---
title: "Exceed Designs — $90K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/exceed-designs"
last_updated: "2026-08-06T15:58:02.177Z"
locale: en
meta:
description: "Niche score 51/100 · $90K/yr market · 282K searches/yr · $24.86 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $90K/yr market · 282K searches/yr · $24.86 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Exceed Designs — $90K/yr Amazon US Niche (2026) - Flapen"
---
# **exceed designs**
**Worth a look**
Shows a sweet-spot price point ($24.86 avg), but weak search conversion (1.3%) keeps it on the watch list.
Market size 23Growth 24Conversion 16Competition 88Returns 82Price range 90Avg price 95Brand share 23Review moat 74Quality gap 52
**Avg price**
**Incredible****$24.86**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.47–$94.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****524.84**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$90K**
$90K/yr · 282K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, exceed designs is a $90K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **exceed designs market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$75K–$99K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#366**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 59%
**Open market**
**7%**
- FLISSA74% - Exceed Designs9% - UTOTU3% - WORKPRO2% - TISGOOG2% - PICHI2% - Open — no brand owns it (9 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/exceed-designs/trend)
## **Top exceed designs search terms**
- **flissa knives**101K/yr-1.2%1.2% conv. - **flissa**40K/yr-0.4%0.9% conv. - **titanium utility knife**32K/yr+1.1%0.6% conv. - **flissa knife**20K/yr+22.3%0.9% conv. - **exceed designs**15K/yr+23.5%0.6% conv. - **flissa fixed blade knife**13K/yr-49.8%0.7% conv. - **flissa folding knife**11K/yr+3.3%1.0% conv. - **reate exo-u gravity utility knife**5K/yr+73.4%0.7% conv. - **rivery zero utility knife**4K/yr+54.9%0.1% conv. - **exceed designs utility knife**7K/yr-25.6%1.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/exceed-designs/search-terms)
## **Top exceed designs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Exceed Designs TIRANT RAZOR V3 (Stonewashed) 6Al-4V Titanium Utility Knife & EDC Pocket Knife Box Cutter Razor Blade EDC Tool**Exceed Designs**$81.46**4.8★1,142 rev](https://www.amazon.com/dp/B08QVWTRWL) [2**FLISSA Advanced Titanium Utility Knife CNC Unibody Lightweight All Metal Folding Box Cutter Quick Change Blade Razor Knife Ideal Gifts for Men Women with 10 Extra Blades**FLISSA**$35.77**4.6★441 rev](https://www.amazon.com/dp/B0DG51GCWK) [3**FLISSA Pocket Knife for Men 4.5 Folding Knife with G10 Handle D2 Steel Blade Pocket Clip Button Lock Pocket Knives & Folding Knives Gift for Men Stocking Stuffer**FLISSA**$12.79**4.6★85 rev](https://www.amazon.com/dp/B0CFQ59FBV) [4**FLISSA Folding Pocket Knife 4.5 G10 Handle EDC Knife with D2 Steel Blade Liner lock and Pocket Clip Tactical Knives for Men Women Uesd for Outdoor Survival Hunting and Camping (Black)**FLISSA**$12.09**4.4★74 rev](https://www.amazon.com/dp/B0CFQ52ZXG) [5**FLISSA ARKAN Folding Pocket Knife 3.4 14C28N Steel Blade with G10 and Linen Micarta Handle Crossbar Lock Pocket Clip for EDC Outdoor Hiking Camping Gift for Men Women**FLISSA**$26.46**4.6★50 rev](https://www.amazon.com/dp/B0FH3K7C7L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TISGOOG Titanium Utility Knife Razor SK120 Blades Pocket Knife Compact EDC Box Cutter Quick Retractable With 10Pcs Blades Replacement**TISGOOG**$26.01**35 rev7mo ago](https://www.amazon.com/dp/B0GBW621TN) [**UTOTU 5.8 Aluminium Utility Knife EDC Box Cutter with Clip CNC Unibody Lightweight All Metal Folding Box Cutter Ideal Gifts for Men Women with 10 Extra BladesOrange**UTOTU**$26.44**14 rev9mo ago](https://www.amazon.com/dp/B0FTXYPZ1R) [**FLISSA Fixed Blade Knife with 3.7 Mirror Polished 14C28N Steel Blade G10 Handle Leather Sheath for EDC Hiking Camping Fishing Survival for Men Women**FLISSA**$29.29**19 rev10mo ago](https://www.amazon.com/dp/B0FP4B2JKP) [**FLISSA ARKAN Folding Pocket Knife 3.4 14C28N Steel Blade with G10 and Linen Micarta Handle Crossbar Lock Pocket Clip for EDC Outdoor Hiking Camping Gift for Men Women**FLISSA**$26.46**50 rev1y ago](https://www.amazon.com/dp/B0FH3K7C7L) [**FLISSA GAZEL 4.5 Folding Pocket Knife Lightweight Pocket Knife with Axis Lock 3.2 14C28N Steel Blade Small EDC Sharp Camping Hiking Knife with Pocket Clip Unique Tool Gift for Men Women (Blue)**FLISSA**$19.70**135 rev1y ago](https://www.amazon.com/dp/B0F8GV5FZZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FLISSA Folding Pocket Knife 4.5 G10 Handle EDC Knife with D2 Steel Blade Liner lock and Pocket Clip Tactical Knives for Men Women Uesd for Outdoor Survival Hunting and Camping (Black)**FLISSA**$12.09**4.4★**▲ 263%**](https://www.amazon.com/dp/B0CFQ52ZXG) [**FLISSA Folding Pocket Knife 4.5 G10 Handle EDC Knife with D2 Steel Blade Liner lock and Pocket Clip Tactical Knives for Men Women Uesd for Outdoor Survival Hunting and Camping (Black)**FLISSA**$11.31**4.6★**▲ 207%**](https://www.amazon.com/dp/B0CFQ3XHMD) [**FLISSA Fixed Blade Knife with 3.7 Mirror Polished 14C28N Steel Blade G10 Handle Leather Sheath for EDC Hiking Camping Fishing Survival for Men Women**FLISSA**$29.29**4.0★**▲ 181%**](https://www.amazon.com/dp/B0FP4B2JKP) [**TISGOOG Titanium Utility Knife Razor SK120 Blades Pocket Knife Compact EDC Box Cutter Quick Retractable With 10Pcs Blades Replacement**TISGOOG**$26.01**4.1★**▲ 140%**](https://www.amazon.com/dp/B0GBW621TN) [**FLISSA ARKAN Folding Pocket Knife 3.4 14C28N Steel Blade with G10 and Linen Micarta Handle Crossbar Lock Pocket Clip for EDC Outdoor Hiking Camping Gift for Men Women**FLISSA**$26.46**4.6★**▲ 96%**](https://www.amazon.com/dp/B0FH3K7C7L)
**~~View all trending →~~**
## **What buyers say about exceed designs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sharpness**17%
*“Very sharp out of the box”*
**Quality-Overall**17%
*“Build quality is reassuring”*
**Value For Money**16%
*“Great Value”*
**Ease Of Use**6%
*“easy to control”*
**Grip**5%
*“comfortable grip”*
**Size-Overall**4%
*“it has a perfect secure fit”*
**Weight Light**4%
*“The knife is very nice it's lightweight”*
**Design-Overall**4%
*“Good design”*
**Durability**3%
*“Material feels durable”*
**Strength**3%
*“Sturdy construction”*
### **What buyers complain about **
**Quality-Overall**9%
*“Poor Quality Control”*
**Size-Overall**8%
*“A little small”*
**Ease Of Use**6%
*“difficult to use”*
**Value For Money**6%
*“Overpriced for what it is”*
**Durability**5%
*“not sure if it would withstand much use”*
**Sharpness**4%
*“Doesnt keep a sharp edge for long”*
**Grip**4%
*“I dont get the best grip”*
**Weight Heavy**2%
*“heavier than I thought”*
**Strength**2%
*“Definitely not heavy duty”*
**Functionality-Overall**2%
*“The knife would not be functional beyond opening a letter or similar activity”*
### **Top return reasons **
**Size-Overall**22%
**Mechanism Issues**8%
**Functionality-Overall**8%
**Sharpness**7%
**Ease Of Use**6%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**5%
**Weight Heavy**5%
**Quality-Overall**4%
**Value For Money**4%
## **Common questions**
- **Is exceed designs profitable to sell on Amazon United States?**
- The niche generates $90K/yr across 73 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the exceed designs niche?**
- 15 brands and 27 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in exceed designs?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Use. The return rate is 1.7%.
- **When does demand for exceed designs peak?**
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the exceed designs niche?**
- Listings span $9.47–$94.87; the average listing price is $24.86 (sweet spot $15–$100). The average incumbent carries 525 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)