---
title: "Emergency Bivy — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/emergency-bivy"
last_updated: "2026-08-06T00:46:46.791Z"
locale: en
meta:
description: "Niche score 44/100 · $74K/yr market · 85K searches/yr · $29.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $74K/yr market · 85K searches/yr · $29.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Emergency Bivy — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **emergency bivy**
**Skip it**
Soft demand (-41.6% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 4Conversion 37Competition 62Returns 96Price range 89Avg price 95Brand share 45Review moat 49Quality gap 22
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.48**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.70–$97.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,566.07**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$74K**
$74K/yr · 85K searches
**Growth**
**Bad****-41.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, emergency bivy is a $74K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **emergency bivy market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$88K–$118K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **11.4%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 92%
**Open market**
**17%**
- S.O.L. Survive Outdoors Longer45% - Zmoon10% - Go Time Gear9% - Leberna9% - Don't Die In The Woods6% - Mart Cobra5% - Open — no brand owns it (9 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -41.6% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/emergency-bivy/trend)
## **Top emergency bivy search terms**
- **emergency bivy**28K/yr-27.2%4.1% conv. - **sol escape bivvy**8K/yr-24.3%2.2% conv. - **emergency bivvy**9K/yr-45.7%3.9% conv. - **sol bivvy**6K/yr-39.3%3.1% conv. - **emergency bivy sack**8K/yr-42.0%4.8% conv. - **sol bivy**6K/yr-46.4%2.8% conv. - **life bivy**8K/yr-54.6%0.9% conv. - **survival bivy**4K/yr-60.0%2.0% conv. - **sol bivy sack**5K/yr-81.1%1.3% conv. - **survival bivy sack**2K/yr-66.5%0.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/emergency-bivy/search-terms)
## **Top emergency bivy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$7K12%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Survive Outdoors Longer 90% Emergency Bivvy - Comes with Survival Whistle & Tinder Paracord Drawstring - Add to Emergency Kit & Hiking Gear - Waterproof Windproof & Tear-Resistant**S.O.L. Survive Outdoors Longer**$23.52**4.7★417 rev](https://www.amazon.com/dp/B08NC9BLQ5) [2**SOL Escape Bivvy with Hood - Emergency Preparedness Blanket - Reflects Up to 70% Body Heat - Outdoor Survival Bivvy - Water Resistant - Durable & Breathable - Winter Camping Supplies - Green**S.O.L. Survive Outdoors Longer**$84.32**4.5★31 rev](https://www.amazon.com/dp/B0CYTKW4JH) [3**Zmoon Emergency Sleeping Bag Survival Bag Portable Waterproof Thermal Bivy Sacks Bivvy Bags Camping Mylar Sleeping Bag Survival Gear Emergency Blankets Survival Shelter (Orange Pack of 2)**Zmoon**$12.65**4.6★3,487 rev](https://www.amazon.com/dp/B07G12LWTW) [4**Emergency Sleeping Bag Survival Bag 2 Pack | Survival Bivy Sack | Portable Blanket Survival Gear Bivvy Thermal Sleeping Bag Camping**Leberna**$16.27**4.7★2,900 rev](https://www.amazon.com/dp/B01HGV8R50) [5**S.O.L. Survive Outdoors Longer 90% Emergency Bivvy - Comes with Survival Whistle & Tinder Paracord Drawstring - Hiking Gear - Waterproof Windproof & Tear-Resistant - 3.8 oz Green**S.O.L. Survive Outdoors Longer**$24.40**4.7★417 rev](https://www.amazon.com/dp/B08KWQVBT7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thermal Emergency Sleeping Bag for Survival: Reflects 90% of Body Heat**Xenhrun**$9.70**37 rev6mo ago](https://www.amazon.com/dp/B0GJ8KMY9J) [**Emergency Sleeping Bag 1 Pack | for Survival Gear and Supplies Life Bivy Sack Waterproof Mylar Emergency Blankets for Survival Kit Car Camping Gear Hiking Tac Bivvy Go Bag Supplies Sleep Sacks Shelter**Mart Cobra**$9.38**1,176 rev7mo ago](https://www.amazon.com/dp/B0FP2XLG2T) [![Dont Die In The Woods - Survival Poncho [1-Pack] - Rain Protection + Heat Retention - Wearable Emergency Space Blanket For Hiking Camping First Aid Kit Outdoor Gear (Orange)](https://m.media-amazon.com/images/I/51FJaUWz4HL.jpg)**Dont Die In The Woods - Survival Poncho \[1-Pack\] - Rain Protection + Heat Retention - Wearable Emergency Space Blanket For Hiking Camping First Aid Kit Outdoor Gear (Orange)**Don't Die In The Woods**$7.70**17 rev8mo ago](https://www.amazon.com/dp/B0FLMDHQGX) [**Dont Die In The Woods - Rain + Heat Emergency Poncho - Wearable Mylar Space Blanket For Hiking Camping First Aid Survival**Don't Die In The Woods**$19.49**22 rev8mo ago](https://www.amazon.com/dp/B0FLLWJXNK) [**SURVIVE Survival Tent with Doors 2 Person Mylar Emergency Shelter Orange**SURVIVE**$23.73**59 rev9mo ago](https://www.amazon.com/dp/B0FWVPYBB7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Dont Die In The Woods - Survival Poncho [1-Pack] - Rain Protection + Heat Retention - Wearable Emergency Space Blanket For Hiking Camping First Aid Kit Outdoor Gear (Orange)](https://m.media-amazon.com/images/I/51FJaUWz4HL.jpg)**Dont Die In The Woods - Survival Poncho \[1-Pack\] - Rain Protection + Heat Retention - Wearable Emergency Space Blanket For Hiking Camping First Aid Kit Outdoor Gear (Orange)**Don't Die In The Woods**$7.70**4.8★**▲ 351%**](https://www.amazon.com/dp/B0FLMDHQGX) [**Dont Die In The Woods - Rain + Heat Emergency Poncho - Wearable Mylar Space Blanket For Hiking Camping First Aid Survival**Don't Die In The Woods**$19.49**4.7★**▲ 240%**](https://www.amazon.com/dp/B0FLLWJXNK) [**Thermal Emergency Sleeping Bag for Survival: Reflects 90% of Body Heat**Xenhrun**$9.70**4.6★**▲ 238%**](https://www.amazon.com/dp/B0GJ8KMY9J) [**SOL Escape Bivvy with Hood - Emergency Preparedness Blanket - Reflects Up to 70% Body Heat - Outdoor Survival Bivvy - Water Resistant - Durable & Breathable - Winter Camping Supplies - Orange 60 GSM**S.O.L. Survive Outdoors Longer**$72.69**5.0★**▲ 134%**](https://www.amazon.com/dp/B0CYJXMGVV) [**Zmoon Emergency Sleeping Bag Survival Bag Portable Waterproof Thermal Bivy Sacks Bivvy Bags Camping Mylar Sleeping Bag Survival Gear Emergency Blankets Survival Shelter (Orange Pack of 2)**Zmoon**$12.65**4.6★**▲ 81%**](https://www.amazon.com/dp/B07G12LWTW)
**~~View all trending →~~**
## **What buyers say about emergency bivy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Quality is very nice appearances very nice good reflective orange”*
**Advertised Vs Actual Product**13%
*“As advertised”*
**Size-Overall**9%
*“Good size”*
**Value For Money**9%
*“reasonably priced”*
**Warmth**8%
*“still provides some warmth”*
**Compactness**6%
*“Small compact and store easy”*
**Safety Standards**5%
*“work well for emergencies”*
**Weight Light**4%
*“lightweight bags are truly life savers”*
**Portability**4%
*“very portable”*
**Durability**3%
*“good durability”*
### **What buyers complain about **
**Heating**10%
*“Regular blankets wont work if heat source is lost for a long”*
**Thickness**10%
*“One thing that surprised me is how thin the material is”*
**Size-Overall**10%
*“These are big”*
**Durability**8%
*“Durability is questionable”*
**Quality-Overall**7%
*“Not as good quality as I expected”*
**Material Quality**6%
*“The material will degrade and crack”*
**Strength**4%
*“looks pretty flimsy”*
**Storage Capacity**3%
*“It takes up nearly 0 room in a day pack”*
**Portability**2%
*“I won't bother carrying it inside my backpack”*
**Ease Of Use**1%
*“Unfortunately, they are difficult to fold back up after opening”*
### **Top return reasons **
**Size-Overall**19%
**Advertised Vs Actual Product**18%
**Material Quality**11%
**Value For Money**11%
**Thin**10%
**Quality-Overall**5%
**Strength**3%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Weight Heavy**2%
## **Common questions**
- **Is emergency bivy profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 29 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -41.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the emergency bivy niche?**
- 15 brands and 37 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in emergency bivy?**
- Top complaints mined from reviews: Heating, Thickness, Size-Overall. The return rate is 0.9%.
- **When does demand for emergency bivy peak?**
- Demand peaks in Jan–Feb–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the emergency bivy niche?**
- Listings span $7.70–$97.73; the average listing price is $29.48 (sweet spot $15–$100). The average incumbent carries 1,566 reviews — the moat a new listing must climb.
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