---
title: "Emergency Candles — $717K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/emergency-candles"
last_updated: "2026-08-12T03:22:30.218Z"
locale: en
meta:
description: "Niche score 54/100 · $717K/yr market · 657K searches/yr · $28.78 avg price. Soft demand (-76.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $717K/yr market · 657K searches/yr · $28.78 avg price. Soft demand (-76.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Emergency Candles — $717K/yr Amazon US Niche (2026) - Flapen"
---
# **emergency candles**
**Worth a look**
Shows a sweet-spot price point ($28.78 avg), but soft demand (-76.5% this quarter) keeps it on the watch list.
Market size 69Growth 0Conversion 47Competition 70Returns 75Price range 87Avg price 95Brand share 51Review moat 42Quality gap 45
**Avg price**
**Incredible****$28.78**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.07–$65.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$717K**
$717K/yr · 657K searches
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,323.61**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-76.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, emergency candles is a $717K/yr Amazon United States market (657K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Oct. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **emergency candles market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$863K–$1.2M**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#125**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **89%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 80%
**Open market**
**22%**
- UCO30% - Hyoola18% - Sterno11% - NOMFIX9% - Stock Your Home7% - CandleLife3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -76.5% search growth over the last 90 days.
150K100KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/emergency-candles/trend)
## **Top emergency candles search terms**
- **emergency candles**232K/yr-78.3%2.9% conv. - **uco**47K/yr-52.7%0.2% conv. - **uco candle lantern**73K/yr-63.5%1.8% conv. - **emergency candles long burning**64K/yr-80.3%3.5% conv. - **candles for power outages**63K/yr-89.4%2.8% conv. - **uco lantern**22K/yr-39.5%1.4% conv. - **survival candles**24K/yr-67.6%1.9% conv. - **emergency candle**27K/yr-78.5%2.4% conv. - **emergency candles for power outage**29K/yr-86.5%3.6% conv. - **uco candles**14K/yr-41.9%4.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/emergency-candles/search-terms)
## **Top emergency candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$29K8%$57K12%$86K16%$115K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hyoola Emergency Candles White Short Tapers Unscented Emergency Candle for Home and Emergencies Kit (Pack of 24)**Hyoola**$9.91**4.4★1,518 rev](https://www.amazon.com/dp/B07ZYB6RN9) [2**Sterno 100-Hour Emergency Candles - Long Burning Unscented Candles for Emergencies and Power Outages - Burns Up to 100 Hours - Set of 6 - Clean Burning Liquid Paraffin**Sterno**$37.11**4.6★665 rev](https://www.amazon.com/dp/B0DGBRL3H2) [3**15-Hour White Candles for UCO Candle Lanterns Long-Burning Candles for Outdoor Camping Prepping Supplies and Emergency Preparedness 20-Pack**UCO**$24.09**4.7★4,242 rev](https://www.amazon.com/dp/B00JYBXIR8) [4**20Pack Emergency Candles for Power Outages 15H White Candle 3 Unscented**NOMFIX**$24.03**4.3★491 rev](https://www.amazon.com/dp/B0DQNM9QWV) [5**Hyoola Long Burning Liquid Candles - 80 Hour Burn Time 3 Pack - Survival & Emergency Use**Hyoola**$14.79**4.5★169 rev](https://www.amazon.com/dp/B0CJJX5NHL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CAKETYCG 24+Hour Candle Set 24 Pack 2.8oz Emergency Candles for Power Outages Mountain Climbing Wild and Camping Use. Portable and Tabletop Design Bulk Emergency Candle Supplies.**CAKETYCG**$29.67**619 rev3mo ago](https://www.amazon.com/dp/B0GX5DTMTB) [**100 Hour Candles (Pack of 8) Long Burning Emergency for Power Outages Storm Preparedness and Camping Liquid Fuel for Survival Supplies**Stock Your Home**$29.51**100 rev5mo ago](https://www.amazon.com/dp/B0GPSJC8M7) [**100 Hour Candles Pack of 12 Long Burning Emergency for Power Outages Storm Preparedness and Camping Liquid Fuel for Survival Supplies**Stock Your Home**$40.58**100 rev8mo ago](https://www.amazon.com/dp/B0G36DLR1V) [**GasOne 115+ Hours Emergency Candle Set 8-Pack Liquid Candles Clean Burning Unscented Long-Burning Candles for Ambient Lighting Power Outages Camping & Blackouts**Gas One**$37.22**157 rev11mo ago](https://www.amazon.com/dp/B0FP4JZ7Y5) [**Natural Beeswax Emergency Candles Long Lasting Burning for Outdoor Indoor Emergency Power Outages - Pack of 15 - Yellow Thin Bees Wax Pillar Candle**TELOSMA**$30.29**42 rev1y ago](https://www.amazon.com/dp/B0F1TSX7MF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CAKETYCG 24+Hour Candle Set 24 Pack 2.8oz Emergency Candles for Power Outages Mountain Climbing Wild and Camping Use. Portable and Tabletop Design Bulk Emergency Candle Supplies.**CAKETYCG**$29.67**4.2★**▲ 783%**](https://www.amazon.com/dp/B0GX5DTMTB) [**100 Hour Candles (Pack of 8) Long Burning Emergency for Power Outages Storm Preparedness and Camping Liquid Fuel for Survival Supplies**Stock Your Home**$29.51**4.3★**▲ 777%**](https://www.amazon.com/dp/B0GPSJC8M7) [**100 Hour Candles Pack of 12 Long Burning Emergency for Power Outages Storm Preparedness and Camping Liquid Fuel for Survival Supplies**Stock Your Home**$40.58**4.3★**▲ 770%**](https://www.amazon.com/dp/B0G36DLR1V) [**Original Candle Lantern Aluminum 6.5 Inches**UCO**$37.75**5.0★**▲ 413%**](https://www.amazon.com/dp/B0CV4JY1XY) [**UCO Original Candle Lantern Value Pack with 3 Candles and Storage Bag Original Size Powder Coated Glacier**UCO**$40.78**4.4★**▲ 173%**](https://www.amazon.com/dp/B0D1HT5HDJ)
**~~View all trending →~~**
## **What buyers say about emergency candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**15%
*“Excellent light”*
**Quality-Overall**13%
*“These candles are a very good quality”*
**Advertised Vs Actual Product**13%
*“Just what we wanted”*
**Value For Money**12%
*“Worth it”*
**Durability**6%
*“They feel dependable and long lasting”*
**Smell**6%
*“No odor”*
**Size-Overall**4%
*“Great fit and price”*
**Ease Of Use**4%
*“easy to tuck away somewhere accessible without taking up a ton of space”*
**Fire Resistance**4%
*“They burn really clean with no smoke”*
**Portability**2%
*“easy and safe to handle and transport”*
### **What buyers complain about **
**Size-Overall**14%
*“These are short”*
**Quality-Overall**14%
*“Poor quality control”*
**Durability**12%
*“Dont last”*
**Flammable**9%
*“Useless small flame”*
**Value For Money**8%
*“It may cost a bit more”*
**Advertised Vs Actual Product**6%
*“Not as advertised”*
**Smell**4%
*“diluting its beeswax smell”*
**Leak-Proof**4%
*“Leaks everywhere in the box”*
**Brightness/Shine/Glow**3%
*“Doesnt work for me as they dont burn brightly”*
**Ease Of Use**2%
*“Not easy to use”*
### **Top return reasons **
**Size-Overall**47%
**Value For Money**12%
**Advertised Vs Actual Product**9%
**Leak-Proof**6%
**Color**6%
**Smell**3%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Quality-Overall**2%
**Material Quality**1%
## **Common questions**
- **Is emergency candles profitable to sell on Amazon United States?**
- The niche generates $717K/yr across 38 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -76.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the emergency candles niche?**
- 19 brands and 47 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in emergency candles?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.0%.
- **When does demand for emergency candles peak?**
- Demand peaks in Jan–Oct; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the emergency candles niche?**
- Listings span $9.07–$65.08; the average listing price is $28.78 (sweet spot $15–$100). The average incumbent carries 2,324 reviews — the moat a new listing must climb.
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