---
title: "Products — emergency blankets"
canonical_url: "https://flapen.com/research/us/sports-outdoors/emergency-blankets/products"
last_updated: "2026-08-12T07:26:40.082Z"
locale: en
meta:
  description: "Amazon product research for emergency blankets: $112K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for emergency blankets: $112K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Products — emergency blankets"
---

# **Emergency Blankets**

**Skip it**

Soft demand (-55.3% this quarter) — this niche doesn't clear our bar today.

Market size 84Growth 0Conversion 79Competition 10Returns 95Price range 46Avg price 39Brand share 29Review moat 31Quality gap 20

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.3M**

$1.3M/yr · 1.6M searches

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$3.98–$24.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.68**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****3,351.22**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****88%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-55.3%**

90-day search growth — must beat 0% to launch

## Products