Of Use**7%
*“Alittle hard to peel off at the end though”*
**Smudge Resistance**6%
*“is not smudge proof”*
**Advertised Vs Actual Product**5%
*“Maybe I didn't read the description well enough but”*
**Moist/Dry**4%
*“Dried out”*
**Quality-Overall**3%
*“I would definitely look into something that might be a little bit, heavier, and better quality with a matte finish”*
**Stain Resistance**3%
*“All it did was smear”*
**Allergies**3%
*“this one did not make our kid with sensitive skin breakout”*
**Water Resistance**3%
*“it does fade away after a while so not as waterproof as its listed”*
### **Top return reasons **
**Color**20%
**Defective Material/Parts**14%
**Size-Overall**13%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Adhesion/Stickiness**7%
**Functionality-Overall**6%
**Paint Quality**4%
**Quality-Overall**3%
**Stain Resistance**2%
## **Common eye black football questions**
- **Is eye black football profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 24 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the eye black football niche?**
- 18 brands and 34 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in eye black football?**
- Top complaints mined from reviews: Color, Size-Overall, Ease Of Use. The return rate is 0.9%.
- **When does demand for eye black football peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 16.7× the quietest.
- **What does it cost to enter the eye black football niche?**
- Listings span $3.65–$12.81; the average listing price is $7.37 (sweet spot $15–$100). The average incumbent carries 1,260 reviews — the moat a new listing must climb.
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